With over 2.7 billion monthly active users as of 2024, YouTube presents an immense opportunity for businesses to thrive and connect with a vast audience. And with video creation tools becoming more affordable and accessible, starting a YouTube channel has never been easier and more promising.
If you want to start a YouTube channel or already have one but haven’t quite found your rhythm yet, this post is for you. In this guide, we’ll dive into:
• How To Set Up a YouTube Channel
• How To Create a YouTube Channel That Aligns With Your Branding
• How To Make YouTube Videos That Engage and Convert Viewers
• 7 Common Mistakes To Avoid When Starting a YouTube Channel
• Learn From the Best: 7 Successful YouTube Channels
• Navigating Future Trends on YouTube
How To Set Up a YouTube Channel: 3 Steps
YouTube is a prime platform for cultivating a loyal audience and even generating a substantial income. On top of that, it’s easy to repurpose YouTube content into TikTok content, Instagram Reels or other short-form formats, expanding your reach effortlessly.
Learn how to start a YouTube channel by following these steps:
Step 1: Log In With Google
Google is YouTube’s parent company. This means having a Google Account allows you to watch, like and subscribe to videos on YouTube. However, without a YouTube channel, you can’t upload videos, leave comments or create playlists. Essentially, a YouTube channel lets you actively participate and engage with the YouTube community beyond basic viewing.
To create a YouTube channel, first sign in to the website. You may log in using the Google account that you wish to link with your channel.
Step 2: Create Your Channel
Click on the profile icon at the top right corner of the screen, then select “Create a channel.” You can set up either a personal channel or one dedicated to your brand.
Step 3: Customize Your Channel
Once your YouTube channel is created, it’s time to make it uniquely yours.
Here’s what you can do to create a YouTube channel that reflects your brand, grabs attention and inspires viewers to subscribe:
• Upload a Profile Picture: This image is often the first thing viewers notice, so choose something eye-catching and relevant. Opt for a high-resolution image sized at 800px by 800px that effectively represents your brand. If you’re a solo creator or focusing on personal branding, a professional headshot is recommended. However, if you’re running a business channel, using your logo is a more suitable choice.
• Make Your Channel Search-Friendly: “Choose a channel name that reflects your content and incorporates relevant keywords. Write a concise and compelling channel description that clearly outlines what viewers can expect from your content,” said Frank Laudo, Creative Director at Thrive Internet Marketing Agency.
• Add Links to Your Sites: Include links to your website, blog or other social media platforms like Instagram and X (previously Twitter). This allows viewers to connect with you across different platforms and expands your online presence.
• Create Channel Sections: Group your videos into playlists based on similar themes or topics. “Organizing your videos helps improve watch time and encourages viewers to explore more of your content,” Laudo said.
Customizing your channel boosts helps you establish a cohesive brand identity that leaves a lasting impression and drives engagement.
How To Create a YouTube Channel That Aligns With Your Branding
Setting up a YouTube channel is a great step toward forging a strong online presence. However, how to create a YouTube channel that inspires shares, repeat views and subscriber growth is a whole different ball game.
With over 113.9 million active channels on YouTube, distinguishing yourself can be challenging (Global Media Insight). The key to staying memorable and competitive lies in effective branding.
Here’s why it’s essential:
• It Enhances Brand Recall
Branding helps you maintain consistency across your content. This includes using the same color schemes, typography, tone of voice, content style and messaging throughout your videos. This consistency helps viewers identify and remember your content among the 30,000 hours of video uploaded to YouTube every hour (Simplilearn Solutions).
• It Builds Trust
Whether you’re an individual creator or a business, a strong brand showcases professionalism. A credible and trustworthy image not only attracts potential collaborators, sponsors and partnerships but also instills confidence in viewers. The more they trust you, the more inclined they will be to support and anticipate your content.
• It Nurtures a Dedicated Following
Strong branding has the power to nurture a sense of community. By consistently delivering content that aligns with your brand values and promises, you’re better positioned to attract and retain your target subscribers. Ultimately, an engaged audience is more likely to take action, such as completing purchases, sharing your content and driving referrals.
• It Offers Monetization Opportunities
Advertisers and sponsors often prefer to work with channels that have a positive reputation and a loyal audience, as it ensures that their offerings will be promoted to a receptive market.
