Thrive Internet Marketing Agency’s web development experts prepared our website for Google’s Page Experience Update. Now, we’re sharing what we learned in a free, comprehensive eight-part guide that walks you through the optimization process step-by-step.
Thrive Internet Marketing Agency spent the last six months preparing for the Google Page Experience Update coming in mid-June and is now giving you inside knowledge in a comprehensive Google Page Experience guide to help your business prepare for the algorithm shift that could significantly impact your website’s performance if you’re caught in the dark.
When Google announced this algorithm update more than a year ahead of the launch date, the entire Thrive team paid attention. This unprecedented move by the search giant meant we suddenly had time to prepare our site for this update. That is, until we realized how much needed to be done.
Let’s face it: If you haven’t started working on these updates, you’re already way behind. But, we can help get you caught up quickly with our eight-part online guide that walks you through each step and every ranking signal.
Be warned, however: There are three new ranking signals Google deems crucial for excellent user experience, called the Core Web Vitals. These are Cumulative Layout Shift (CLS), First Input Delay (FID) and Largest Contentful Paint (LCP). These make up three of the seven signals. The other four are HTTPS, Safe Browsing, No Intrusive Interstitials and Mobile Friendly.
Our challenge was daunting when we first started the process in November 2020: Improving 805 poor URLs and 428 URLs that needed improvement. But now, here we are: We’re ready with 0 poor URLs, 0 URLs that need improvement and 1,376 good URLs on mobile and 1,047 good URLs on desktop.
Thrive’s expert development team, led by senior manager Amit Rana, used its combined 25 years of experience to master the optimization of each of the seven Google Page Experience ranking factors.
“By focusing on the metrics for this update, we were able to identify URLs recognized as having good page experience,” Rana said. “The team then did a deep-dive into specific pages needing improvements and, through a series of iterations and performance monitoring, we could identify what changes improved the page’s performance and aligned with the new ranking signals.”
On April 19, Google announced a new launch date of mid-June 2021 and has promised a gradual rollout of the update. This undertaking can feel overwhelming, but you don’t have to go at it alone. If all these technical updates leave your head spinning — or you feel like you’re just too far behind to be ready — contact us now and work with our team of experts who can get you caught up quickly.
For more information on the Google Page Experience Update, you can work through our recently published resources and guides below:
Thrive Internet Marketing Agency, headquartered in Arlington, Texas, is a Google Premier Partner and has been recognized annually as one of the world’s top SEO companies. What started as a one-man shop in 2005 has blossomed into a full-service digital marketing agency of nearly 200 employees. Thrive boasts a unique, close-knit team with experts in all facets of digital marketing: strategic, creative and technical. Call us for help at 866-434-4748.