As your eCommerce business expands, your operations become more demanding. Systems that worked in the initial years will no longer suffice as your customer base grows and inventory becomes larger.
Automating routine marketing efforts allows you to keep up with the increasing volume of work without compromising on quality. It also gives you more time to focus on strategic initiatives that will drive growth for your business.
Learn how to take your marketing for eCommerce to the next level with automation tools that streamline tasks, improve customer experiences and boost revenue. This guide covers:
• What Is eCommerce Marketing Automation?
• Why Invest in eCommerce Marketing Automation?
• Benefits of eCommerce Marketing Automation
• 8 Areas of eCommerce Marketing You Can Automate
• Common Mistakes When Automating eCommerce Marketing
• 5 Steps to Get Started With eCommerce Marketing Automation
• Grow Your Traffic and Leads on Autopilot
• eCommerce Marketing Automation FAQs
What Is eCommerce Marketing Automation?
eCommerce marketing automation uses technology and software tools to automate various marketing processes and tasks within an eCommerce business.
The goal of marketing automation for eCommerce is to streamline marketing efforts, increase efficiency and deliver personalized experiences to customers for improved sales and overall customer experience. Here’s how it works:
• Integration with eCommerce Platform: Automation tools are designed to integrate directly with your eCommerce platform (like Shopify, WooCommerce, Magento, etc.). This enables the tools to access and leverage critical data from your online store, such as customer purchase history, browsing behavior and personal preferences.
• Data Utilization: Once integrated, these tools can use the data to automate various marketing tasks. For example, if customers abandon their shopping cart, the system can automatically send them an email reminder.
• Personalization: You can also send personalized marketing messages, such as product recommendations based on a customer’s previous purchases.
• Multichannel Marketing: Many of these tools support multichannel marketing for eCommerce, meaning they can send automated messages through various channels like email, SMS and social media.
• Performance Tracking: These tools allow you to track the performance of your marketing campaigns, providing insights to optimize your strategies.
Why Invest in eCommerce Marketing Automation?
Marketing automation eCommerce is a key driver of success for businesses in various industries. The State of B2B Marketing 2021 report reveals that 78% of B2B marketers utilize marketing automation platforms – for good reason!
Conversion rate optimization firm Invesp found that:
• 80% see more leads with marketing automation.
• 77% experience higher conversions.
• Automation boosts sales productivity by 14.2% and cuts marketing overhead by 12.2%.
Benefits of eCommerce Marketing Automation
Automation tools offer several benefits that can strengthen your marketing for eCommerce:
Improved Segmentation Capabilities
eCommerce marketing automation enables businesses to segment customers based on their preferences, behaviors and purchase history. This allows businesses to send targeted marketing messages that are more likely to resonate with each group.
For instance, customers who frequently buy a particular product type may receive exclusive offers or updates about that product category.
Quicker Time to Value
Time to value refers to the duration it takes for a customer to realize the benefits of a product after making a purchase. Automation can reduce this time by simplifying the onboarding, support and upselling processes.
One effective strategy is sending automated welcome emails introducing new customers to your product’s features and helping them find value quickly.
More Control Over the Customer Journey
Automation tools empower brands to create and manage a customer’s journey from their initial interaction to the point of purchase and beyond. You can establish triggers and actions based on customer behavior, ensuring they receive appropriate messages at the right time.
This could entail educational emails for new subscribers or customized product recommendations for recurring customers.
Improved Customer Engagement
To increase engagement with your customers, it’s important to personalize your marketing messages based on their data. This can include sending personalized product recommendations, birthday discounts or re-engagement emails to customers who haven’t shopped with you in a while.
Adding these personalized touches makes your customers feel valued, encouraging them to interact with your brand more frequently.
Streamlined Processes
Marketing automation tools handle repetitive tasks, freeing up your time to focus on strategy and creative work. Automating these tasks ensures they’re done consistently and efficiently, leaving you more time to focus on growing your business.
8 Areas of eCommerce Marketing You Can Automate
As an eCommerce business owner, automating certain aspects of your eCommerce marketing strategy can save money, increase efficiency and drive sales. Whether you’re marketing on Amazon, Shopify or WooCommerce, here are key areas you can automate:
1. Customer Relationship Management (CRM) Automation
Many B2B and B2C businesses use Customer Relationship Management (CRM) systems to streamline complex tasks and simplify business processes. These systems help manage customer information, support marketing efforts, integrate with sales teams to improve customer satisfaction, offer valuable insights and streamline customer support.
