Once upon a time, if you wanted your website to be viewed at its optimal level, it could only live on one device successfully. Your coding dictated that one sweet spot.
If anyone tried to access your site from anything other than that piece of hardware to which your site was coded, the user experience would be, well, pretty unsatisfying, hence multiple sites for multiple devices.
But today, responsive web design has made the fairytale of gaining customers to your site anywhere they want to find you into a reality for your business.
What is responsive web design?
You’ve most likely heard the term before, but you may not know just what makes this way of designing your website the most important step in development.
Simply put, responsive web design makes it possible to have the best possible user experience of a single site on multiple devices. That means screen size, pixels, operating systems and more are no longer hurdles. If you build a single it, they will come to you wherever they want and that means you’ll be garnering more traffic and conversions faster and easier.
This dynamic approach to web design has huge benefits and is changing the landscape for companies all over.
3 Reasons Responsive Web Design Is So Crucial to Your Online Presence
There are three big pluses we at Thrive Internet Marketing see with this development. And we believe you’ll want to jump right in sooner rather than later once you know how much designing your site this way will move you forward online.
1. Dynamic (And Buzz-Worthy) User Experience
You could have the best content in the world, but if users can’t find it, it won’t matter. This guarantees that anyone seeking what you have to offer will not only be able to engage with it, but it will be as vibrant and functional on their smartphone as it is on their tablet, their laptop and on and on.
The ability to move between platforms gains you lots of props from current customers who may share that on social media, reaping viral interest from new visitors.
You could see higher traffic as well as great conversion rates simply because you took the time to boost your user experience design (UX).
2. Stress-Free OSS (One Site Simplicity)
Managing several websites at once can be a huge burden and create a lot of stress. With this kind of web design, your one site can be seen and experienced anywhere, because it is device agnostic.
Your updating, innovation, revisions and more can be done much easier which also means you can jump on those upgrades faster to address user input and marketplace demand.
This ensures that whoever is visiting and partaking of your site won’t click off, because you will have made it just as dynamic to engage with while they’re in line waiting for their coffee, as when they’re sitting in front of a desktop monitor.
3. SEO Rankings Alliance
In April of 2015, Google made responsive design a factor for rankings.
They began rewarding sites that were “mobile friendly” with higher rankings and their support of multi-platform capability has only gotten stronger. SEO matters and by providing a more comprehensive and effective user experience, you’re also creating more effective rankings.
This also means that being unresponsive could hurt you, so it’s important to take this seriously and consider creating your site to reflect this trend of all access, all the time.
For Responsive Web Design, Let Us Help You Succeed
At Thrive Internet Marketing, we know how to help you get the most out of your website. Contact us and we’ll work with you to create the best UX for your business, utilizing responsive web design, and we’ll apply critical SEO strategies to ensure you stay visible to your desired audience.