Since its release in 2006, Twitter has emerged as one of the biggest social media platforms globally. Even in today’s ever-evolving digital landscape, it remains a prominent platform with around 450 million monthly active users as of 2023 (Demand Sage).
That’s not to say that Twitter hasn’t undergone significant transformations. On July 23, 2023, Twitter users found a black X had replaced the app’s famous blue bird logo. Elon Musk, tech entrepreneur and Twitter’s Chief Technology Officer, shocked everyone by announcing plans to rebrand the app, even changing its name from “Twitter” to “X.” From being a communication and news-sharing platform, X is set to accommodate various upcoming services, from gaming to banking and more.
All of these changes prove that X has become a powerful marketing tool for businesses of all types and sizes. Its real-time nature, massive user base and interactive environment make it an ideal platform for brands to share updates, promote new products and engage with a diverse audience.
Companies quickly realized that by investing in an X or Twitter marketing strategy, they could improve brand awareness and foster stronger customer relationships.
The competition for engagement on Twitter or X has intensified as more companies flock to the platform. Brands must implement robust strategies to stand out, get more Twitter followers and boost social media engagement.
If you want to learn how to increase followers on Twitter/X and maximize your impact on the platform, this guide is for you. Read on and discover how to increase engagement on Twitter and grow your Twitter following in 2023.
How Businesses Can Benefit From a Twitter Marketing Strategy
Increases Reach and Social Media Engagement
Connect with your target audience and engage in meaningful conversations by leveraging hashtags, trending topics and ads.
X has also enhanced its content discovery capabilities, allowing users to see and interact with tweets from accounts they don’t follow. The algorithm determines what content it will show a user based on the kinds of tweets they often like and what’s prevalent in their network.
Through this new feature, your tweets can potentially reach previously untapped audiences. This presents an opportunity for brands like yours to expand brand visibility and increase Twitter followers.
Posting Multiple Times per Day Is Encouraged
What makes X an effective marketing platform is that you can share content multiple times a day without coming off as intrusive or annoying. Unlike Instagram or Facebook where frequent posting can sometimes overwhelm users, X’s fast-paced and real-time nature naturally accommodates more frequent posting. Tweets are short, concise and easy to consume, making it easier for users to digest more content.
Additionally, X’s feed follows a reverse chronological order. This means the most recent tweets appear on top of your feed. As such, regular posting is necessary to stay relevant and visible in the ongoing feed of posts.
By maintaining an active presence, you can quickly grow your Twitter following and maximize opportunities for conversion.
X Allows You To Showcase Your Unique Brand Voice
By encouraging frequent posting, X allows brands to establish their unique voice and personality. Depending on your industry and branding, your business may adopt an authoritative tone, an approachable personality, or even a sassy voice.
When it comes to brand voice, Wendy’s stands out with its outspoken personality. The brand leverages its X profile to deliver savage clap back to customers or engage in hilarious takedowns of competitors. This approach resonated with people, allowing Wendy’s to get more Twitter followers and stay top of mind with its customers.
On the other hand, General Electric (GE) uses X to educate followers and position itself as a knowledgeable authority in the tech industry. They demonstrate their expertise by explaining complex concepts and tech news in simple terms. To stand out and make its content more accessible, GE uses GIFs, visuals and videos, which effectively break down intricate topics into simpler language.
Your Profile Will Drive More Leads to Your Site
Treat your social media profiles as an extension of your website. A strong and authentic brand presence on X can spark your audience’s curiosity, motivating them to learn more about your products and overall online presence. Don’t forget to include a link to your website on your X page so that users know where to find you.
Defining and Measuring Twitter Engagement
One way to measure the effectiveness of your Twitter marketing strategy is by looking at your Twitter engagement rate.
Twitter Engagement Rate = Total number of engagements / Impressions
Engagements refer to all the users people interact with a given tweet. These include replies, retweets, clicks, bookmarks, URL clicks, hashtag clicks, mention clicks and media views.
On the other hand, impressions refer to the number of times a given tweet has been viewed in an organic context. Impressions that resulted from promoted tweets or paid ads are not counted.
A high engagement rate indicates that your tweets resonate with the intended audience. It shows that users consume your content and take the time to interact with it and express their interest. This engagement is vital to building a loyal Twitter following and driving conversions.
How To Grow Your Twitter Following and Engagement
A high follower count builds brand credibility, attracts more followers and helps increase engagement on social media. Plus, more followers can lead to increased visibility and more opportunities for growth.
As your tweets reach more people, the likelihood of receiving likes, replies and retweets increases significantly. This can help further amplify your message and expose your brand to a broader audience.
If you want to learn how to increase engagement on Twitter and grow a loyal community, follow these steps:
1. Share Various Types of Content
Sharing a mix of informative, entertaining and valuable posts helps increase your following on Twitter. As users become increasingly discerning about who they choose to follow, sharing various content types, including GIFs, videos, memes, images, polls and threads, can help you stand out and capture your audience’s attention.
Knowing your audience’s needs, interests and pain points can help you tailor your content accordingly, boosting your social media engagement.
2. Get Verified
The blue Verified badge indicates that your account is credible and belongs to a reputable individual, brand or organization. Users tend to trust verified accounts more, so having a blue badge can help you get more Twitter followers and increase engagement on social media.
To receive the blue badge, your account must be authentic and active.
Learn more about the app’s verification process here.
3. Use Hashtags
Twitter hashtags make your posts discoverable to users who are not yet following your account. By adding relevant hashtags to your tweets, you can initiate conversations and gain a wider following on Twitter.
Use popular hashtags in your niche. If you have upcoming campaigns and promotions, consider using unique branded hashtags to drive user participation.
Implementing an effective hashtag strategy can significantly increase Twitter engagement. However, be careful with overusing hashtags. Too many hashtags in a single tweet can make it look spammy or desperate for attention.
4. Maximize Twitter Spaces
Another way to increase Twitter engagement is by leveraging Spaces which are audio-based chat rooms. This feature can help you facilitate meaningful interactions, raise brand awareness and increase Twitter followers.
Spaces can be used to conduct live AMAs (Ask Me Anything), Q&A sessions or panel discussions. Besides promoting your products or services, Spaces offer a fun way to nurture your following on Twitter and gain a deeper understanding of your audience.
Boost Your Twitter Following With the Best Social Media Growth Services
Brands that want to learn how to increase followers on Twitter can benefit from working with a Twitter marketing agency like Thrive. We offer some of the best social media growth services that help you maximize your presence and yield substantial returns.
As your trusted Twitter marketing agency, we’ll handle everything from strategy creation to brand management and campaign analysis. Boost your following and foster genuine connections with relevant content that inspires likes, replies and retweets.
Invest in the best social media growth services and gain a competitive advantage. Schedule a consultation now and learn how we can help you increase engagement on social media and improve your bottom line.