As businesses and marketers grapple with rising user demands and competition, one thing remains clear: Video is at the forefront, driving change and setting new standards.
Videos currently account for nearly 80% of all internet traffic, which is poised to rise to 82.5% by the close of 2023. It’s no wonder that a remarkable 91% of businesses have embraced video as an indispensable marketing tool this year.
There are compelling reasons why you should invest in video, and these video marketing statistics 2023 are just the tip of the iceberg:
1. How Big Is Video Marketing?
2. Can You Use Video Marketing for eCommerce?
3. Video Content and Social Media: Do They Go Well Together?
4. How Effective Is Video Marketing?
5. Influencing Buyer Decisions With Video Marketing
6. What Types of Video Content Yield Better Results?
Let’s explore video marketing trends, stats and predictions below.
Our Top Picks for Video Marketing Statistics
1. Videos currently account for nearly 80% of all Internet traffic.
2. A significant 92% of marketers reported that video provides them with a positive video marketing return on investment (ROI).
3. Videos on social media platforms are shared 12 times more frequently than text and images combined.
4. YouTube boasts over 2 billion monthly users.
5. Every week, an individual watches an average of 17 hours of online video content.
6. 93% of marketers have integrated video marketing into their overall strategy.
7. 99% of current video marketers intend to persist with video in 2023.
8. 87% of marketers report that video has helped increase traffic to their website.
9. 85% of individuals are more inclined to buy a product after viewing an explainer video.
10. Eight out of 10 individuals have purchased software or an app after watching a brand’s video.
How Big Is Video Marketing?
The wealth of video marketing tools available today is only a telltale sign of how popular video content has become in recent years, and the numbers back this up.
These video marketing statistics give you a glimpse into the size of the video marketing industry and show you trends you should be aware of.
Videos currently account for nearly 80% of all internet traffic. (Source: Demand Sage)
Videos currently dominate the internet landscape, accounting for a whopping 80% of all internet traffic. With the rise in bandwidth and mobile usage, video dominance is expected to continue growing, making it the language of the internet’s present and future.
A staggering 91% of businesses have incorporated video as a key marketing tool in 2023. (Source: Wyzowl)
To maximize the impact of your marketing strategies, integrating video is no longer optional. As 91% of businesses already leverage this powerful tool, it’s time to take action and incorporate video into your digital marketing efforts. With its ability to convey messages quickly and evoke emotional responses, video has become the cornerstone of brand communication.
YouTube boasts over 2 billion monthly users. (Source: Dash)
YouTube’s 2 billion monthly users represent a diverse, global stage open to marketers and content creators. It’s a testament to video’s power in creating communities and sparking conversations, making YouTube a critical channel for anyone looking to make an impact with video content. To maximize your reach and engagement on YouTube, consider optimizing your video titles, descriptions and tags with relevant keywords.
About 86% of marketers utilize video as an essential marketing instrument. (Source: Demand Sage)
An astounding 86% of marketers have included video as a crucial component in their marketing arsenal, recognizing its power in storytelling and engaging audiences. This widespread agreement among marketers indicates a strategic change, seeing video not only as content but as a vital way to connect with viewers and create lasting brand experiences.
The influencer marketing industry has reached a global value of USD 13.8 billion. (Source: Demand Sage)
A new economy has emerged, driven by the influence of social media and video content, valued at USD 13.8 billion. Influencers are harnessing the strength of relatability and devoted followers and have become vital marketing strategists, wielding the power to shape brand narratives and influence consumer decisions through captivating videos.
Video posts on LinkedIn achieve an average engagement rate three times higher than text posts. (Source: Demand Sage)
The fact that video posts on LinkedIn achieve three times the engagement of text posts speaks to the professional network’s evolving content landscape. Incorporate videos into your LinkedIn content strategy to elevate your professional storytelling, education and thought leadership efforts.
Every week, an individual watches an average of 17 hours of online video content. (Source: Dash)
The average individual’s weekly consumption of 17 hours of online video is indicative of a broader cultural shift towards a ‘video diet.’ People are not only using video for entertainment but also for education, news and social interaction, making it a daily staple in their media consumption.
About 93% of marketers have integrated video marketing into their overall strategy. (Source: Social Pilot)
With 93% of marketers embracing video marketing, it’s evident that video has established a stronghold in the marketing world. This near-universal adoption signifies the recognition of video’s ability to cut through digital noise, foster engagement and drive marketing success across industries.
