Landing pages are often created for marketing or advertising campaigns and have a single objective. They can be created with the end goal of boosting conversions, capturing high-quality leads or increasing sign-ups for a course or webinar. However, as a general rule, landing pages are created to convert visitors into paying customers.
A great landing page is the fuel that drives your digital marketing forwards. But well-designed landing pages optimized for conversion can take hours, if not days, to create.
Thankfully, there are landing page tools out there to help you make highly optimized landing pages in a fraction of time. These tools we recommend below will help you create stunning pages, understand user behavior, improve your messaging and increase your average landing page conversion rate, therefore producing the best results for your business.
What Is Landing Page Optimization?
Landing page optimization is the manipulation of the landing page elements to produce high conversion rates. By applying the landing page optimization best practices, you get maximum investment returns from your marketing efforts.
However, optimization is not a one-off tactic. Constant conversion testing is required to guarantee the success of your campaigns.
If you feel that this is too much work, landing page optimization services will optimize and test your landing pages for you. These professionals are experts in using the best strategies in landing page conversion optimization and know how to use landing page optimization tools in the best possible ways.
How To Increase Landing Page Conversion Rate
A poorly constructed landing page is bad for sales and negatively affects your site’s search engine optimization (SEO). Therefore, one of landing page optimization best practices is keeping track of its conversion rates to ensure that your pages are performing well.
According to Databox, 23 percent of digital marketers agree that a reasonable landing page conversion rate ranges between 21-50 percent. To ensure that your business generates conversions within that range, you can hire experienced professionals to build landing pages that convert.
Best Landing Page Tools To Increase Conversion
Hiring a digital marketing firm that offers landing page optimization services is best suited to business owners who don’t know the answer to this looming question, “What is landing page optimization?” This is mostly due to the lack of technical know-how. Fortunately, there are landing page tools you can use to launch high-converting and well-designed pages quickly.
The following are the top nine tools for landing pages that will help you boost your conversion rates:
Create Stunning Landing Pages With These Easy-To-Use Page Builders
1. Unbounce
G2 Rating: 4.4 out of 5
When talking about the top landing page optimization tools, Unbounce always makes the list. Unbounce is a landing page builder that allows you to create landing pages easily. Its goal is to make your visitors “un-bounce” from your landing page and convert them instead.
Key features:
• Drag and drop builder
• Pre-designed templates
• Dynamic Text replacement for SEM campaigns
• A/B testing
• Advanced customization (add custom code or pixels)
• WordPress integration
Pricing: The Launch plan is $90 per month, but if you own a bigger business, it also has the Optimize and Accelerate options priced at $135 per month and $225 per month, respectively.
2. LeadPages
G2 Rating: 4.0 out of 5
LeadPages is a code-free landing page builder with an impressive library of templates, marketing integrations and conversion testing features. It is best known for its ability to create landing pages that encourage consumers to move down the sales funnel, making it one of the most effective eCommerce website testing tools in the market.
Key features:
• Drag and drop builder
• AI-powered templates
• Vast content library
• Ecommerce and email marketing integrations
• WordPress integration
Pricing: LeadPages offers a Standard plan that you can get for $27 per month and a Pro plan priced at $59 per month.
Improve Landing Page Conversion Rate by Understanding User Behavior
3. Hotjar
G2 Rating: 4.4 out of 5
Hotjar is one of today’s most popular landing page testing tools. It is a behavior analytics software that lets you see how users engage with your website to help make data-driven changes to improve landing page conversion rate.
Key features:
• Heatmaps
• Session recordings and replays
• Click and mouse behavior tracking
• Multi-device support
Pricing: You can start with Hotjar’s basic plan for free, but you can also choose to upgrade to its paid plans at the following prices:
• Plus – $31 per month
• Business – $79 per month
• Scale – chat to a consultant
4. Smartlook
G2 Rating: 4.6 out of 5
Smartlook is a conversion optimization software notable for its event logging and session recording features that reveal how your potential customers interact with your site. The insights gathered from this tool are essential components in improving your landing page conversion optimization.
Key features:
• Heatmaps
• Screen activity recordings
• Event statistics and breakdown
• Custom targeting
• Scheduled email reports
Pricing: Smartlook has a free plan, and its paid plan starts at $39 per month.
Regularly Test Changes To Increase Your Average Landing Page Conversion Rate
5. Visual Website Optimizer
G2 Rating: 4.3 out of 5
Regular conversion testing is required to improve your site’s landing page conversion rate and Visual Website Optimizer (VWO) is one of the most used A/B landing page testing tools in the digital marketing industry. It is known to be the A/B testing tool for the masses because it’s effortless to use. Aside from A/B testing, VWO also has multivariate testing, split testing and usability testing.
Key features:
• Heatmaps
• Session recordings
• Automatic event tracking
• Third-party integrations including WordPress, Google Analytics and Slack
Pricing: VWO Testing pricing is available on request, and the company also offers a free 30-day trial.
6. UsabilityHub
G2 Rating: 4.3 out of 5
UsabilityHub is a remote user research platform that provides audience split testing, funnel analysis and device targeting. It is one of the most valuable ecommerce website testing tools that increases your average landing page conversion rate by revealing problematic design issues early, allowing you to make immediate improvements to your marketing campaigns.
Key features:
• First click tests
• Preference tests
• Audience split testing
• Demographic targeting
• Design surveys
Pricing: UsabilityHub has a free plan for those who want to run basic tests and conduct occasional research to improve landing page conversion rate. Its paid plans start at $79 per month.
7. Convert
G2 Rating: 4.7 out of 5
Convert is a landing page testing and personalization tool that top enterprises like Sony and Kmart use. It is a powerful landing page conversion optimization software that lets you run tests to generate more conversions and revenue for your business.
Key features:
• A/B tests
• Multivariate tests
• Multipage tests
• Post-segmentation
• Advanced targeting with 40+ filters
• It can be integrated seamlessly with Google Analytics and other third-party platforms
Pricing: The pricing starts at $699 per month with its Growth plan, suitable for companies just getting started with A/B testing.
Messaging Is Among the Most Overlooked Landing Page Optimization Best Practices
8. Wynter
G2 Rating: 4.9 out of 5
Wynter is a messaging and copy-testing tool that helps you discover issues with your messaging, so you can fix them before you start running your campaigns. Using this tool will ensure your copy resonates with your target audience, making it helpful in building landing pages that convert.
Key features:
• Quick setup
• Message testing for landing page, ad and email copy
• Verified B2B audiences
• It lets you target audiences by job title, industry and company size
Pricing: Pricing starts at $899 for the Wynter Starter pay-as-you-go package.
Get To Know Your Site Visitors by Tracking Traffic Data
9. Google Analytics
G2 Rating: 4.5 out of 5
Analyzing traffic data is essential to improve your landing page conversion rate. Many businesses use Google Analytics for SEO landing page optimization because it shows which web pages are often landed on, the average time spent on the site and its bounce rate.
Key features:
• Conversion tracking
• Advanced data reports
Pricing: It’s free to use unless you upgrade to Google Analytics 360 (price available on request), if you want to maximize your SEO landing page optimization.
Double Conversions With Landing Optimization Services
From landing page building to traffic data tracking, the testing tools listed above are everything you need to create landing pages that convert.
Still uncertain about how to increase landing page conversion rate? Contact Thrive Agency at 866-908-4748.
We offer landing page optimization services that get your business the highest possible conversions from visitors who arrive on your website. Our experts have over a decade of experience using proven methods in SEO landing page optimization, so your site performs well on various search engines.
Get in touch with us today!