At the same time, viewers are more likely to act on recommendations from channels they trust. This trust leads to higher viewership, and ultimately, more opportunities for monetization through ad revenue, sponsorships and merchandise sales.
This creates a win-win situation where both creators and advertisers can achieve their goals effectively.
Enhance your YouTube channel branding with these best practices:
1. Choose Unified Brand Assets
Use consistent branding elements, such as colors, fonts and imagery, across your YouTube channel and other social media platforms. They foster a sense of familiarity and trust, leading to increased brand loyalty.
2. Change Your Banner
Your YouTube banner is the first thing viewers see when they visit your channel. First impressions are crucial, so ensure your banner immediately conveys your identity and the content you produce.
To change your YouTube banner, simply hover over your profile image on YouTube, then scroll down and select “Upload Banner Image.”
For best results, use an image size of 2560 x 1440 pixels with an aspect ratio of 16:9. This size ensures your banner looks great on various devices and screen sizes.
Here are additional tips for creating an impactful YouTube banner:
• Choose PNG or JPEG format with a resolution of at least 1920×1080 pixels for your image.
• Use an image that grabs viewers’ attention. This could be a video still, a photo of your business or a visually striking graphic. Avoid overcrowding your banner and stick to the essentials: your brand logo, name, tagline and call-to-action (CTA).
• Adding a CTA within your banner encourages audience interaction, but remember, less is more. Avoid overcrowding your banner by keeping your CTA snappy and straightforward, such as “Subscribe Now!” or “Watch Our Latest Videos Here!”
3. Create a Channel Trailer
A channel trailer offers a sneak peek of your channel’s content, style and purpose. When creating a trailer, assume the viewer knows nothing about your brand. Begin by introducing your brand and its unique value propositions. Ensure that viewers quickly grasp the value of subscribing and feel motivated to explore more of your videos.
• Keep your trailer between 60 to 90 seconds long. Ensure it grabs viewers’ attention quickly and sustains their interest until the end.
• Showcase snippets of your best and most representative content. This gives viewers a taste of what they can expect from your channel.
• Since many YouTube users watch videos on mobile devices, ensure your trailer is optimized for mobile viewing. Use legible text and clear visuals, and avoid clutter.
• As your channel evolves and you create new content, update your trailer periodically to keep it reflective of your current brand and offerings.
4. Prioritize Thumbnails
Think of thumbnails as digital billboards. They play a crucial role in deciding whether viewers click on your video or scroll past it.
Effective thumbnails not only convey your video’s content but also differentiate you from competitors. Consistent and well-designed thumbnails contribute to brand recognition, leading to greater engagement.
Here are more tips for creating effective thumbnails:
• Using emotionally charged thumbnails is a great way to grab attention and evoke a response from your audience. Whether it’s excitement, curiosity, fear or empathy, emotions compel users to click and watch. Here are several examples of infusing emotion into your thumbnail design:
❖ Using a close-up of a dramatic facial expression
❖ Showcasing serene or eerie settings to create a sense of calmness or suspense
❖ Using dynamic action shots to convey excitement or intensity
❖ Opting for bold or bright colors associated with specific feelings
• Use text sparingly. If possible, use a concise version of your video’s title or main topic. Opt for clear, simple fonts that contrast nicely with the background and are legible across different devices.
• Ensure the text does not obstruct important visual elements. Use an outline or subtle shadow to make the text stand out against the background.
How To Make YouTube Videos That Engage and Convert Viewers
Is your channel struggling to gain momentum despite posting multiple videos?
YouTube can be challenging to break into. In fact, some marketers say that it takes up to 30 uploaded videos before gaining noticeable attention.
Here are some best practices to keep in mind when creating YouTube videos:
• Start With an Outline
Begin by defining the topics you intend to cover. For informational content, list all main topics and subtopics. For tutorial videos, outline clear, step-by-step instructions that are easy for your audience to follow.
Once you have a rough outline, write a concise and compelling script. Take out any sections that feel irrelevant, as they may prolong the video and disengage viewers. Use simple language and avoid jargon or complex terms that may confuse viewers. Then, ensure the information is presented in a logical and easy-to-follow manner.
Read your script aloud to check if it sounds clear and flows well. Then, have someone else go over the script to ensure it’s readable and compelling. Having a fresh pair of eyes reviewing your work can help you identify areas that may need improvement or clarification.