The amount spent on video marketing is anticipated to surpass USD 92.25 billion in 2023. (Source: Social Pilot)
Many companies are placing their bet on video marketing, as it’s one of the most effective ways to engage customers and capture their attention. The data above indicates that video spending is only increasing over time, further proving its value in the digital space.
About 73% of marketers are actively using live-streaming videos. (Source: Demand Sage)
Live-streaming, while relatively new, is an effective way for businesses to engage customers and capture their attention. More and more marketers are realizing the power of video streaming, making it a significant part of their digital marketing strategy. Interact with your audience during live streams by responding to comments and addressing their questions to foster a sense of connection and authenticity.
Can You Use Video Marketing for eCommerce?
The short answer is “yes.” From its excellent use case as a marketing tool to the shining marketing budgets ahead of it, video is poised to become a dominant force in digital marketing.
Here are some of the most compelling video marketing stats to leverage video marketing as an online brand:
About 54% of businesses have incorporated videos on their landing pages. (Source: Demand Sage)
If you’re looking to get more eyes on your website, integrating videos into your landing page is a great way to do it. Videos help quickly explain what your product or service is about and provide an engaging experience for visitors. To make the most of this opportunity, ensure that the video communicates a clear message with concise visuals and captivating audio.
Product Demos are the leading type of B2B video advertising. (Source: Demand Sage)
While there are many types of video advertising, product demos have traditionally been the most popular and effective. Product demos enable customers to get a firsthand look at your product or service in action and better understand its features and benefits.
Be sure to include visuals that demonstrate how it works, as well as audio that clearly explains each step of the process. Product demos easily break down the benefits of using your product or service in a digestible manner.
About 17% of video marketers ventured into video for the first time in 2022. (Source: Wyzowl)
The year 2022 was a turning point for video marketers. For many, it was the first time they had ventured into creating video as part of their marketing strategy. Video proved to be an effective way to reach customers and generate more leads and conversions. We see the adoption rate grow exponentially over the next few years.
Since 2016, there’s been a 25% growth in companies adopting video as a marketing strategy. (Source: DemandSage)
Speaking of acquisition rate, companies have been steadily increasing their video content strategies since 2016. This is due to the rapid expansion of digital media and increased customer demand for interactive multimedia experiences. The number of businesses leveraging video has grown 25% over this period, showing that it’s an effective way to reach customers and build trust.
Nearly 100% of current video marketers intend to persist with video in 2023. (Source: HubSpot)
The rise of video isn’t slowing down, as it’s been proven to be an effective way to engage and grow audiences. Almost all marketers are planning on continuing with video content, showing that it is here to stay. Companies need to ensure they’re taking full advantage of this powerful tool if they want to remain competitive in the market.
Over 95% of marketers are planning to either sustain or amplify their video marketing budget. (Source: HubSpot)
The budget for video marketing keeps getting bigger as well, with marketers putting more money into creating and promoting content. Companies need to make sure they are investing enough in their video production budgets if they want to keep up with the competition. So, it’s vital to prioritize video when creating a marketing budget. Visual content remains one of the most powerful forms for communicating with customers as it captures their attention and encourages them to take action.
Globally, individuals watch approximately 84 minutes of videos every single day. (Source: Dash)
Individuals worldwide are averaging 84 minutes of video viewing daily, illustrating the medium’s hold on global attention. This daily investment of time highlights video’s role as a primary source of information, entertainment and social interaction.
In 2023, online video is projected to make up 82.5% of all web traffic. (Source: Demand Sage)
Projected to constitute 82.5% of all web traffic in 2023, online video is set to maintain its status as the internet’s most significant content form. Its dominance indicates that businesses not investing in video may miss out on the bulk of internet engagement. We recommend implementing video into content strategies and campaigns to maximize reach.
Video Content and Social Media: Do They Go Well Together?
Video’s virality is apparent, from short clips to full-length features. It is a versatile and powerful medium, and platforms like YouTube, TikTok and Instagram are capitalizing on the trend.
While the relationship between video content and social media is a strong one, successful marketing campaigns maximize reach by taking advantage of both. Here are some numbers to help you understand the power of this mix.
Videos on social media platforms are shared 12 times more frequently than text and images combined. (Source: Social Pilot)
Social media has amplified the video reach, with content shared 12 times more than text and images. This virality factor makes video a potent tool for marketers aiming for widespread message dissemination.
