Google is constantly evolving its Search algorithm to deter black hat marketing tactics. In the past, websites could easily rank through keyword stuffing, regardless of the content quality. Today, the ...
How Google’s Link Spam Update Could Affect Your Content Marketing
Google Bard Is the Search Engine’s New AI Chatbot: What This Means for the Future of SEO
Artificial intelligence (AI) has evolved over the last few years. In the past, AI was limited to a few commands, such as asking Siri to set the alarm or using Google Maps to find the nearest store. ...
What Are Zero Click Searches and How To Adapt Your Digital Marketing Strategy
Google consistently adapts its search engine to give users exactly what they’re looking for. In the past, this meant improving its algorithm to avoid spammy websites that use black-hat tactics to rank ...
What Is Keyword Cannibalization and How Do You Avoid It?
An effective search engine optimization (SEO) strategy is one that makes your website’s relevant pages visible to the right audience. This can be done through a number of on page SEO services, such as ...
How To Use Videos To Reach Customers at Every Stage of the Sales Funnel
Not all users looking for your product or service are at the same stage of the sales funnel. You have those just browsing for information, those comparing products and services and those who are ...
The Pros and Cons of Google Smart Bidding
There are plenty of ways to handle cost-per-click (CPC) bidding for pay-per-click (PPC) campaigns. But to make the most of your digital marketing budget, you’ll want to choose the type of bidding that ...
How To Do CRO Without Damaging SEO
An effective digital marketing strategy often uses different practices. While not all websites use the same solutions, some of these practices are effective techniques. For instance, search engine ...
How Building Topical Authority Helps Boost Your Google SEO Rankings
The internet is full of websites that share similar ideas. But when it comes to rankings, search engines like Google tend to value one website’s page over another, even if their pages say the same ...
What Is DTC Marketing and Why It’s Here To Stay
Before the internet and online shopping boom, many brands mostly relied on brick-and-mortar stores for sales. These were the boutiques, department stores, supermarkets and other stores that sold ...