Even as an Instagram content creator, you might not know that the average engagement of influencers per post is only 1.42 percent. If that figure is not looking promising to you, consider the 0.98 ...
How To Get Recommended More on Instagram
Social Media Marketing Tips for the 2022 Holiday Season
Social media marketing (SMM) is no longer a nice-to-have strategy but an absolute necessity for brands. The reason is simple – most people today use one or more social media platforms. Consider also ...
Google Gives Third-Party Cookies Another Year: What Does It Mean for PPC Advertisers?
Google is phasing out third-party cookies in 2024. Does it mean the end of targeted advertising? Some studies showed that publishers could lose up to 52 percent of funding without third-party cookies. ...
Should Businesses Consider Getting Listed on Ecosia?
Ecosia. The word might not ring a bell yet, but it’s one more way to get found by your audience. So, what is the Ecosia search engine, and should marketers and advertisers pursue ranking high on ...
YouTube vs. Vimeo: Which Is Better for Video Integration for Your Website?
Video integration results in visitors spending more time on your website and helps drive conversion rates. However, no embedding standards exist, which sometimes leads to compatibility issues. So ...
Google Search Quality Rater Guidelines Update: Everything You Need To Know
Google’s new Search Quality Rater Guidelines update contains changes and additions to Your Money or Your Life (YMYL) and E-A-T (Expertise, Authoritativeness and Trustworthiness) that significantly ...
How To Use Your Content Marketing Strategy To Improve Customer Retention
Content marketing, as many know, is essential to generating leads and boosting conversions. But it also works to reduce customer churn rate. By incorporating content marketing into your customer ...
How Good User Experience Benefits Your Business
A good user experience (UX) is one of the most crucial elements in marketing and customer service. Already, countless studies are showing its correlation with increased brand loyalty, but one area ...
How Will Continuous Scrolling on Search Impact Impressions and CTR on Desktop?
In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine ...