Content marketing, as many know, is essential to generating leads and boosting conversions. But it also works to reduce customer churn rate. By incorporating content marketing into your customer ...
How To Use Your Content Marketing Strategy To Improve Customer Retention
How Good User Experience Benefits Your Business
A good user experience (UX) is one of the most crucial elements in marketing and customer service. Already, countless studies are showing its correlation with increased brand loyalty, but one area ...
How Will Continuous Scrolling on Search Impact Impressions and CTR on Desktop?
In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine ...
What Is Market Segmentation and How To Use It Best
Companies gain a competitive edge when their brand messaging resonates with the audience. A large market share, especially across more than one customer profile, means higher revenue. But not all ...
Your Complete Guide to Anchor Text Optimization
Anchor text is one of the least understood components of search engine optimization (SEO) and SEO content writing. Far too often, writers place links over some words without much thought. And this ...
How To Write SEO-Friendly Headlines That Drive Traffic and Clicks
Search engine optimization (SEO) helps you rank in the search results, and SEO-friendly content that works for the algorithm is essential to making this happen. But to improve your click-through rate ...
5 Common PPC Mistakes To Avoid in 2022
Google has made great strides in simplifying the process of running ad campaigns. A PPC or pay-per-click campaign, for instance, is one of the quickest ways to drive massive traffic and leads. But ...
Where To Invest in Digital Marketing if Your Budget Is Limited?
Are you generating traffic, leads and conversions? If not, you need to include a solid digital marketing plan in your budget, and it doesn’t have to cost an arm and a leg. In fact, you can run an ...