• Consider the Right Length
The optimal length for YouTube videos varies based on the video’s intended purpose. Tutorials or educational content may require 10 minutes or more to explain concepts thoroughly. Shorter videos, about 3-5 minutes, work well for quick storytelling or comedic sketches. Longer videos, such as 15-20 minutes or more, are suitable for in-depth storytelling or series episodes.
YouTube’s ranking algorithm tends to favor videos that are around nine minutes or longer. However, simply meeting this duration without valuable content can lead to viewer disinterest and lower rankings. On the other hand, a four-minute video packed with valuable information and engaging content can perform just as effectively.
• Start With a Bang
Human attention spans can be quite short, especially in the digital age. That’s why the first 15 seconds is the most critical part of your video. Viewers are highly likely to click away if they aren’t captivated right from the start.
Here are effective ways to hook your viewers:
• Tease the Best Parts
Instead of simply introducing topics, start by showing the juiciest highlights of your video. It could be a funny mishap in a prank or a crucial reveal in a step-by-step demo. A teaser ignites curiosity and encourages viewers to watch until the end.
• Address a Question or a Problem
In an era of abundant information, modern consumers are highly discerning and empowered. Hard-selling tactics are no longer effective. If a video simply feels like an extended commercial, viewers will quickly lose interest.
Engage your audience by understanding their common challenges in your introduction. Do they need guidance with lawn care, travel planning or healthy meal ideas? Addressing these struggles upfront and offering genuine solutions makes your videos more relatable. Offering real value positions you as a problem solver and industry expert, ultimately boosting your credibility.
• Optimize Your Videos for Search
As YouTube is owned by Google, it follows similar search engine optimization (SEO) principles. Standard practices such as keyword research, quality content creation and user experience optimization are equally important for YouTube SEO success.
However, YouTube’s search algorithm also evaluates video performance metrics such as click-through rates, average view durations and overall engagement. Channels with more likes, comments and shares are typically ranked higher.
Below are strategies to boost your YouTube search rankings:
1. Use Targeted Keywords
Keywords should be seamlessly integrated into your video titles, metadata and spoken content to enhance discoverability. You can leverage tools like Google Keyword Planner, Ahrefs or YouTube’s search bar to discover keywords that resonate with your target audience and accurately represent your video’s content.
➢ Title: The limit is 100 characters, but it truncates at 70, so place the most crucial information and keywords near the beginning. Use engaging language to prompt clicks, such as “tips” and “how-to.” Use numbered lists, such as “5 Easy & Healthy Meal Prep Recipes” for a captivating title.
➢ Meta Description: YouTube allows up to 5,000 characters for your meta description, but it typically truncates after around 120 to 160 characters. For eCommerce or promotional videos, include a clickable link (beginning with “http://”) to your product page, website or landing page. This can significantly boost traffic and conversions.
➢ Tags: Include a mix of broad and specific tags. You can fit approximately 500 characters, but don’t go overboard. Use double quotes (” “) to create phrase tags for multi-word keywords, such as “lawn care tips.” This helps ensure your video appears in searches for exact phrases.
2. Use an SRT file To Add Accurate Subtitles and Closed Captions
Google and other search engines can’t “watch” videos like humans do. Instead, they rely on metadata such as titles, descriptions, tags and closed captions to understand the content of videos. This is why accurate closed captions are valuable for improving search visibility; they provide textual information that search engines can crawl and index.
While YouTube automatically transcribes videos, its auto-captions are often only 70% accurate. This results in gibberish and potential SEO penalties for spammy content. Adding accurate closed captions through an SRT file not only improves accessibility but also boosts your search performance.
Closed captions are transcripts of audio content, including non-speech elements like “door open” and “exhale-inhale,” intended for hearing-impaired viewers. Subtitles, on the other hand, are translations of spoken language into another language. While closed captions cater to accessibility, subtitles make your videos understandable to a wider global audience.
Some content creators start with the automated transcript, manually correcting any errors. However, opting for a professional video transcription service is often the fastest and most reliable option.
• Tell a Story
Mastering storytelling is crucial to understanding how to make YouTube videos. Laudo recommends structuring your videos around a narrative to keep viewers engaged and emotionally invested in your content.
Stories evoke emotions, making your content more relatable and unforgettable. When viewers feel emotionally connected, they are more likely to share your videos and return for more.