However, despite the benefits of CRM software, some businesses still rely on humans to handle tasks that are redundant yet critical to the company’s success.
CRM automation systems simplify these tasks by enabling one-click customer updates, calendar management, data entry and sales activity tracking. Here are three ways CRM automation helps eCommerce businesses:
a. Better Customer Management
A CRM automation platform can extract data from numerous touchpoints and execute sophisticated customer segmentation models based on that data. It can assist in cultivating leads, updating contact details for existing and potential customers and managing customer re-engagement processes.
b. Effective Sales Strategies
The primary objective of sales is consistently converting leads into new customers, and CRM automation significantly streamlines this process.
Automation helps sales teams monitor all customer interactions throughout the pipeline – including calls, emails and downloads. This ensures leads receive optimal contact without being overwhelmed by aggressive sales tactics.
c. Inventory Management
Many retail companies struggle with managing and presenting their data related to products, branding, marketing strategies and target customers.
To overcome this challenge, CRM automation can be used to streamline the process through customer data integration, segmentation and targeted marketing responses. This approach is particularly effective for large brands that offer diverse product lines.
By automating these tasks, errors like merging data of similar but distinct customers can be minimized by thoroughly comparing multiple data points. This efficient process can complete tasks in a fraction of the time required for manual methods.
2. Email Marketing Automation
According to Statista (2021), 4 billion people use email daily, and this number is expected to rise to 4.6 billion by 2025.
As a scaling business, managing the high volume of emails required for effective email marketing can be challenging, which may necessitate outsourcing or hiring a dedicated team. However, with eCommerce email automation tools, you can optimize your resources and focus on other aspects of your business.
eCommerce email automation tools can streamline the creation and distribution of emails while still allowing marketers to personalize the messaging.
Additionally, email marketing automation for eCommerce can be set up for different segments, such as new, repeat or lapsed customers.
Triggered emails, for example, enable you to send automated emails based on pre-defined events, consumer behavior and actions. You can use trigger automation for:
a. Personalized Onboarding/Welcome Emails
This type of eCommerce email automation is triggered when a customer completes an action, such as signing up for your newsletter or creating an account. It often includes valuable content to help your audience learn more about your brand.
Source: Kate Spade
b. Abandoned Shopping Cart Emails
These emails are automatically sent when customers add items to their online shopping cart but don’t complete the purchase. The purpose of this email is to remind them of their abandoned cart and encourage them to finalize their purchase. It may also include incentives such as discounts or free shipping to motivate them to complete the purchase.
Source: Dyson
c. Post-Purchase Email Flows
After a customer makes a purchase, you can set up an automated flow of follow-up emails to upsell, cross-sell or gather feedback. This helps retain customers and increase their lifetime value.
Source: Brevo
d. Transactional Emails
These types of email marketing automation for eCommerce provide essential details like payment confirmation, receipts and delivery information and are often accompanied by a ‘Thank You’ message.
Thoughtfully written and timely transactional emails can boost repeat purchases by enhancing customers’ shopping journeys. They remind customers of their previous positive experiences and excite them for future purchases.
Source: Postmark
e. Lead Nurturing Emails
Automated email campaigns can help you convert cold leads into warm ones. These campaigns target individuals interested in your brand but may not be ready to purchase.
You can move leads further down the sales funnel by sharing informative content about your brand, introducing new products or services and offering personalized deals like what Farewill did here:
Source: Adobe
Email marketing automation for eCommerce also allows for A/B testing of email campaigns, which helps you determine which subject lines, content and design elements drive the most engagement. This data can then be used to improve future campaigns continuously.
f. Birthday/Anniversary Emails
Personalized emails on special occasions like birthdays or anniversaries can strengthen customer relationships and drive additional sales.
Source: Unlayer
You can create an automated workflow that contacts your customers on their birthday, name day or any other significant anniversary. This way, you can wish them congratulations or even send them a special gift, like a voucher or discount code.
To get started, you must retrieve the relevant calendar data from your CRM and set up triggers that automatically send out emails. Doing this lets you easily remember important dates for your customers and make them feel valued and appreciated.
3. Social Media Marketing Automation
The Global Web Index reports that users aged 16 to 64 typically use around 6.7 social media platforms monthly. This figure increases to 7.5 platforms for individuals aged 16-24.
