With the recent Google Page Experience update, it has become even more important to elevate your website’s user experience (UX). In doing so, you ensure that your website aligns with Google’s guidelines and remains capable of ranking on search engine results pages (SERPs). But more than ranking ability, paying attention to your website’s UX remains critical if you want to keep your bounce rate low and conversion rates high.
Optimize your domain while remaining Google Page Experience-compliant by leveraging UX writing and design with the help of our UX statistics 2021 guide. Use the following user experience statistics to elevate your domain and improve your conversion rate.
Why Is UX Important?
User experience is the all-encompassing term that describes the user’s overall experience while interacting with your website. Even before the Google Page Experience update, people were asking the question: Why is UX Important? The answer to that is simple – each interaction within your website contributes to a user’s overall experience, which affects their decision to convert.
By leveraging UX writing and UX design, you can effectively create positive experiences for your users, enhancing their perception of you and your products and encouraging them to take a step closer to being loyal customers. And in today’s post-Google Page Experience world, paying attention to website user experience means you can enjoy the benefits of good UX marketing and avoid any Google penalties.
General User Experience Statistics
It only takes a few seconds for people to form a first impression – and you don’t need a UX expert to tell you that impressions matter. Whether that impression comes out positive or negative will affect how they interact with your website. Take a look at the following UX stats 2021 to learn more about UX and design.
• U.S. households had more than ten connected devices in 2020 (Statista, 2021).
According to UX stats 2021, the average American has access to more than two computers and more than two mobile phones within their households. That means your target customers can – and do – use various devices with diverse screen sizes to access your website.
• Seventy-five percent of website visitors judge a site’s credibility based on its aesthetics (Consumer Web Watch, 2002).
This UX design statistic may be two decades old, but it’s still worth its weight in gold as it shows the importance of making a good first impression. A more recent study showed that it takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website. Of course, whether that opinion is negative or positive depends on the quality of your design.
• Around 420 million people now use ad blockers because of poor website user experience with ads (Userbrain, 2019).
UX stats 2021 show that ad publishers recorded revenue losses of up to $35 billion in 2020 thanks to the proliferation of ad blockers on the market. Many users who use ad-block software cite intrusive and irrelevant ads as their main reason. A white paper released by the Interactive Advertising Bureau (IAB) revealed that 54 percent of users saw ad clutter as the biggest obstacle to a good user experience.
Benefits of Good UX Statistics 2021
Any good UX design agency worth its salt will tell you that the benefits of user-centered design extend beyond the website. A survey by PwC found that people are willing to pay as high as 18 percent more for items simply because they received a great customer experience. The more expensive the item, the more they are willing to pay, given that you offer an excellent experience.
• Improving a website’s load time by as little as 0.1 seconds can increase conversions by as much as 8 percent for retail sites and 10 percent for travel sites (Deloitte, 2020).
In 2020, Google commissioned a study with Deloitte to examine the correlation between mobile site speeds and mobile user behavior. They found that a 0.1-second improvement on site speed increased customer engagement, pageviews, customer spending and overall lead generation.
Effects of Bad UX Statistics
Many problems can cause bad UX. For example, many domains fail to execute their design strategy properly, while others may attempt to do too much. These problems have consequences that can negatively impact your bottom line. Here are some statistics that show how bad UX can affect your business.
• After experiencing bad UX, 88 percent of users are less likely to return to that website (Toptal, 2018).
UX stats reveal that bad UX can come from bad design, clunky visuals, slow performance and aggressive marketing tactics. Any of these reasons can be a source of frustration for your target audience, which also explains why they never want to return to a website after such experiences.
• Thirteen percent of users will share their bad experiences with 15 or more people (Kolsky, 2015).
Not only are they less likely to return after a bad experience, but they are also more likely to spread the word about the experience. Conversely, 72 percent of people will tell six or more of their connections about a pleasant experience they had with your website.
• Thirty-two percent of customers say they would leave even a favorite brand after just one bad experience (PwC, 2018).
Not even our favorite brands are safe from the effects of bad UX. UX statistics 2021 show that just one bad experience with a brand is enough for 32 percent of customers to leave a brand.
Mobile User Experience Statistics
UX agency reports indicate that there are over 4.32 billion mobile internet users around the world. Failing to account for these users could mean you end up alienating them, which could have severe consequences for your business. Learn more about mobile users from the following statistics.
• Forty-five percent of users expect content to display correctly across different devices (Adobe, 2018).
If the content they see on a website isn’t optimized for mobile users, UX stats say they are five times more likely to abandon any task they’re doing on the site. Listen to UX expert advice and start optimizing your content for mobile users.
• Users leave a mobile website if it fails to load within three seconds (Google, 2016).
Additional UX stats show that 50 percent of mobile users expect your site to load in just two seconds. With attention spans as low as they are today, not optimizing your website’s load speed can drastically increase bounce rates.
• Users are 62 percent less likely to purchase from a brand because of negative user experience (Google, 2017).
People only do business with brands they are comfortable with. That’s why the experience you offer to your customers matters. Give them a negative experience and they’ll be less likely to return to your website. Offer them a positive experience and they will want to do business with you again.
User experience goes beyond what your website looks like. It encompasses the entire customer journey, from discovery to repurchase. The main goal for improving the UX of your website shouldn’t be to avoid penalties as a result of an algorithm update. Instead, your main goal should be to create a positive experience throughout the entire customer journey.
With so many businesses today offering similar products and services, positive experiences essentially become the main differentiating factor for each brand – and their key to success. In this blog, we shared UX statistics that can help you elevate your website’s UX and enable you to design a positive experience for your customers.
Do you want to improve your website’s UX, but you’re not sure where to begin? Our UX agency can help. At Thrive, we offer UX design agency services to streamline the customer journey and elevate your customers’ interactions, ensuring smooth experiences from start to finish. Leverage the power of these statistics with the help of our UX agency. Get started on your UX journey today by giving us a call at 866-908-4748 or by contacting us here.