A structured storyline also helps viewers follow the content more easily. It guides them through the video, preventing confusion and increasing retention rates.
• Add Cards and End Screens
Cards and end screens are unobtrusive yet effective ways to incorporate CTAs into your videos.
Cards
➢ Cards typically appear as small rectangular boxes. These interactive elements can be added to videos at specific times to promote other content, encourage viewer engagement or provide additional information.
➢ They can include clickable links to videos, playlists, channels, websites, polls and donation links.
End Screens
➢ End screens appear during the last five to 20 seconds of a video and can include clickable elements like videos, playlists, subscribe buttons and external links.
➢ They are designed to keep viewers engaged after they finish watching a video, inviting them to explore more content or take specific actions.
• Get Viewers To Binge on Your Content
Populating your YouTube channel with playlists allows viewers to easily binge-watch multiple videos without lifting a finger. This not only boosts your view count but also increases ad revenue.
Planning your content as a series rather than as standalone videos makes it easier to compile related videos into cohesive playlists. This not only enhances viewer experience, but also ensures all of your content generates substantial traffic and watch time.
Be sure to feature playlists prominently on your channel and in video descriptions. Using cliffhangers or teasers at the end of each video can entice viewers to watch the next one.
7 Common Mistakes To Avoid When Starting a YouTube Channel
Now that you’ve learned how to set up a YouTube channel, keep an eye out for common mistakes – it’s all part of the learning process. Keep in mind that what works for one channel may not yield the same results for yours.
By avoiding these pitfalls, you can save time and resources and set your channel up for success.
1. Neglecting Video Quality and Production Value
In today’s digital age, all you really need to get started is a smartphone with a decent camera and a basic video editing app.
However, production quality is what sets homemade videos apart from branded content. Laudo advises, “Invest in good lighting, camera equipment and audio recording devices to ensure your videos are visually and audibly appealing.”
Using video editing software can help you create professional-looking content. You might also need graphic design software for creating thumbnails and channel art.
2. Prioritizing Views Instead of Viewer Satisfaction
Many creators fall into the trap of prioritizing views, which is understandable, as viewer numbers are one of the first steps to monetizing your channel.
However, using irrelevant keywords to attract clicks can create a bad experience for viewers. They might feel misled or frustrated when the content doesn’t match their expectations. That’s why it’s crucial to always use keywords naturally and in context. Avoid keyword stuffing, as this can be considered spam and negatively impact your video’s search visibility.
Remember, viewers expect value. Provide solutions to their problems and share stories that resonate with their interests. One effective approach is to create detailed “audience personas” or semi-fictional representations of your ideal customers. Personas allow you to deliver targeted messaging based on user demographics, preferences and buying behaviors.
While posting regularly is essential for maintaining audience interest, the quality of your videos is paramount. Ineffective content not only fails to engage viewers but can also lead to financial losses due to reduced viewer retention.
3. Sticking to One Format
YouTube videos come in various types and styles. But not every format is a guaranteed success, and that’s perfectly fine.
Although 92% of users are open to watching any video type, approximately 35.2% lean towards memes or viral content, while 25.7% prefer tutorials or how-to videos (HubSpot). Experimenting with different formats and lengths lets you discover what resonates best with your audience.
4. Relying on Ad Revenue Alone
A common misconception is that YouTube compensates based on video views. In truth, creators earn revenue when users watch YouTube ads.
For each ad shown on a channel, YouTube claims 45% of the advertiser’s payment, leaving creators with the remaining 55%. Regardless of your video’s popularity, if viewers skip ads, you won’t be compensated. As your channel expands, your ad revenue may not instantly grow with it. Some viewers only watch parts of your videos or exit when ads appear, limiting potential earnings.
That’s why many creators opt for diversified income streams to supplement ad revenue. Other ways to earn money on YouTube include:
• Channel Memberships: Offering paid subscriptions to viewers who want access to exclusive perks, such as badges, emojis and member-only content.
• Merchandise Shelf: Showcasing and selling official merchandise directly below your videos.
• Super Chat and Super Stickers: Allowing viewers to purchase highlighted messages or stickers during live streams.
• YouTube Premium Revenue: Receiving a share of revenue from YouTube Premium subscribers who watch your content.
