After they’ve made the jump into social media, many businesses start looking for ways to improve the experience, for themselves as managers, and for their followers as an audience. Best practices in ...
5 trusted social media best practices
Managing your social media management
When you first began contemplating your business’ entrance into the world of social media, you made important strategic decisions about your social media accounts. You thought critically about the ...
Analyze THIS! Leveraging Social Media Analytics
Understanding social media analytics can be a bit like learning a new language. What’s the difference between reach and impressions? How about reactions vs post clicks? And who are all these ...
Coming up (and keeping up) with social media content
You’ve created your social media strategy and chosen your platforms. Now what? One of the most intimidating parts of social media for business owners is creating content for their brand. Questions ...
Which social media platforms should I use?
Reactions, hashtags, stories and SO MUCH MORE. With so many social media outlets and user-generated content sites, it’s hard to know what technologies and platforms to choose. Before you get ...
Plan your way to social media success
Planning, planning, and more planning. Before you launched your business, planning was your best friend. Strategies, timelines, industry research - you name it, there was a plan for it. The same ...
Social media for law firms: which channels should you be on?
In today’s society, at least 50% of Americans are getting their news from social media. This means that time spent promoting and engaging your brand on social media has never been more important. Of ...