Are you in need of more employees as you expand your business? Simply posting on job sites and social media platforms won’t cut it. You need to show jobs on Google.
Millions of people across the globe are looking for employment opportunities. In fact, the United Nations projected that the global labor market would need to create over 743 million jobs in the next 10 years to accommodate the workforce demand. With the growing population of job seekers globally, positioning your business in front of the vast labor market online is essential.
Google allows you to capture the attention of both passive and active job seekers. Every day, Google handles approximately 40,000 search queries per second. This means thousands of people could be searching for work opportunities by the minute.
To reach your target labor market, boosting the visibility of jobs on Google search results is imperative. In this post, we discuss everything you need to know about getting your job listings to show on Google.
Read on to learn more about:
• What is Google for Jobs
• How does Google for Jobs work
• Why you need to show jobs on Google
• How to show jobs on Google search results
• Why your job postings are not showing on Google
• How to optimize your job listings for Google search
Optimizing your jobs schema for search engines is easy. Use this guide to rev up your job posting and attract the right candidates.
What You Need to Know about Google for Jobs
Google for Jobs is an enhanced search tool. It was launched to help job seekers search for opportunities across almost all the major online job boards and listings on company websites. Whether you’re targeting office-based digital marketing managers or remote content specialists, Google for Jobs can help streamline your hiring process.
The search engine giant’s artificial intelligence (AI) and machine learning capabilities allow smarter job search and recommendations within job matching sites, career pages and job boards. With this innovation, many people across the world can now easily find job postings that match their needs.
Google for Jobs provides specific search results alongside useful company information, such as online reviews and ratings and job descriptions. The platform even allows job seekers to sign in and view the distance and travel duration from their location to the business center. As of the moment, Google continues to roll out additional filters and information to help ease the online users’ search experience.
How does Google for Jobs Work
Google for Jobs scrapes and highlights job postings that are already advertised on third-party websites and direct career portals. Google for Jobs’ search mechanism allows it to retrieve jobs across multiple sites and list them on top of relevant search results.
For example, try searching for “digital marketing specialist jobs” on Google. Job listings from various recruitment sites will show up on top of search results. It includes details, such as the business name and location, employment type (i.e., full-time, part-time, etc.) and job post publishing date. Click on the bottom of the box to see more jobs that match your search terms.
Once you open the list, a detailed description of each job posting will show up. These include company overview, job description, salary information, online review on career-related sites, link to the company site, related job opportunities and a business map, among other information. Google for Jobs also allows online users to directly click on the link to third-party job boards to continue their application process.
Online visitors also have the option to save or share the job posting. Interested applicants may activate email notifications for related work opportunities that might interest them.
Seeing the potential and significant advantages of Google for Jobs, big tech companies, such as Facebook, Glassdoor, LinkedIn and Monster, have now partnered with Google. These companies aim to help candidates find the career opportunities they deserve. In addition, this is an effort to help business owners get their job openings in front of a broader audience of active job seekers.
Can I post jobs directly on Google?
No. Google for Jobs scrapes and displays existing job listings from career pages and job boards. As such, all you need to do is publish and optimize your job posts on your career portal and third-party recruitment sites.
You must also remember that Google might penalize you if you do not update your job postings regularly. This means you must close job listings as soon as they are occupied. In this way, Google helps protect online users from spam.
Why You Need to Show Jobs on Google
Promoting your jobs on Google search results makes it easier for online users to explore career opportunities in your company. More importantly, showing jobs on Google helps boost the online visibility of your job postings and generate higher site traffic.
Recently, Indeed announced that it would no longer crawl job boards of placement firms, headhunters, staffing firms and recruitment agencies for free. Indeed is one of the biggest search platforms for worldwide job listings. Since it has made the switch to paid listing service for recruitment firms, numerous companies around the world were affected.
The good news is Google for Jobs aggregates listings from third-party job sites and displays them on relevant search queries for free. Listed below are some of the advantages of using Google for Jobs for your business:
• Increase your company’s search visibility on Google
• Establish your business’ online credibility
• Boost your brand awareness
• Connect with highly-interested applicants
• Increase your job postings’ Google ranking
• Track applicants more efficiently
• Post job listings to additional sites
• Continue to rank on top organic search positions
• Evaluate the effectiveness of your job postings
Google for Jobs also helps ease the job hunting process for online users. It allows people to filter results based on various criteria, such as job title or location. Overall, Google for Jobs helps online users:
• Find more relevant job listings that fit their needs and demands
• Narrow down their search criteria
• Save job search time
• Examine the position and the company
• Explore other opportunities on various organizations
• Assess the credibility of the company through online reviews and job specifications
On top of promoting better user experience, Google for Jobs also helps businesses connect with more qualified candidates for their job postings.
