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February 23, 2021 BY Kim Barloso
You might have heard of a customer journey map, but are still wondering what it is and how brands benefit from it.
When done correctly, a customer journey or user journey map can be helpful in ...
August 10, 2017 BY Virginia Van Kampen
Not everyone needs your product or service. Not everyone will be interested in what you’re selling.
Directing your marketing efforts toward these people, then, will be a waste of time. You will see ...