From selling books back in 1994 to becoming the go-to online store for everything, Amazon today is a global leader in eCommerce. As the platform has evolved, so have its customers. These days, competition is tough amongst sellers, and brands on Amazon are always looking for ways to outperform one another.
This past year has proven that businesses can survive almost anything, given the right strategies. If you have an Amazon store or manage an Amazon marketing company, you need to keep up with Amazon marketing statistics 2021 if you hope to sell more and keep your brand the top choice for online shoppers.
Using these Amazon marketing stats, you can understand your target market, gain insights from your competitors and improve your marketing campaigns with data and facts.
Here are some of the latest and most relevant Amazon marketing stats 2021 has revealed so far:
Key Amazon Statistics for 2021
• Amazon had over 2.44 billion combined desktop and mobile visits in September 2020 (Statista).
• There are 1.6 million active Amazon sellers, with 352,000 new sellers joining this year (Marketplace Pulse).
• Almost 60 percent of Amazon’s traffic is direct, which means people go directly to the website to find something specific (Similarweb).
• Eighty-nine percent of consumers are more likely to buy from Amazon than any other eCommerce company (Forbes).
• Sixty-six percent of consumers start looking for products on Amazon (Feedvisor).
• Amazon’s revenue in the fourth quarter of 2020 was 125.6 billion (Oberlo).
Amazon Statistics on Customer Behavior
Here are some Amazon stats that reveal Amazon marketing 2021 trends specifically related to customers and their buying behavior.
1. Eighty-five percent of consumers in the 18-24 age group buy more frequently than customers aged 50 and up (Feedvisor).
Whether it’s tech-savviness or the desire for convenience, younger consumers are making more frequent purchases on Amazon. This vital Amazon marketing 2021 information can be helpful when running marketing campaigns that are targeting a younger demographic.
2. Almost 80 percent of Amazon users cite fast and free shipping as the main reason they shop on the platform (Statista).
As a marketer or business owner, you need to be aware of the motivation for people to choose an eCommerce platform. With Amazon customers, it’s clear that speed is a significant factor for them. Amazon marketing stats 2021 prove that consumers are now used to buying something online and getting it within a few hours or the next day.
3. An estimated 60 percent of consumers state that their favorite online store is Amazon (Statista).
Amazon marketing 2021 efforts are important because of this fact. Customer loyalty is almost unmatched when it comes to Amazon users. With its competitive prices, fast and free shipping and great customer service, Amazon remains the top eCommerce platform in the United States.
4. There are over 68 million Amazon Prime members in the U.S. as of 2020 (eMarketer).
Amazon Prime members are deemed to be the most loyal customers of the platform. These subscribers enjoy free two-day shipping for eligible products as well as same-day shipping for eligible zip codes. This proves that consumers are willing to pay extra for fast and free shipping.
Amazon Trends in 2021
Keeping abreast with Amazon trends helps your brand stay one step ahead of the competition. Here are some of the trends seen in Amazon according to experts.
5. Almost 70 percent of Americans used Amazon Echo in 2020 (TechCrunch).
Amazon’s smart speaker, the Echo, is slowly becoming a common device in American households. Despite its popularity, a survey revealed that only 18 percent of millennials use Amazon Echo to shop online.
6. Out of organizations that developed voice-enabled technologies, 63 percent were designed for Alexa (Finances Online).
Amazon also appears to be leading the way in the smart speaker market. Its popularity is proven by the number of companies that are adapting their systems as a response to the demand for integration with Amazon Echo and Alexa. Businesses in the software-driven industry are expected to keep up with this requirement if they want to stay competitive and profitable.
7. Amazon’s aircraft fleet, Amazon Air, makes 140 flights a day and is expected to grow to 160 by June 2021 (CNBC).
There are not a lot of Amazon stats about its logistics, so this one is valuable information. Amazon Air is the company’s solution to meeting same-day, next-day and two-day shipping for its customers. With more people choosing to shop online than go to a physical store, shipping times will continue to be a huge factor for customer loyalty and satisfaction.
8. In January 2021, over 36 percent of Amazon customers bought their groceries using the platform (Statista).
With lockdowns brought about by the pandemic, many consumers have shifted to buying their groceries online rather than going to the store. Amazon customers buying groceries online increased from 33 percent in January 2020 to 36 percent in January 2021. This is a notable leap, which signifies that Amazon might very well be the new normal of grocery shopping for most households.