For a business, this means maintaining a presence on multiple platforms to reach a diverse audience. Social media managers’ time can save time by automating manual tasks like content publishing, engagement monitoring and performance analysis.
Here are some examples of social media tasks that can be automated:
a. Content Creation
Brands often publish content on various social media platforms, which can be time-consuming and tedious if done manually. However, Generative AI technology like ChatGPT can help brainstorm content ideas, especially for social media posts.
AI tools like Artbreeder can also automate text-based content, videos and images by generating visuals based on pre-set options and preferences.
Moreover, automation tools can assist with content management. For instance, Social Sprout allows you to create content calendars and schedule up to 350 posts in advance. It also suggests optimal times to post and helps generate engagement based on your target audience’s behavior.
b. Bulk Scheduling and Publishing
This feature allows you to plan your social media content. You can set the date and time for each post to go live, which is particularly useful for planning content around specific events or campaigns.
Post scheduling also ensures that you maintain a consistent posting schedule, which is key to building and maintaining an engaged audience.
Some tools allow you to upload and schedule multiple posts simultaneously, a huge time-saver. This is especially helpful when you have a lot of content or manage multiple social media accounts.
c. Audience Engagement
Automated tools such as Hootsuite and Buffer can assist in managing and enhancing audience engagement. These tools allow you to monitor mentions and comments and automate responses to frequently asked questions. This ensures consistent interaction with your audience, even when you are not online.
d. Analytics and Reporting
Analyzing social media data is essential for tracking progress and making informed decisions about future campaigns. Automation tools like Zoho Social or Hootsuite integrate analytics dashboards that provide insights into metrics such as engagement rates, top-performing posts and follower demographics.
e. Social Listening
Social media automation tools like Agorapulse, Hootsuite or Sprout Social monitor mentions of your brand on social media. You’ll get notified when someone mentions your brand name or relevant keywords.
This way, you can respond to mentions quickly, engage with your audience and resolve any issues promptly.
f. Basic Customer Service
Did you know that most customers prefer to solve problems independently through self-service options? With the help of social media automation tools, customers can now engage with chatbots capable of swiftly responding to and resolving common inquiries.
Chatbots can handle basic customer service tasks, such as answering frequently asked questions or updating order tracking. What’s more, they are designed to understand natural language, which allows them to interact with customers in a friendly, conversational way.
For instance, Facebook Messenger’s chatbot feature enables businesses to set up automated responses to FAQs and process transactions directly on the platform, even during non-business hours.
Source: Hootsuite
4. Mobile Marketing Automation
Everyone is glued to their phones nowadays, making mobile marketing an essential aspect of any eCommerce marketing strategy. A study by the Pew Research Center shows that about 76% of American adults shop online using a smartphone, beating computers at 69% and tablets at 28%.
Source: PEW Research Center
So, how can you leverage mobile marketing automation to reach your audience more effectively?
Mobile marketing automation is pivotal in enhancing your eCommerce marketing strategy, especially in a world where our phones are practically an extension of ourselves. Here’s how:
a. Personalized Push Notifications
Push notifications are messages sent directly to a user’s device to notify them about updates or new content from a particular app or website. They are an effective way of reaching out to customers as they do not require users to open their email or social media accounts. Instead, they appear as lock screen notifications or banners on the device.
You can now use mobile marketing automation tools like Leanplum and Localytics to personalize push notifications based on user behavior and preferences. For example, if a customer abandons their cart, you can remind them with a push notification about the items left.
In addition, marketers use push notifications to engage users and maintain their interest. By sending timely and relevant messages, you can encourage users to open the app, take action or revisit it.
b. Build Targeted User Cohorts
Instead of sending generic mass campaigns, automation allows you to segment your audience into specific cohorts. These cohorts can be based on various criteria:
• Behavioral Patterns: App usage, browsing history, search and purchase behavior.
• Psychographics: Interests, hobbies, values, communities and political affiliations.
• Geographical Data: Country, state, city or zip code.
• Acquisition: When and how a user was acquired – through social media, email campaigns or referral programs.
• Demographics: Age, income, gender, occupation and family status.
Tools like Google Analytics, FullStory, Mixpanel or CRM software enable you to create these granular cohorts.
c. A/B Testing Made Easy
Automation simplifies running A/B tests. You can split a significant portion of your traffic into different groups, exposing each group to varying variables (e.g., alternate color palettes or calls to action).
