Small business online marketing is a fierce market and an entrepreneur must make sure all their ducks are in a row to beat the competition. As the efficacy of Internet advertising grows (becoming the second most trusted format in 2013), many small business owners have found that a website which incorporates effective web marketing strategies gives their brand an edge over the competitors.
5 Internet Marketing Tips For Small Business Websites
So, with effective design and Internet marketing strategies in mind, we’ve put together these internet marketing tips for small business websites to help entrepreneurs increase their consumer base and sales.
When buying a domain name, some do not think of the value here and simply buy a random one that does not fit. Rather, one should research the domain name thoroughly as it is a way to connect with customers and help with SEO efforts.
To make matters easier on visitors, one should use a domain name that is easy to remember and contains either the product or company name. When choosing wisely, one can see their website do well as a domain name is valuable for a company looking to brand their ideas across the Internet.
2. Site Navigation
As far as navigation goes, a user should have no problem navigating the site and getting to all the important pages. The programmer must place the most important links at the header and footer bars as a customer cannot miss these links.
Ideally, after creating a page, one should test it on a smartphone and tablet as more visitors are opting to use these devices to use the Internet. Remember, with a website, simple is okay as most users prefer navigation ease over beauty and expensive and resource-intensive graphics.
3. Search Engine Optimization
A website should have excellent, readable and unique content that informs customers and has a call-to-action. When creating the content, one should keep SEO in mind as that will help the pages reach the top of Google, Yahoo and Bing.
To do so, the writer should know which keywords to aim for and use them copiously and tactfully. Furthermore, when writing content, one should also use similar and long-tail keywords to attract users who use different search terms. Links are still significant in the SEO game, but one must realize that it is not about quantity now.
Instead, when building a link profile, one should obtain a few dozen high quality links and not hundreds of low quality ones from bad sources as high quality links will help one gain in the SEO ranks.
4. Social Media
A small business owner must use the tools at their disposal. One of the most efficient and inexpensive ways to gain customers is to use social media like Facebook and Twitter. Now, it is not enough to take the five minutes to open an account and post occasionally.
Create a few posts a day, if possible, and engage with followers comments and posts. Also include links to your brand’s social media profiles on your website, so that your consumers can easily follow you. An active social media page with regular visitors is a great resource to use when wanting to share your small business’ latest news or products.
With online marketing, it is necessary to know what works and what fails to bring in visitors. To follow customers and potential customers, one must use Google Analytics and place the code on every page of their website. This will allow the website owner to know where a user came from and what page they left from.
Over time, with this data, one can improve their SEO and other campaigns as they will know where to put their resources.
Need assistance with implementing these internet marketing tips?
Representing your brand well on your website doesn’t have to be complicated and shouldn’t be overlooked.
Hopefully, you can use these internet marketing tips for small business websites to increase traffic and profit. If you would prefer your small business’ website to be improved by experts, contact us! We’re ready to help your small business succeed.