By now, most small business owners know that having a website is essential for remaining competitive. However, many don’t know exactly how to improve their websites and reach out to new customers. High-quality, custom marketing content is the cornerstone to getting the most return on investment for small businesses. Here’s why:
Custom Content Turns Visitors into Customers
Let’s face it. In this day and age, people judge a business by its website and social media platforms. These tools are a 24/7 storefront for your company, so investing in clear, communicative content is critical to turning your visitors into customers. Customized, engaging, concise content helps visitors understand why they should choose your business over your competition. It allows them to learn about your brand and find the information they’re looking for quickly. It also persuades them to take action. Visitors who don’t contact your business right away might bookmark specific pages and contact you at a later date, or simply share a relevant blog with their family, friends or customers. You never know the reach you’ll have. Because you want visitors to go to your site, look around and come back again, it is critical to refresh your content on a consistent basis.
Custom Content Boosts Search Engine Traffic
Google and other major search engines direct customers to your site, and having high-quality text increases the odds of potential clients finding your site. Modern search algorithms are great at determining the quality of pages they index, and material created by a professional copywriter is much more likely to show up in search engines than incomplete content or content written by your employees. Furthermore, where your pages show up in the search engines is critical, and text that’s written well is more likely to rank higher and draw more clicks.
Custom Content Maximizes Search Engine Optimization (SEO)
Ranking algorithms give sites credit for having high-quality text, and having a sufficient volume of material can help as well. SEO requires an upfront investment for material, but the clicks it generates are free. Furthermore, proper SEO work is durable, and it ensures your site will rank well for years to come.
Custom Content is More Than Words
Yes, the copy on websites, blogs and social media plays a central role in marketing strategies, but it isn’t the only content element that matters. Custom web design is vital to communicating your image, as are engaging videos, infographics, case studies and email marketing campaigns. Again, quality matters, so make sure you hire creative professionals to produce content that really engages and persuades customers to act.
Customize Your Content With Thrive Internet Marketing
Let us take your business to the next level with custom content, SEO, social media and web design. Our experienced digital marketing team will partner with you to target the right customers. Visit thriveagency.com to find out how we can help your business attract more customers and gain revenue.