Professional SEO is one of the most important aspects of running a successful website. After all, all your hard work on a site is meaningless if no one sees the result. With search engines cracking down on tactics that might have worked a long time ago, it has become more important than ever to turn over your SEO responsibilities to someone who is constantly in-tuned to search engine updates. This article covers some of the reasons why hiring a professional SEO can stop you from sabotaging your website’s search engine rankings.
Professional SEO Keeps You From Black Hat Tactics
Black hat tactics are SEO methods that search engines view as cheating to trick a search engine into making a web page is more relevant than it is. Tactics like keyword stuffing a page might seem like a viable method to get good search engine results, but search engines can tell when someone is using this tactic. If your page is deemed to be playing dirty, then it could be penalized as a result. An SEO professional can steer you away from making these mistakes by using tried-and-true tactics that will get your page featured prominently on search engines.
Professional SEO Grows Proper Links
Link building is the process by which other websites, that a search engine holds in high esteem, link to your website. You can also grow your links by having relevant internal links on your site. One blog post that links to another relevant post is an example of good linking behavior. Your “link juice” gets drained when there is too much linking or when similar domains compete with each other instead of building up your main site. A professional SEO knows how to grow links without draining your “link juice”. This process requires an experienced insight that could backfire when tried by unguided hands.
Professional SEO Can Make Your Marketing Efforts Measurable
Google Analytics and WebTrends are two tools professional SEOs use to measure leads and traffic. Without the right filters though, these web analytic services can get complicated when trying to find metrics that show the effectiveness of online marketing. Professional SEOs have the experience necessary to pinpoint exactly where a potential customer is having trouble converting to a paying customer without needing to ask a site visitor. Proper SEO metric measuring is important for marketing because it shows how to make your website better and if your site is making a profit.
Professional SEO Is Cost Effective
Professional SEO services are often set at a fixed price, meaning the services will cost the same even as the profit trends up. Remember to treat SEO as an investment instead of a cost. Pricing SEO services can be difficult because there are no universal standards for pricing, and price can vary depending on quality or time. Hiring an SEO professional or agency is almost always more cost-effective than hiring an employee who will need training and benefits. That employee could also quit on you one day, leaving your marketing strategy to the mercy of your competition.
Professional SEO Makes You Stand Out From the Competition
Guess who’s website gets higher rankings when your competition uses poorly designed websites and outdated SEO tactics? That’s right, your website can push past competition quite easily depending on the keywords your SEO company is targeting. A professional can make your website stand out from the crowd by using all the right tactics to get rankings from search engines. But if you’re doing SEO with the same knowledge and tactics as your outdated competition, you are only giving away your top spot on a search engine to a competitor.
A professional SEO agency can put you ahead of your competitors and maintain a fixed cost for you to gain a growing profit. Contact us or call (817) 642-9686 to learn more about what it means to have a professional SEO agency on your team.