5. Expecting Instant Revenue
Your YouTube channel is essentially an online business. As with any new venture, success requires patience, dedication and ongoing effort. It takes time to create valuable content, build an audience and establish a brand.
To start earning money from YouTube, you need either:
• 1,000 subscribers and 4,000 watch hours in the last year; or
• 1,000 subscribers with 10 million valid public Shorts views in the past 90 days.
Once you’ve met either of these requirements, you become eligible to apply for YouTube’s Partner Program and monetize your channel.
6. Being Inconsistent With Your Uploading Schedule
Establish a regular posting schedule to maintain viewer interest and engagement. Whether it’s daily, weekly or bi-weekly, maintaining a regular posting rhythm helps build anticipation among your audience.
Plan your content in advance using a content calendar. This allows you to organize your topics and spread various content types throughout the week.
7. Disregarding Analytics
Laudo emphasized the importance of performance metrics in refining your content. By regularly tracking key performance indicators, such as watch time, click-through rates and audience retention, you’ll learn how to make a YouTube channel that attracts a loyal subscriber base and greater returns.
Learn From the Best: 7 Successful YouTube Channels
Sometimes, the best way to learn how to start a YouTube channel is to study your competitors. Analyzing successful YouTube channels can provide you with valuable insights, from the type of content that gains the most traction to how they strategically insert their CTAs.
Let’s take a quick look at some of the most successful YouTube channels in recent years to inspire your journey:
1. PlayStation
Boasting over 15.5 million subscribers, PlayStation’s channel is a must-follow for gamers, featuring game trailers, gameplay footage, developer interviews and live events. The channel also keeps its audience engaged with constant updates on new releases. This exclusive content builds anticipation and creates an inclusive environment for gamers of all levels.
2. Nike
Nike’s YouTube channel features athlete stories, motivational content, product launches and behind-the-scenes looks at their campaigns. Their content frequently highlights inspirational narratives and motivational themes that emotionally resonate with over 1.89 million subscribers. Through the power of emotional storytelling, Nike effectively reinforces its brand’s ethos of perseverance and excellence.
3. Red Bull
Red Bull’s YouTube channel has over 16.2 million subscribers. Focusing on extreme sports, adventure and music events, the brand consistently produces high-quality videos that are shareable and spark conversations.
Plus, its dedication to top-tier production values, combined with a brand voice and style that mirrors its energetic and adventurous image, leaves viewers returning for more.
4. LEGO
LEGO’s channel is a hub for both kids and adults, featuring stop-motion animations, product reviews, building tips and mini-movies. The channel’s videos showcase not only the endless possibilities of LEGO bricks but also inspire creativity and innovation among over 18 million subscribers.
5. GoPro
GoPro’s channel features a mix of user submissions and professionally produced content. The company empowers customers to become content creators, building a passionate and dedicated community around their brand.
What sets GoPro’s YouTube channel apart is its ability to leverage the power of storytelling. Whether it’s a breathtaking scenic view captured during a hike or an adrenaline-pumping action sequence from extreme sports, each video tells a compelling story that resonates with around 11.2 million subscribers.
6. Adobe Creative Cloud
Adobe Creative Cloud’s channel showcases innovative projects, artistic collaborations and tutorials that help users master the software and explore creative possibilities. These videos cover a wide range of topics, from basic functions to advanced techniques, catering to users of all skill levels.
With a subscriber base of 1.31 million, Adobe’s channel has built a strong community of creative professionals. By sharing informative content, their channel has become a go-to resource for anyone looking to unlock the full potential of Adobe’s software suite.
7. Sephora
Sephora’s channel provides makeup tutorials, product reviews, and beauty tips to over 1.42 million subscribers. By featuring content from renowned beauty personalities, Sephora taps into its expertise and credibility, making its channel a trusted source of beauty advice. This collaborative approach not only diversifies the content but also expands Sephora’s reach to a wider audience through the influencer’s fan base.
Additionally, Sephora’s videos are both informative and aesthetically pleasing. This attention to detail keeps viewers hooked and builds a loyal following.
Navigating Future Trends on YouTube
When learning how to make a YouTube channel, always remember that the platform is constantly evolving. The challenge is to stay ahead of emerging trends to maximize your impact and stay relevant.
