The Google Ads callout extensions make it possible to integrate additional text with your existing PPC search ads.
This makes it easy to provide potential customers with detailed information about your business, products, and services. These extensions show up at the top and bottom of all Google search results to provide a powerful context.
When you use this extension, you can edit the text in your description and see firsthand how your callout ads perform using the ad extensions tab.
Callouts & Sitelink Extensions: Whats the difference?
Before we jump into callout extensions, it’s important to know the major distinction between callout extensions and sitelinks extensions. While both callouts and sitelinks highlight specific differentiators and areas of interest in your search ads, sitelinks extensions allow for more descriptive text and link to pages of your website. Sitelinks expand the size of your ad and allow internet users to visit a variety of landing pages.
These can, however, be used together in the same ads. Use callout extensions to quickly highlight features and support the main ad text, and use sitelink extensions to dive into more products and services.
How To Add Google Ads Callout Extensions
Callout extensions are so easy to use and very well integrated into the overall Google Ads experience. Once you are in your Google Ads dashboard, simply go to the ad extensions tab and select the callout extension.
Select the blue “plus extension button” and select the option to create a new callout. A popup will appear with an empty field for your callout text. It is best to keep your callout text as simple as possible to hold user attention.
The most effective callout text fields include shipping information, customer service hours and a one- or two-word summary of extra features. You are limited to 25 characters for your callout, so it is important to make every word count. You can also create a schedule to show your callout ad at certain times and even choose whether you want mobile users to see your callout ad.
Once you have saved your callout, you will need to create a minimum of two callout ads per account or ad group for it to be seen by customers. While the minimum amount is low, it is ideal to create as many callouts as possible to display alongside your ad. The more callouts you have, the more variation Google can display to your target audience.
The order and length of your callouts determine how many of them will appear and whether an individual callout will display with your ad.
What To Say In Your Callouts
When it comes to callouts, it is best to keep things short and simple. A maximum limit of 15 characters is recommended, although the actual limit is 25. Shorter callouts have a better chance of being shown, so a callout such as “24/7 customer service” is superior to “our customer service reps are available 24/7.”
You should also be highly specific when creating callout text. Specific measurements and figures are preferable to general terms such as “big monitors” and “clear display.”
Adding Promotions in Callout Extensions
As an example of the callouts extension in action, say that you own a retail store and that your Google ads already feature a link to your online store. If you choose to run a holiday promotion you would like potential shoppers to know about; you can include a brief blurb about the sale underneath your ad link.
When you add a callout, search engine users can immediately see the crucial information you have provided.
Popular types of information include sale dates, short promotional codes, a brief list of the products/services you provide, your customer service availability and any other information that would encourage customers to visit your store.
The greatest benefit of the callout extension is that it allows you to show valuable information underneath your ad. The callout extension is ideal for enhancing your ads by listing important offers and features without distracting from your advertisement.
Callouts are too easy not to use if you’ve already decided to invest in a PPC campaign.
If you are ready to get started by optimizing your Google Ads campaigns with the new callouts extension but are unsure of where to begin, our certified Google Ads consultants can help.
Call (866) 908-4748 or click here fill out our convenient online contact form for your free consultation!
