For any first-time blogger or website owner, using search engine optimization (SEO) keywords is crucial in creating a successful website that will receive hits. Without fluffing an article, proper seo keywords set up in each blog allows a website to become ranked much higher and quicker than without. If no keywords are used at all, not much traffic should be expected unless you have already acquired a customer or fan base.
If you don’t already have a large following, then continue reading to understand the importance of SEO keywords and house to use them. Before we go on, there are two terms that you should be familiar with when diving further into search engine optimization keywords:
Short-tail keywords – These are keywords that are between one and three words. For example, a travel business might have a short-tail keyword like, “cheap travel planning” or “cheap traveling.”
Long-tail keywords – Self-explanatory, long-tail keywords are more than three words and are almost a phrase. Let’s use traveling again as an example for our long-tail keyword. An example of this would be, “How to find a cheap travel agent.”
Common Beginner Mistakes
It’s no surprise that beginners may be lacking in knowledge when it comes to inserting keywords. For those that are less than experienced it’s common to see the following mistakes, which are not beneficial in creating website traffic:
Using the most popular keywords. This is unwise because there is far too much competition to rank high in search engine results for these words. There are likely too many results for other content that is superior or higher ranked than your website will be, especially if you are just getting started. Trying to fight the multitudes for a high ranking with these keywords will not benefit the user.
Not expanding the keyword list. Using the same keywords over and over again will not drive additional traffic from those searching those keywords; they will only be buried further into a search engine. Conversely, using a wide variety of keywords can pull in a plethora of searchers from all parts of the web.
Only researching once for SEO keywords. A list of keywords should be never-ending to help keep you ahead of the game as a blogger or website owner. By continually researching and coming up with keywords, you can put yourself one step ahead of the competition. Remember, search engine users who are looking for specific services or information will more easily find your website if there is a keyword directing them.
Tips On How To Incorporate The Keywords
Incorporation of the keyword can be the most difficult for most, but there are essential places to insert the keyword in order for Google and other search engines to rank the content higher on their results pages. Here’s where keywords should be implemented:
• In the title of the page or blog post
• In the URL
• Different variations of the keyword throughout the content copy
• In the meta description and the meta tags of the page
• In the alt text of any images inserted on the page
• In any type of anchor text
By placing your keywords in strategic locations, those searching through different portals will be able to come across your content more easily. For example, inserting the short tail keyword “cheap traveling” for your image alt text can attract those searching “cheap traveling” in the photo section of Google.
SEO Keywords: To Sum It Up
Once a business unlocks the potential of a keyword, its traffic and conversions can rise substantially. We recommend using keyword research, different variations of SEO keywords, along with a variety of them in order to attract the largest audience to each piece of content you post. Without keywords, your page may fall on blind eyes.
When done correctly SEO can be a time-consuming task. If you find yourself short on hours to implement this vital step in your online content distribution process, Thrive Internet Marketing Agency is happy to help with a wide range of digital marketing services, including search engine optimization!