Over 33% of all online activities revolve around video consumption. (Source: Social Pilot)
With a third of all online activity being video consumption, it’s clear that video is not just content but a fundamental online behavior. This suggests that video is likely the first interaction users have with any content online.
About 70% of Instagram consumers have swiped up Stories ads to gain access to a promoted product or website. (Source: Dash)
Instagram Stories ads are more than just a passing trend, with a substantial number of consumers engaging directly with promoted content, demonstrating the platform’s effectiveness in driving direct consumer action.
About 44% of GenZ users claim that TikTok aids them in discovering new things. (Source: Dash)
TikTok is emerging as a hub for discovery, particularly among Gen Z users, with nearly half using the platform as a gateway to new experiences and products, highlighting its role in the consumer discovery journey.
Approximately 38% of Facebook users have inquired about a brand’s product or service after watching their story. (Source: Dash)
Facebook stories are proving to be more than ephemeral content, with a significant percentage of users taking the next step to inquire about products or services, indicating the platform’s potential for sparking consumer interest.
Over 70% of consumers prefer learning about a product or service through video content. (Source: SocialPilot)
Video content is becoming the preferred educational tool for consumers looking to learn about products or services, with a vast majority favoring this medium over others, emphasizing the growing importance of video in the consumer education process.
After watching a story ad on Instagram, 50% of users have visited a website and made a purchase. (Source: Dash)
Instagram’s story ads are not just for scrolling past – half of the viewers are taking action, visiting websites and making purchases, highlighting the platform’s effectiveness in converting viewers into customers.
Over 65% of companies have utilized live video to communicate with important stakeholders during the COVID-19 pandemic. (Source: Demand Sage)
In times of significant events, like during the COVID-19 outbreak, two-thirds of companies are turning to live video as a communication channel with stakeholders, reflecting the medium’s effectiveness in delivering real-time, impactful messages.
About 60% of viewers prefer online videos over television. (Source: Social Pilot)
TV is now outpaced by online video in terms of viewership. It’s clear that people prefer to watch videos on the internet, which means marketers need to focus heavily on creating content and campaigns tailored for online audiences. But it’s not just any type of video that will do the trick. Videos should be engaging, informative and entertaining to ensure viewers take something away from them.
Over 90% of consumers wanted to see more online video content from brands in 2023. (Source: Oberlo)
Nine out of 10 consumers expect the brands they support to create more video content, pointing to video as a key expectation and a measure of a brand’s engagement with its audience. If you’re a brand with a large community or user base, producing video content should be a priority.
On average, internet users spend 6 hours and 48 minutes per week indulging in online video content. (Source: Oberlo)
Internet users dedicate nearly seven hours a week to online videos, equivalent to an entire workday, emphasizing video’s significant place in the weekly routine of the average person. This is a massive opportunity for brands to capture attention. Investing in a video content strategy can help increase brand awareness, build consumer trust and position your brand as an industry leader.
Source: Oberlo
Video streaming and downloads accounted for 82% of global internet traffic in 2022. (Source: Oberlo)
Video streaming is large, not just in terms of user base but also in terms of global internet traffic. This shows that people prefer to watch videos rather than read text or listen to audio, making video content a particularly attractive option for brands looking to expand their market or increase visibility.
How Effective Is Video Marketing?
Beyond just views and shares, video has a tangible impact on leads, sales and brand perception. Will using drones, photography and videos impact your bottom line? That’s a question this section will explore.
A significant 92% of marketers reported that video provides them with a positive video marketing ROI. (Source: HubSpot)
Video marketing is a fruitful venture, according to 92% of marketers who use it. That’s a huge deal since videos require intensive investments in production and distribution. When done right, videos can be incredibly effective.
Marketers utilizing video production and marketing achieve revenue growth 49% faster than those without. (Source: Social Pilot)
Marketers leveraging video production and marketing are experiencing a 49% faster revenue growth than non-video users. This indicates that video is not just an engagement tool but also a powerful revenue driver.
Video marketers obtain 66% more qualified leads annually. (Source: Oberlo)
You can’t discount the power of video marketing if you’re looking to capture more leads. Video marketers obtain 66% more qualified leads each year than non-video users, meaning they have better chances of converting those leads into customers. This is because video has proven to be an effective medium in forming better connections with potential customers and encourages them to take action.
About 87% of marketers believe that video directly and positively affects sales. (Source: HubSpot)
While “belief” is not the same as “proof,” it’s still important to note that 87% of marketers believe in the power of video marketing to have a direct and positive effect on sales. The confidence in video marketing as a tool is high, and your efforts will likely yield similar results.
