In any profession, and especially in creative industries, the more you do, the more you know. Over the years we’ve spent working in the web design industry, we’ve learned a little bit about what it takes to build a superior website. Our experience has taught us that the best web design not only catches the eye but also positions the site above its competition. That experience has also taught us a few key ingredients to the kind of great web design that will get you that great site.
1. Aesthetic appeal
A potential customer’s first visit to your website is like meeting someone for the first time; you only get one chance to make a great first impression. Sure, they may come around again by accident but wouldn’t it be better to hook them the first chance you get? You know you have the best product, but you have to get them to stick around long enough so that they’ll know it too! People make immediate decisions about the credibility of your company, your brand or your products when they see your website.
2. User friendly layout
If your site can’t be easily navigated, and your valuable content can’t be easily found, then your users will go elsewhere. While hooking them with great visuals is important, it’s also important that your web design is focused on making sure your users don’t get frustrated with complicated subpages and content that can’t be found. We work hard to plan and build sites that are intuitive, simple and easy to navigate. We want our users to feel like everything is right where they expect it to be. Once they decide your site looks nice, you don’t want to send them running because the experience is complicated and confusing.
3. Great content
Investing in a beautiful site and neglecting the content is like buying a car without an engine. A superior website has clear, compelling and concise content with clear calls to action. But even that’s not enough. Good content that isn’t written with solid Search Engine Optimization principles in mind may be engaging, but it might not rank well, meaning your beautiful, well thought out site is nearly invisible. We work with our clients to make sure that the content on their site is search engine optimized and created with the client’s business objectives in mind. We make sure to write content is as good as your product, and that your customers and potential customers know it.
4. Compelling calls to action
Early on in the planning process we will determine what calls to action (CTA) to implement on your site. It could be to submit a lead form, make a phone call or purchase a product. We then keep that goal in mind for the entire process from design to coding to content writing, with the goal of creating a site that efficiently turns visitors into customers. We want your website to be the primary tool for growth in your company.
5. An increase in web traffic
It may take time, but with good web design, search engine optimization, a bit of work, and some patience, traffic to your site will grow. We want to see your website rise to the next level. To do that we need lots of quality traffic. We will work with you from our home in Arlington, TX to establish a strong internet presence from anywhere in the world with an ongoing internet marketing plan that includes search engine optimization, social media marketing, email marketing and more.
These steps are critical to the performance of your website. By ignoring them, you’re deciding not to give your company the best chance of success. A great website needs to be accompanied by a great product to do well. But a great product without a great website doesn’t stand much of a chance. You have the product, now give it the chance to succeed.