Laudo shares practical tips to help you stay agile and capitalize on upcoming opportunities:
Stay Updated on Platform Changes
Regularly monitor YouTube’s updates and announcements to anticipate shifts in algorithms, features and policies that may impact content creation.
Harness the Power of Niche Communities
Targeting segmented groups within your industry gives you a better chance of standing out and building a loyal fanbase. Niche audiences are more likely to engage with your content because it directly addresses their interests, needs and pain points.
Leverage Emerging Technologies
Explore opportunities to integrate emerging technologies such as artificial intelligence and augmented reality into your content to enhance viewer experiences and gain a competitive edge.
Adapt to Changing Viewer Behaviors
Keep abreast of the latest content consumption patterns to stay relevant with your audience. For instance, consider exploring YouTube’s latest features like Community Posts, Premieres and Super Chat to interact with viewers. Another example is to explore vertical video formats to ensure your content is optimized for mobile viewing.
Invest in Upskilling
Mastering how to make a YouTube channel that captivates viewers and generates revenue is an ongoing journey. Keep yourself updated with the latest best practices in content creation, digital marketing and audience engagement to stay ahead of the curve.
Create a YouTube Channel and Boost Subscribers With Thrive
Transform your YouTube channel with our professional video production services. At Thrive, we specialize in crafting high-quality videos tailored specifically for YouTube’s platform. We’ve produced all types of video formats, including customer testimonials, drone footage, year-end recaps and behind-the-scenes content.
From concept development and scriptwriting to filming, editing and post-production, we ensure every video is optimized for maximum engagement and impact.
Book a consultation now and start a YouTube channel optimized for maximum reach and profitability.
Frequently Asked Questions
HOW CAN I OPTIMIZE MY VIDEOS FOR BETTER VISIBILITY?
Break Content Into Segments: Divide your video into segments or chapters to make it easier for viewers to follow along. This also allows them to skip to sections they find most interesting.
Use Visual and Audio Cues: Incorporate visual and audio cues to guide viewers through the video. Use graphics, animations, text overlays and sound effects strategically to enhance engagement.
WHAT TYPES OF CONTENT SHOULD I CREATE FOR MY YOUTUBE CHANNEL?
Focus on content that aligns with your niche and audience interests. This could include:
• Educational Content: Instructional videos, educational series, tips and tricks, or in-depth explanations of complex topics.
• Product Demonstrations: Detailed demonstrations, unboxing videos and reviews. Provide honest and valuable insights to help viewers make informed purchasing decisions.
• Entertainment: Create entertaining content such as sketches, challenges, memes, pranks or reaction videos.
• Interviews and Collaborations: Collaborate with other creators, industry experts or influencers for interviews, panel discussions or collaborative projects.
HOW OFTEN SHOULD I UPLOAD VIDEOS TO MY YOUTUBE CHANNEL?
The frequency of your video uploads depends on several factors, including your content type, audience preferences and your capacity to create quality content consistently. However, here are some general guidelines:
• Consistency: Aim for a consistent upload schedule that your audience can rely on. Whether it’s once a week, twice a week or daily uploads, stick to a schedule that works for you and your audience.
• Quality Over Quantity: Prioritize quality content over frequent uploads. It’s better to upload less frequently with high-quality videos than to sacrifice quality for quantity.
• Audience Engagement: Pay attention to audience feedback and analytics. If you notice that your viewers respond well to more frequent uploads without compromising quality, consider increasing your upload frequency gradually.
• Seasonal or Event-Based Content: Adjust your upload frequency during busy seasons or when you have special events or promotions.
HOW CAN I GROW MY SUBSCRIBER BASE ON YOUTUBE?
Engage with your audience by responding to comments, collaborating with other creators, promoting your videos on social media and leveraging SEO strategies. Consistently provide high-quality content that adds value to your viewers’ lives.
WHAT IS THE YOUTUBE PARTNER PROGRAM?
The YouTube Partner Program (YPP) is a monetization program that allows eligible creators to earn money from their YouTube videos. To join the program, creators must meet specific criteria set by YouTube, which typically includes:
• Subscriber Count: Having at least 1,000 subscribers on your YouTube channel.
• Watch Time: Accumulating a minimum of 4,000 watch hours in the last 12 months.
• Compliance: Adhering to YouTube’s policies, guidelines and copyright rules.
• AdSense Account: Linking your YouTube channel to an active AdSense account for receiving payments.