Over 95% of marketers concur that videos have increased user comprehension of their product or service. (Source: HubSpot)
As we said earlier, video marketing is a great way to quickly and effectively explain what your product or service does and how it helps customers. By using video, you can provide a visual aid that tells your story in an engaging way while also boosting customer understanding of what you offer. This dramatically increases the chance of customers taking action, such as making a purchase.
Landing pages that feature explainer videos see an 86% increase in conversion. (Source: Dash)
Another piece of evidence substantiating the effectiveness of video marketing is that landing pages featuring explainer videos see an 86% increase in conversion. This could be due to customers having a better understanding of what your product or service does, leading them to take action more quickly and confidently.
Videos under 60 minutes have a retention rate of 62%. (Source: Dash)
If you need to produce high-performing, long-form video content, make sure to keep it under 60 minutes. Statistics show that videos with a runtime of less than 60 minutes have a retention rate of 62%, meaning more viewers are likely to stick around to watch the entirety of your video! This is great news for anyone with something important to say and wants their audience to stay engaged up until the very end.
Over 85% of marketers report that video has helped increase traffic to their website. (Source: Demand Sage)
87% of marketers have attributed the steady growth in traffic to their websites to the powerful impact of video content. It’s evident that incorporating engaging videos into marketing strategies has become an effective tool for attracting and retaining online visitors, ultimately driving business success.
Over 80% of marketers found that video marketing has increased the dwell time on their website. (Source: Demand Sage)
This number suggests that leveraging the power of videos on websites has proven to be an effective way to engage and captivate online audiences, ultimately leading to longer periods of interaction and potential conversions.
About 81% of marketers observed a direct increase in sales due to video marketing. (Source: Demand Sage)
Incorporating video marketing strategies into their campaigns has led to a direct increase in sales for 81% of marketers. This emphasizes the undeniable influence and effectiveness of engaging visual content in capturing the attention of target audiences, ultimately driving greater business success.
More than 92% of marketers have experienced increased brand awareness through video marketing. (Source: Demand Sage)
Video marketing strategies have demonstrated their effectiveness in capturing audiences’ attention, fostering engagement and boosting brand awareness. With an impressive 93% of marketers reporting significant results, video has become a go-to tool for driving increased visibility for many companies.
Nearly 50% of marketers have noted a reduction in support calls after using video. (Source: Demand Sage)
Almost half of the marketers are witnessing a shift in customer service dynamics due to video content, which seems to be reducing the volume of support calls, highlighting the medium’s role in delivering clear and compelling messaging.
94% of marketers say video has enhanced customer comprehension of their products or services. (Source: Demand Sage)
A massive 94% of marketers recognize video as a significant enhancer of customer product comprehension, reinforcing the idea that video is an essential educational medium in marketing.
28% of marketers believe that live video offers the best return on investment. (Source: Dash)
The investment in live video content is gaining confidence among marketers, with nearly a third recognizing its potent return on investment. This suggests a strategic pivot towards real-time engagement with audiences.
96% of individuals have viewed explainer videos to improve their understanding of products or services. (Source: Dash)
The impact of explainer videos on consumer understanding is undeniable. A significant majority rely on such content for clarity on products or services, indicating a shift in how people prefer to receive information.
Influencing Buyer Decisions With Video Marketing
Aside from being an entertainment medium, video also plays a huge role in a customer’s journey to making a purchase. Sure, it does not have the same immediacy as clicking on an online ad or visiting a store, but video is influential in swaying opinion and building consumer trust.
Don’t believe us? Here are some video marketing stats to consider:
Eight of 10 individuals have purchased software or an app after watching a brand’s video. (Source: Oberlo)
Influential brand videos extend beyond engagement – they serve as a decisive factor in the purchasing process for software and apps, with a staggering 80% of individuals being swayed after viewing.
64% of customers globally make purchases after viewing a brand’s social videos. (Source: Demand Sage)
Social videos are not just part of brand storytelling – they’re a critical driver of consumer behavior, with over half of global customers making purchases influenced by these visual narratives.
31% of people think live commerce videos helped them make more informed decisions. (Source: Dash)
Incorporating live commerce videos reshapes the shopping experience, as nearly a third of consumers feel more confident in their purchasing decisions after viewing such content, highlighting the power of live interaction.
