It was eminent for the influence of social media and the demand for eCommerce to intertwine and shape social commerce. While China is far ahead of the rest of the world in adopting social media for ...
What Is Social Commerce and Why Your Business Should Care
Is Purpose Marketing Right for Your Business?
While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The ...
How To Perform a Content Quality Analysis and Why It’s Important
Brands are locking horns with one another for consumer attention. Statista reveals the primary goal of content marketing is to create brand awareness. However, many brands mistakenly approach their ...
Long-Tail Keywords: What Are They and How To Find Them
You target all the popular keywords relevant to your business and get a surge of traffic, yet you still end up with little to no website conversions. If this sounds too familiar, then riddle me this: ...
What Is Hyperlocal Marketing and How To Get It Right
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
Everything You Need To Know About TikTok Shop
The debut of TikTok Shop reinforced the fusion of entertainment and commerce, much like Instagram Shopping. Previously made available in the U.K. and select countries in Southeast Asia, TikTok Shop ...
How To Prepare Your eCommerce Business for the Holiday Shopping Rush
The fourth quarter of the year is when many eCommerce businesses rake in their highest profits. But unfortunately, some brands think that this peak in sales growth during the holiday season is ...
Features Every eCommerce Store Must Include To Grow Sales
The growth of eCommerce has been substantial in the past years. Consumers have redirected their spending for travel and entertainment to purchasing goods and services from eCommerce ...
Reasons Your Link Building Strategy Isn’t Driving the Results You Want
Gone are the days when an effective link building strategy equals quantity over quality. Today, link building has become a horse of another color but remains an indispensable part of a dynamic search ...