Amazon Statistics for Sellers
Selling on Amazon can be a challenging task, and not all sellers achieve success in the platform. If you want to get great results on your first Amazon brand, it’s best to consult an Amazon agency so you get advice from experienced Amazon marketers.
9. Ninety-four percent of Amazon sellers use Fulfillment By Amazon (FBA) (Jungle Scout).
Of all the Amazon marketing stats 2021 has revealed, this one is relevant to sellers currently selling on Amazon.
Fulfillment By Amazon is a popular option for Amazon sellers that allows them to let Amazon manage their inventory, shipping and returns. Amazon FBA is undoubtedly one of the many perks of being an Amazon seller. Small businesses don’t have to worry about the cost of managing and storing their inventory because of Amazon FBA.
10. The net sales from Amazon third-party sellers grew 53 percent year-over-year in Q3 of 2020 (Amazon).
The partnership between Amazon and small businesses has been mutually beneficial for both parties. Together, they continue to grow in revenue and complement each other’s potential for success. Though not all Amazon sellers achieve their sales goals, those that do have surpassed them beyond expectations.
11. Almost half (44 percent) of Amazon sellers reported their business thrived because of the pandemic (Jungle Scout).
Rather than shutting down like many brick-and-mortar stores were forced to, several Amazon sellers found more success at the start and throughout the COVID-19 pandemic. This unexpected growth is encouraging for eCommerce stores, as it presents opportunities despite challenging times.
12. Fifty percent of Amazon sellers are based in the United States (Jungle Scout).
America continues to hold most of Amazon’s marketplace, but other countries like Canada and the U.K. are not far behind. As a global platform, Amazon can make its services available outside the U.S., reaching millions of consumers worldwide.
Amazon Marketing Statistics
If you manage or own an Amazon store, then promoting it should be one of your priorities. Today, there are many Amazon marketing services designed to help business owners navigate and succeed in implementing marketing campaigns for their Amazon store. These agencies are sure to keep up with Amazon stats to deliver the best strategies for your business.
13. Eighty-one percent of Amazon sellers advertise their products on and off Amazon (Jungle Scout).
This Amazon marketing 2021 statistic suggests that most Amazon sellers choose to advertise as part of their Amazon marketing strategy. Whether internal (within Amazon) or external (outside of Amazon), businesses understand the importance of ads and how they can help bring in more sales.
14. Forty-three percent of consumers clicked on Amazon ads online (Feedvisor).
Most people who clicked on Amazon ads came across them on Google (76 percent). This was followed by Facebook at 49 percent and Instagram at 21 percent. Amazon ads have become an integral part of most sellers’ marketing campaigns, making it a powerful tool in addition to SEO and other lead generation strategies.
15. More than half of Amazon brands spend $60,000 per month on Amazon ads (Jungle Scout).
The number of Amazon sellers using Amazon ads has increased by 38 percent. This proves that businesses on Amazon realize the effectiveness of Amazon ads in bringing brand awareness and customer loyalty. If you’re not familiar with Amazon ads, then you can get experts from an Amazon agency to assist you.
16. A Feedvisor survey found that 88 percent of brands used Amazon Advertising in 2020 (Feedvisor).
Amazon advertising proves effective for brands wanting to gain market share. Feedvisor’s study further shows that out of the brands that used Amazon ads, 51 percent had a return on investment (ROI) of 7X, while 39 percent had 4-5X. Whether you run ads in-house or use an Amazon marketing agency, using ads is a faster way to reach your goal.
Whether your Amazon store is struggling or thriving, these Amazon stats can certainly help provide you with the insights you need to make important marketing decisions. No matter where you are in your eCommerce journey, you can rely on our roundup of Amazon marketing statistics 2021 edition to present you with valuable learnings you can implement to grow your brand.
If you’re short on resources, you can get help from an Amazon marketing agency for best results. These days, looking for the right Amazon marketing company for your brand is as easy as using a search engine. Choosing the right Amazon agency can take time, but with Thrive, you don’t have to look too far.
Don’t know how to create an Amazon marketing strategy that works? Get personalized Amazon marketing services from an Amazon marketing company like Thrive. Thrive provides a comprehensive set of Amazon marketing services, including Amazon PPC, Amazon SEO and storefront branding. We create custom campaigns that benefit any business on Amazon.
Looking to improve your Amazon sales this year? Contact our Amazon marketing agency today.