Major ad platforms offer A/B testing, allowing you to understand what resonates with your unique cohorts. This helps improve conversion rates and informs decisions about new features or designs.
5. Landing Page Automation
Automating landing pages sounds like an SEO nightmare, but it’s not. Landing page automation tools allow you to optimize your landing pages for conversion without coding.
These tools provide drag-and-drop page builders and A/B testing features that allow you to experiment with multiple layouts, messaging, design elements and calls-to-action.
Moreover, automation tools integrate seamlessly with your CRM to collect leads and track conversions. When visitors complete the form on your landing page, their information is automatically sent to your CRM system, email automation platform or both.
Additionally, landing page automation eliminates manual tasks such as:
• Manual contact and data entry
• Sending individual emails
• Delivering landing page offers, one contact at a time
• Segmenting contacts or adding contact tags one by one
How Does Landing Page Automation Work?
Here’s a quick overview of the steps involved in landing page automation:
1. Choose a landing page builder.
Use landing page builders like Unbounce, Instapage, OptimizePress, PageWiz or Leadpages to create your landing pages. These tools allow you to funnel traffic based on a specific campaign, product or target audience.
2. Design your landing page.
Use the drag-and-drop page builder to customize your landing page’s layout, images and copy. Ensure your branding is consistent with your website or social media accounts.
3. Connect your page to your domain.
You can publish it as a standalone page or embed a form on your site.
4. Integrate with CRM or Email Automation Platform.
Once your landing page is live, connect it to your CRM or email automation platform to capture leads and track conversions.
The integration between landing pages and email marketing/automation software allows for the transfer of information from your landing page to your email marketing platform. When a person submits a form on your landing page, their information is automatically synced to the marketing automation software.
Once the email service provider (ESP) receives the information, it triggers a new action based on your eCommerce marketing strategy, offers or campaign. These actions could be:
• Creating a contact in your CRM
• Adding the contact to a specific email list
• Sending an automated welcome email
• Tagging the contact for segmentation purposes
5. Test and optimize.
After setting up your landing page and creating an automated email campaign, test the process to ensure everything functions as intended. This will help you catch any errors before launching the campaign.
To test the landing page, submit the form with an alternative email, click the CTA button and check if the automation triggers as intended. Pay attention to the following elements.
• Email deliverability: Check if the automated email is delivered to the intended recipient’s inbox. If not, troubleshoot any potential issues with your ESP.
• “Thank you” page: Ensure it’s correctly set up and contains the necessary information, such as a confirmation message or a download link.
• Personalization: Test if the contact’s name and other relevant information are correctly pulled from the form submission and included in the automated email. This adds a personal touch and increases engagement.
• Timing: Ensure the automated email is sent out within a reasonable time frame after form submission. The longer it takes, the less effective it will be in converting leads.
6. Upsell and Cross-Sell Automation
Upselling encourages customers to purchase a more expensive or upgraded version of a product or service, while cross-selling involves offering complementary products or services. Both strategies are effective in increasing revenue and customer lifetime value.
Automation plays a vital role in modern marketing strategies. Using data analysis and algorithms, businesses can determine which additional products a customer will likely be interested in and automatically suggest those products at the right time. This can happen during checkout, through a follow-up email or even in a personalized advertisement.
For instance, if a customer adds a pair of shoes to their cart, they might receive a push notification with recommendations for matching accessories. This type of automation can increase sales and create a personalized, seamless shopping experience for the customer.
Some software solutions that can help businesses automate their upselling and cross-selling efforts include:
• Shopify’s Product Upsell app
• Magento 2’s Automatic Related Products extension
• WooCommerce’s Boost Sales – Upsells & Cross Sells plugin
7. Remarketing Automation
If you’ve seen ads follow you everywhere on the web, even after you’ve left a particular website, then you’ve experienced remarketing automation.
Instead of manually setting the ad each time you visit a new page or site, these tools automate the process. Sometimes, you may have authorized retargeting by clicking on “allow cookies,” but you often see these ads because the advertiser has set specific targeting criteria.
Utilizing remarketing automation is an effective way for businesses to convert prospects by keeping them top-of-mind for specific products or services.
Retargeted Marketing Automation Methods and How They Work
There are two main methods of retargeting: Pixel-based Targeting and List-based Targeting.
