Millions of Texans surf the web every day which leaves a lot of data for Dallas web marketing companies to track. One can spend hours graphing, analyzing, and digging through website analytics but many business owners simply want to know which metrics affects their bottom line. These six web marketing metrics will maximize the results of your message, resonating with consumers in a way that turns leads into loyal brand followers.
Time On Site: Web Marketing’s Center Piece
Half of all website visitors linger on any given website for only 15 seconds before moving on according to Time Magazine. This is why the time on site, or the amount of time your visitors spend on your site, tends to be the centerpiece of web marketing metrics. Time on site allows you to determine how long the average visitor remains on your site and which pages hold their attention the longest. The amount of time visitors spend on certain pages lets you prune your website, keeping only the most engrossing and engaging content that will keep visitors clicking for more.
The Visitors Metrics: The Door Greeter and Secret Shopper
The unique visitors metric is like your door greeter and your returning visitors metric is a lot like your own secret shopper. While the unique visitors metric tells you how many potential customers came into your business today, returning visitors tells you if your visitors are enjoying your site enough to come back for more! Content geared towards returning visitors, like a calendar of local events or a frequently updated blog, is as essential to increasing revenue.
Bounce Rate: A Website’s Mirror
If the returning visitors metric can tell you how many potential customers think your site is awesome, your bounce rate can tell you how many potential customers think your site is not so cool. Bounce rates are the average times a visitor lands on your page and “backs” out without engaging your site. High bounce rates can indicate that visitors found the information they needed on your site and left because they had no other need to stay on. Or the visitors could think your site was just too ugly. The good news is this metric can usually be tracked on a page by page basis so you can filter out which web pages need work.
Keyword Ranking: Your Web Visibility
Anyone can rank for a keyword typed into a search engine. Ranking for the right keyword that your local customer searches for can be the most lucrative and most satisfying metric to track. (You would have thought we had won the lottery when our customers hit the first page of Google!) Keyword ranking is the key metric for web visibility in SEO. The higher the ranking your site has for a keyword, the less work your customer needs to do to find your business.
Landing Page Views: The Moment of Truth
Getting all this traffic to your site is useless, unless it creates business transactions or leads. A landing page is a page on a website where a visitor can pay or give contact information for your business to reach out. By monitoring your landing page views, you can determine if the page that visitors must see to become a customer is doing its job. Low landing page views could indicate that more call-to-action links to your landing pages are needed from highly viewed pages.
External Referral Sources: SEO’s Brownie Points
Organic is no longer just a trend in health but also a powerful concept for web marketers to keep in mind. Search engines are savvy enough to tell the difference between organic inbound links and spam links. When other reputable sources around the web link to your content your website builds trust and authority. This trust and authority assists in improving the overall online visibility for your website.
These are the six crucial web marketing metrics that every business owner should know to get ahead of the competition. From engaging with customers to monitoring campaign efficiency, these metrics allow you to grow your online presence and expand into the virtual market.
Contact us online or call 817-642-9686 to ask us about other web metrics that will fuel more revenue for your business!
