The number of marketing tools available for performing local SEO businesses continues to grow.
If you’re a webmaster, you are probably aware of Google Search Console, which allows you to monitor and support your presence in organic search results. But there are countless other SEO tools for maintaining this bearing as well.
It can be confusing figuring out which SEO methods prove most useful and which ones suit a business best, so we’ll just save you some time and say it outright – Google Ads is one of the most effective local SEO tools, and you should consider using it in your marketing strategy.
Why Google Ads is Great for Local SEO
Plenty of evidence and numerous successful case studies prove that Google Ads is an exceptional tool in any business’ marketing arsenal. Here are five reasons why Google Ads is at the forefront of online marketing.
1. Cost-Effective Investment
The risk of diminishing returns rises slower with Ads than with many other marketing methods.
So if your PPC campaign proves effective, putting more money into it tends to be even more effective. It will scale to the amount of money spent and bring in more traffic depending on how much the business owner wants to invest.
2. Innovative Ad Design
Compare what Google Ads gives the customer in a small, affordable ad as well. A normal web ad might simply have flashy text that asks customers to visit. Customers have learned to ignore these, or even sometimes use an ad blocker to avoid them altogether.
Not only does Google continue to innovate at circumventing ad blockers, but it also gives all the information the customer needs in an attractive layout. This can include a map to a business location, a telephone number, and more.
3. Targeted Marketing
Many traditional advertising campaigns run the risk of getting the marketing to the wrong people. Blanket campaigns reach a wider audience, but that means footing the cost of placing the advertisement in front of people who are unlikely to become customers. Google Ads provides businesses using local SEO with filters to target even the most niche audiences.
For example, businesses can target only certain keywords or keyword combinations in searches. The company can further narrow the type of person seeing the ad by specifying the country of origin, search language, time of day, and even the browser or device used. If a business has a specific audience, nothing allows reaching them as efficiently as Ads.
Ads extends beyond normal Google search advertisements as well. This includes ads that show up before YouTube videos and mobile ads. By using Ads, a business gets the option to show up in the places where people increasingly spend their time.
4. Greater Retention Rate
Google has collected a massive amount of data that is tailored to help companies advertise effectively.
This means tools that allow cookies to track customers no matter how they found a website. An ad can then be strategically displayed whenever that customer has gone too long without visiting.
This reminds them of the content and products they already enjoyed. This technology can also be used to target people who Google believes, based on a profile of data, would be interested in a business.
In this way, Google can act as a tool for convincing new and old customers to visit, but also as a discovery method where customers who might never have heard of a product become aware that they want it.
5. Increasing Relevance
Ads earn Google a large percentage of its income, meaning the people who run Google Ads really care about the quality and usefulness.
Google constantly tweaks the formulas based on results, discarding what doesn’t work and improving on what does work. The more effective the ads are in improving local SEO, the happier Google’s Ads customers become.
The top of most Google searches prioritizes ads, making them look like a natural search. That means not only does the customer see the ad, but thinks the ad must be relevant to what they want.
By targeting correctly, a business can make sure customers see the solutions they need but might have missed had the ad not been there.
Start Using Ads in Your Business’ Local SEO
AdWords marketing continues to grow in effectiveness and functionality. Many online businesses use it, and yours should consider it too.
If you don’t have the time to implement Google Ads in your local SEO campaign, we can do it for you! Contact Thrive and let’s get started!