Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success? These are questions those of us in management positions ...
Are You Split Testing Your Google Ads?
4 PPC Landing Page Best Practices for Lead Generation
Having a strong Google Ads account is only half the battle when it comes to paid search marketing. Your landing page experience needs to be just as strong! A bad user experience on a landing ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
The Importance of Using The Right Keyword Match Types
As the SERP (Search Engine Results Page) continues to get clouded with advertisers, it is Google’s primary goal to deliver quality content to the searcher. Google wants to see strategy and intent ...
Making Sense of Google’s Ad Extensions
Remember when Google's search results were simple, and all the results looked pretty much the same? Even the ads were just links with descriptions. We'd all fight over those top 2 spots, not ...