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January 9, 2019 BY Lauren Holland
Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success?
These are questions those of us in management positions ...
May 31, 2018 BY Katie Jarzabek
Having a strong Google Ads account is only half the battle when it comes to paid search marketing.
Your landing page experience needs to be just as strong!
A bad user experience on a landing ...
May 15, 2018 BY Matt Ellis
Managing a Google Ads account on a daily basis can become clouded.
As advertisers, how can we make the best use of our time?
Whether you have inherited a pre-existing campaign or are building a ...
March 29, 2018 BY Matt Ellis
As the SERP (Search Engine Results Page) continues to get clouded with advertisers, it is Google’s primary goal to deliver quality content to the searcher. Google wants to see strategy and intent ...
March 8, 2018 BY Joli Skow
Remember when Google's search results were simple, and all the results looked pretty much the same?
Even the ads were just links with descriptions. We'd all fight over those top 2 spots, not ...