1. Pixel-Based Targeting
This method uses a pixel, a Javascript code that triggers automatically when someone lands on your website, to track anonymous visitors. The pixel collects data and embeds a cookie in the visitor’s browser.
As the visitor leaves your site and browses other websites, the cookie signals the retargeting systems on these sites to serve specific ads to the visitor based on their activity on your site.
Pixel-based retargeting boosts brand recognition by allowing your ads to trail your site visitors across the web, including on social media platforms where they may spend a lot of time.
2. List-Based Retargeting
Unlike pixel-based retargeting, list-based retargeting does not track anonymous website visitors. It targets visitors or contacts who have previously interacted with your socials or website.
If you have a pre-existing list of social media handles or email addresses to which you regularly disseminate information, you are already employing list-based marketing. The key difference here is that you are retargeting this list to elicit a specific subsequent action based on their past behaviors.
Although this approach may not provide the full automation of pixel-based retargeting, especially for creating contact lists or generating leads, it allows you to focus on people who have not only visited but also previously engaged with your website or product.
This approach is more cost-effective and efficient, as it is easier to market your products and services to an audience already familiar with your brand.
Marketing Automation Tools for Retargeting
Some of the handy automation tools for retargeting marketing include:
• AdRoll: Known for its retargeting capabilities, AdRoll offers cross-platform and multiple browser retargeting capabilities with access to places like Google, Facebook and X (previously Twitter).
• ReTargeter: This versatile tool uses site retargeting, search retargeting and dynamic retargeting to help you re-engage customers.
• Google Ads: Google’s platform allows you to retarget across their search network and any site that uses Google AdSense.
• Facebook Custom Audiences – You can retarget ads in users’ Facebook feeds.
• Criteo: Utilizes machine learning to serve the most relevant ads to your audience.
8. Automated Advertising
Automated ads help you gather relevant data from key platforms and collate it in one location for efficient analysis. Data from polls, surveys, websites, social media and other sources are available in a single location.
With this data, buyers are segmented into different categories, including age, income bracket, buying frequency or cart abandonment. Personalized ads are then served to each group, featuring recommended products, best-selling items and deals.
Google, Amazon and Facebook are the leading pack in this regard, and they use proprietary algorithms to target ads. Google Smart Shopping auto-generates product listings from a collection of data sources you provide.
Amazon’s Sponsored Products use keyword targeting to display ads when a shopper searches for something similar. Automated Facebook Ads use data extracted from your website and user preferences to serve users personalized content and dynamic ads.
4 Common Mistakes When Automating eCommerce Marketing
While automation can streamline your eCommerce marketing efforts, it’s still important to have a well-thought-out eCommerce marketing strategy before you use automation tools. Avoiding these common mistakes can help you maximize your marketing automation eCommerce efforts.
Mistake # 1: Not Having a Proper Marketing Automation Plan
Many eCommerce business owners often make the mistake of implementing marketing automation without a clear strategy. This could lead to poor ROI in the long run.
To avoid this, develop automation strategies that align with your goals, provide direction and capitalize on your chosen software’s strengths.
Mistake # 2: Not Integrating With Your Database
If your marketing automation software is working in isolation, you must immediately prioritize integrating your database. Bringing the database into the fold can save time, money and energy on campaigns that do not generate results for your business.
Mistake #3: Trying To Automate Everything
Entrepreneurs and small business owners tend to be ambitious. In the vast majority of situations, this is a positive characteristic. However, trying to automate everything can sometimes hinder the growth and progress that automation should facilitate.
Shoppers still seek personalized experiences when they shop. According to Demand Sage, 76% of consumers prefer to purchase from a brand that personalizes user experiences.
Therefore, your marketing campaigns need to have a personal touch, too. Automation should be leveraged to enhance the customer experience, NOT replace it.
Mistake #4: Ignoring Data and Analytics
Marketing automation platforms generate vast amounts of data that can be used to improve campaigns and strategies. Failure to review this data and make informed decisions can result in subpar campaigns and missed growth opportunities.
5 Steps To Get Started With eCommerce Marketing Automation
Transitioning to automation should be done methodically to ensure a smooth and successful implementation. Here are some steps you can take to get started with marketing automation eCommerce:
Step 1: Collect Customer Data
Gather data from potential customers’ digital interactions, such as web visits, email opens and clicks. This information will help you segment your target audience and personalize your ads through automation.