How to Show Jobs on Google Search Results
There are two ways to show jobs on Google. You may use third-party job sites or integrate directly with Google.
Most third-party job posting sites allow employers to post career opportunities for free and reach a vast audience scope. Promoting your listings on job boards that are integrated with Google makes your job postings eligible to show up on Google for Jobs. These third-party job sites include Facebook, Glassdoor, Jibe, ZipRecruiter and Jora, among others.
On the other hand, you may also opt to integrate directly with Google. Simply follow these steps:
1. Create a website. Google won’t be able to crawl your job posts if you don’t have a website.
2. Ensure your site is crawlable and indexable.
3. Publish your job postings on your career portal.
4. Add job listing structured data to your career page. Doing so allows Google to crawl and index the essential information.
5. Utilize sitemaps to quickly inform Google when you’ve added, updated or removed job posts.
6. Track the impressions and results of your job postings on Google Search Console.
Why Your Job Postings are Not Showing on Google
Now, even after following the steps mentioned above, there are instances where your job posting may not show on Google search results. Fret not.
Google search features depend on various factors, including the location and device type. Google also assesses whether job postings are relevant to search results and would provide the best search experience for the user.
Here are some reasons your job listings are not showing on Google search:
• Google hasn’t crawled your site since you’ve made changes on your career portal
• Your jobs schema markup is missing the required details, such as URL, descriptions, working hours, etc.
• The images you used do not meet Google’s requirements
• Your content is not crawlable and indexable
• You are targeting the wrong keywords
• You are not following Google’s structured data guidelines
Optimizing Job Listings for Google Search
To effectively show jobs on Google, you must optimize your jobs schema for search engines. Doing so boosts your local search visibility and improves your overall ranking for your job listings.
Here are some tips to get your jobs listed on Google search results:
• Understand the importance of jobs schema — this is a code language that provides Google with context about your job postings
• For new job posts, make sure to submit the new or updated URL to Google Search Console — doing so ensures it is fetched, crawled and indexed by Google bots
• Ensure your structured data markup reflects up-to-date content of your career portal
• Validate your newly created structured markup using the Google Structured Data Testing Tool
• Add jobs schema to your job description pages
• Submit your sitemap and resubmit for indexing
• Write clear, comprehensive job titles that online users are familiar with and are likely to search for
• Ensure your job postings contain the necessary details, including business overview, job description and other helpful information
• Boost transparency in your content — talk about salary, working hours and other information that your competition doesn’t talk about
• Target relevant keywords on your content
• Avoid industry jargons, buzzwords or inaccurate job titles
• Write bulleted lists to make the content scannable
• Describe the job requirements, such as skills, responsibilities and qualifications, accurately
• Utilize high-quality images and videos to entice readers and allow them to get a better grasp of your company culture
• Do not cover inappropriate subjects on your content, such as hate speech or sexual violence
• Utilize neutral, unbiased language
• Make the job postings public and accessible to all online users
• Boost your online reputation management strategy
• Utilize authentic online reviews
• Ensure your job listings are consistent across third-party job boards and your career portal — this allows Google to aggregate data all into one Google for Jobs listing
• Standardize your logo
To boost the appearance of jobs on Google search results, you may also provide optional data requirements. These include:
⇾ Job number from your applicant tracking system (ATS)
⇾ Job post publishing date
⇾ Expiration date of the job, if applicable
⇾ Employment type (i.e., full-time, part-time, internship, etc.)
⇾ Base salary information, including currency type, salary range and pay period, among others
Maximize the use of the following tools to monitor the impression, clicks and indexation issues of your job postings:
• Google Search Console — to determine indexation issues, warnings and validated pages and optimize your jobs schema
• Google Analytics — to monitor the traffic and performance of your job listings
• Google Data Studio — to create customizable dashboards for easier data reporting and collaboration
Aside from optimizing your job listings for Google Search, you must also take a proactive approach when it comes to your SEO efforts. Integrate your pay-per-click (PPC) marketing strategy with SEO. With the introduction of Google for Jobs, organic search results are getting pushed further down on the first page. Paid search is one way to boost your job postings and stay above the fold.
More importantly, don’t forget about other search engines, such as Yahoo and Bing. Continue your optimization efforts while leveraging Google features and platforms to your advantage.
Reach More Qualified Candidates on Google with the Help of Thrive!
Optimize your job listings for better visibility and ranking on Google search results. At Thrive Internet Marketing Agency, we are committed to helping you acquire more qualified candidates. We follow Google’s best practices and guidelines at all times. In this way, we help you reach out to your target market and boost your rankings across search engines.
Schedule a consultation with us today to find out how we can help optimize your brand’s search visibility.