79% of individuals have been persuaded to buy an app or software because of a video. (Source: HubSpot)
The persuasive power of video in marketing software or apps is evident, with 79% of individuals citing video as a key influence in their decision to buy, hinting at the compelling nature of visual demonstrations.
More than nine out of 10 people want to see more video content from brands in 2023. (Source: HubSpot)
Almost everyone wants video content, with an overwhelming majority of people eager to see more in 2023, pointing to video as the leading frontier in content marketing strategies.
70% of viewers have purchased after seeing a brand on YouTube. (Source: Dash)
YouTube’s role in consumer purchasing habits is substantial, with 70% of viewers inspired to purchase after engaging with a brand’s content, reinforcing the platform’s status as a powerful marketing channel.
68% of consumers prefer watching an explainer video over contacting customer support for queries. (Source: Dash)
When it comes to addressing customer queries, a significant majority prefer the autonomy of explainer videos over reaching out to support centers, suggesting a trend towards self-service in the customer experience.
85% of individuals are more inclined to buy a product after viewing an explainer video. (Source: Dash)
The pathway from viewing to purchasing is significantly shortened by explainer videos. In fact, a vast majority of individuals feel encouraged to purchase after rich visual engagements. This emphasizes the impact of video on buying decisions, particularly on reducing purchase hesitations.
69% of customers think that product demo videos assist them best when deciding on a purchase. (Source: Dash)
Product demo videos are becoming a pivotal part of the decision-making process for consumers. With nearly 70% valuing them as a critical resource when considering a purchase, this indicates a shift in how consumers conduct product research.
92% of users have taken action after viewing a TikTok advertisement. (Source: Dash)
The influence of TikTok ads extends beyond the platform, with a high percentage of users taking action after viewing, signaling the app’s growing impact on consumer behavior and decision-making.
62% of Facebook users have developed a heightened interest in a brand or product after seeing it in stories. (Source: Dash)
Facebook stories are more than fleeting content; they are a serious business tool, with a significant portion of users finding increased interest in brands and products after viewing, showcasing the platform’s potential for influence and engagement.
User-generated content (UGC) is 9.8 times more influential than influencer content when it comes to making a purchase decision. (Source: Dash)
User-generated content is not just making waves; it’s outpacing influencers in influencing purchase decisions by nearly tenfold, signaling a shift towards authenticity in marketing.
58% of consumers perceive user-generated content as more genuine than branded content. (Source: Dash)
Consumers are leaning towards the authenticity of user-generated content, with more than half finding it more trustworthy than branded narratives. This suggests a call for brands to foster and leverage organic customer voices.
79% of consumers say that user-generated content significantly impacts their purchasing decisions. (Source: Dash)
The decisive impact of user-generated content on purchasing is undeniable, with a substantial majority of consumers acknowledging its influence. These results point towards a user-centric approach in marketing strategies.
What Types of Video Content Yield Better Results?
When it comes to choosing the right video formats, you may find yourself wondering which ones are the most effective and why. These are some eye-opening statistics on video marketing that can assist you in making an informed decision.
Videos on LinkedIn earn an average of three times the engagement of text posts. (Source: Demand Sage)
The engagement potential of video content on LinkedIn is becoming increasingly evident, tripling that of text posts. This trend highlights a growing preference among professionals for more visually compelling and dynamic forms of content on the platform.
Webinars are the most prevalent type of business-related video content. (Source: SocialPilot)
Webinars are not just popular, they’re the leading type of video content in the business world. They serve as a primary medium for knowledge sharing and audience engagement, showcasing their integral role in business communication strategies.
54% of consumers want to see more video content from the brands or businesses they support. (Source: HubSpot)
A majority of consumers are voicing a clear preference for video content from brands they support. This signals a desire for engaging, visual storytelling that resonates with their expectations and enhances their connection to the brand.
96% of marketers believe video is an ‘important part’ of their marketing strategy. (Source: HubSpot)
For virtually all marketers, video is not just a component but a critical element of their marketing strategies, emphasizing its perceived value in creating compelling marketing campaigns.
53% of businesses have utilized live video in some way for their marketing efforts. (Source: Dash)
More than half of companies are now using live video, tapping into its immediacy and authenticity to create a sense of eventfulness and urgency that can dramatically boost audience engagement.
16% of viewers will watch a 60-minute video all the way through, indicating the potential of long-form content. (Source: Dash)
Despite the buzz around short-form content, there’s a significant audience for long-form videos. With a dedicated 16% of viewers watching for up to an hour, this statistic illustrates the potential for content that delves deeper into topics.