In addition to data hygiene best practices, improve data quality by integrating your CRM systems and marketing automation tools. This standardizes data across all systems, reduces duplicate records and provides extra visibility for sales and marketing alignment.
Step 2: Map the Buyer’s Journey
Different stages in the buyer’s journey require different marketing automation tools. Map out your buyer’s journey and identify the touchpoints where automation can be most effective.
For example, top-of-funnel prospects can be targeted with email campaigns and retargeting ads since they are still in the awareness stage.
Middle-of-funnel prospects can be engaged with personalized content and triggered emails based on their behavior on your website. Bottom-of-funnel prospects can be converted with dynamic ads and cart abandonment campaigns.
Step 3: Choose the Right Automation Tool
Multiple automation tools are available in the market, each with unique features and strengths. Research the tool that best aligns with your business goals, budget and target audience.
Some factors to consider when choosing an automation tool include integration capabilities, ease of use, customer support and pricing.
Step 4: Set up Triggers and Workflows
Create automated triggers and workflows based on the buyer’s journey and data collected. This could include sending targeted emails, displaying personalized ads or notifying sales teams when a lead is ready to convert.
Automation can also help with tasks such as lead scoring, nurturing and scheduling follow-up actions. Let’s look at an example workflow:
• A potential customer visits your website and signs up for a free trial.
• This triggers a welcome email to be sent with personalized product recommendations.
• If the customer does not convert within three days, they receive a cart abandonment email with a discount offer.
• A retargeting ad is shown on their social media platforms if they still do not convert.
Step 5: Test and Optimize
Although marketing automation for eCommerce is mostly hands-off, it’s not a set-it-and-forget-it solution. It’s important to regularly test and optimize your automated campaigns to ensure they are performing well.
This means regularly A/B testing different elements of your campaigns, reviewing data and making adjustments as needed. Setting key performance indicators (KPIs) and regularly tracking them can also help you measure the success of your automation efforts.
Grow Your Traffic and Leads on Autopilot: Partner With an eCommerce Marketing Agency
pace with their expectations. Marketing automation enables you to keep up with these ever-changing expectations and deliver an exceptional customer experience at scale.
However, understanding eCommerce marketing automation can be overwhelming and time-consuming for business owners with a lot on their plates.
Thrive Internet Marketing Agency helps you understand the ins and outs of eCommerce marketing automation so you can make informed decisions for your business. We offer a full suite of eCommerce marketing services, from customer data collection and segmentation to creating personalized email campaigns that drive conversions.
Our lead generation experts can help you nurture leads across multiple channels and touchpoints, ensuring that your customers enjoy a seamless journey from start to finish.
Contact us today to learn how we can help you grow your eCommerce business with the best strategies and tools in the industry.
Frequently Asked Questions
HOW DO I AVOID OVER-AUTOMATION AND ENSURE A PERSONALIZED CUSTOMER EXPERIENCE?
Balance automation with personalization through:
• Segmentation Divide your audience into relevant groups.
• Behavior Triggers: Automate based on user actions (e.g., abandoned carts).
• Human Interaction: Occasionally engage personally, especially for high-value customers.
• Regular Audits: Review and optimize your automated processes.
WHAT METRICS SHOULD I TRACK TO MEASURE THE EFFECTIVENESS OF MY MARKETING AUTOMATION EFFORTS?
You can monitor performance metrics like:
• Conversion Rate Measure how many leads turn into customers.
• Click-Through Rate (CTR): Monitor engagement with your emails.
• Revenue Attribution: Track revenue generated from specific campaigns.
• Churn Rate:Assess customer retention.
• Automation Efficiency:Evaluate how well your workflows perform.
HOW MUCH DO ECOMMERCE MARKETING AUTOMATION TOOLS COST?
When setting up marketing automation for eCommerce, you’ll likely pay an initial investment; price range depending on the agency. This covers the setup of your marketing automation software.
Then, you’ll be billed monthly for marketing automation services, depending on the agency and the package you choose.
HOW CAN I LEARN TO USE ECOMMERCE MARKETING AUTOMATION TOOLS?
Most marketing automation platforms offer training resources, webinars and tutorials. Take advantage of these to learn the ins and outs of the tool. You can also join online communities or forums related to marketing automation to learn from others’ experiences.