83% of marketers believe that short videos should be less than 60 seconds in length. (Source: Dash)
There’s a consensus among marketers on the effectiveness of brevity in video content, with the vast majority recommending that short videos should cap at 60 seconds. This indicates marketing professionals are striving for concise and potent messaging to capture audience attention quickly.
27% of viral video content originates on YouTube. (Source: Dash)
YouTube’s role as a viral video incubator remains strong, with more than a quarter of viral content emerging from the platform. This attests to its unrivaled capacity to amplify content and shape global trends.
75% of individuals watch short-form video content on their mobile devices. (Source: Dash)
The trend of consuming short-form video content on mobile devices is more than just a habit; it’s become the preferred method for 75% of individuals. This stat highlights the importance of optimizing video content for mobile viewing to meet viewers where they are.
93% of marketers aren’t utilizing user-generated content (UGC) in their video marketing strategies. (Source: Dash)
Despite the compelling evidence supporting the effectiveness of user-generated content, it’s noteworthy that the vast majority of marketers have yet to incorporate UGC into their video strategies. This suggests most marketers are potentially missing out on a critical element of authenticity and consumer trust.
39% of marketers have found the most organic growth on YouTube Shorts. (Source: Dash)
YouTube Shorts is emerging as a fertile ground for organic reach. A significant portion of marketers report the most natural audience growth on this platform, hinting at the burgeoning power of short, compelling stories in the video space.
Instagram video posts receive twice the engagement of other kinds of posts. (Source: Dash)
Instagram’s platform is proving to be a powerhouse for video engagement. With video posts consistently garnering twice the interaction of other content types, this clearly emphasizes the visual-centric culture of the platform’s user base.
167 million hours of TikTok video content is watched every minute. (Source: Dash)
TikTok has an astronomical viewership rate, with millions of videos consumed every minute. This underscores the platform’s seismic impact on entertainment and information dissemination, becoming an essential part of the digital ecosystem.
Videos have a retention rate of 54% on average, indicating the effectiveness of video content in retaining viewer attention. (Source: Dash)
Videos capture and maintain attention significantly, with a retention rate that speaks to the medium’s ability to engage viewers effectively. This suggests video is becoming a cornerstone in maintaining consumer interest.
58% of consumers find user-generated content more authentic than branded content. (Source: Dash)
The preference for the authenticity of user-generated content over branded content among consumers is becoming increasingly clear. This points to a larger trend of audiences seeking genuine connections and testimonials in their interactions with brands.
79% of consumers say user-generated content significantly influences their buying decisions. (Source: Dash)
The profound effect of user-generated content on consumer purchase decisions, acknowledged by a substantial majority, highlights UGC as a potent tool for influencing buyer behavior. It also underscores the value of integrating consumer voices into marketing narratives.
96% of video marketers believe that video has increased user understanding of their product or service. (Source: Wyzowl)
The near-unanimous agreement among video marketers on the medium’s impact in enhancing product or service understanding reflects its indispensable role in simplifying complex information and improving consumer knowledge.
70% of marketers who don’t currently use video plan to start in 2023. (Source: Wyzowl)
The transition to video marketing is on the horizon for a substantial majority of marketers who have yet to adopt the medium. This indicates a wide-scale acknowledgment of the impending necessity to engage audiences through video in the coming year.
Since 2018, the weekly amount of online video watched per person has nearly doubled. (Source: HubSpot)
The near doubling of the number of online videos watched weekly since 2018 is not just a statistical increase – it represents a paradigm shift in content consumption habits, with video becoming an ever-more integral part of daily life.
YouTube is utilized by 90% of video marketers, making it the most widely used platform for video marketing. (Source: HubSpot)
YouTube’s preeminence as the go-to platform for video marketing is reinforced by its extensive use by 90% of video marketers, affirming its unrivaled reach and effectiveness as a marketing tool.
89% of people who watch explainers videos were swayed to make a purchase. (Source: HubSpot)
The compelling nature of explainer videos is clear, with a vast majority of viewers finding themselves persuaded to purchase after watching. This clearly showcases the format’s power not only to inform but also to convert viewers into buyers.
Get Your Video Marketing Numbers From Thrive
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These video marketing statistics allow you to understand your audience better and make informed decisions about where to allocate time and resources. Use these numbers to guide your choices and develop a successful video marketing strategy.
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