SEO Buyers' Guide: Learn Why This is the Best Way to Grow Your Business Read More...

  • Home
  • Services
    • Digital Marketing
      • Search Engine Optimization (SEO)
      • Local SEO
      • Technical SEO
      • Digital Marketing Strategy
      • Pay Per Click (PPC) Marketing
      • Link Building Services
      • HARO Link Building
      • Google Analytics Service
      • Conversion Rate Optimization Services
      • White Label Services
      • Franchise SEO
      • Search Engine Marketing (SEM)
    • Web Design
      • Custom Website Design
      • WordPress Website Design
      • eCommerce Web Design
      • ADA Compliance Services
      • Video Production
      • Video Testimonial Services
      • Product Photography Services
      • Drone Video and Photography Services
      • Email Marketing Services
      • SMS Marketing Services
      • Website Hosting
      • SEO Content Writing Services
    • Social Media Marketing
      • Social Media Management
      • Social Media Advertising
      • Social Media Brand Management
      • Reputation Management
        • Reputation Management Software
        • Online Reputation Repair
        • Franchise Reputation Management
        • Social Media Reputation Management
    • eCommerce Marketing
      • eCommerce Optimization
      • eCommerce SEO
      • eCommerce PPC
      • Shopify Web Design
      • Shopify SEO
      • Walmart Marketplace
      • Target Plus Marketplace
      • Amazon Marketing
        • Amazon SEO
        • Amazon Advertising/PPC
        • Amazon Storefront & Branding
        • Amazon Seller Consulting
        • Amazon Posts Management
        • Amazon DSP Advertising Management
  • Work
    • Case Studies
    • Web Designs
    • Logo Designs
    • Video
  • About
    • Who We Are
    • Why Choose Us?
    • Awards & Recognition
    • Thrive Gives Back
    • SEO Code of Ethics
    • Client Testimonials
    • Industries We Serve
    • Media & Press Information
    • Thrive Camp Awards
  • Learn
    • Blog
    • Thrive Growth Formula
    • Franchise Marketing Guide
    • SEO Buyers’ Guide
    • Google Page Experience Guide
  • Careers
  • Contact
866-908-4748

GET PROPOSAL

social media marketing
The State of Social Media in 2018: What You Need to Know

Feb 19, 2018 by Joli Skow | Leave a Comment

JOIN OVER 3,000

Subscribers who get fresh content to help their business weekly.

  • This field is for validation purposes and should be left unchanged.

Search

Categories

At the beginning of 2018, social media scheduling app Buffer teamed up with Social Media Week to poll 1,700 marketers about how they approach social media. There are definitely some interesting pieces of data that turned up! Here are a couple things we thought you might be interested in.

1. Investing in Ads = More Social Effectiveness

When polled about the effectiveness of their social media campaigns, respondents were twice as likely to say that their campaigns were “very effective” if they invested in advertising.

social media marketing

To refute this, businesses that don’t invest in ads were also twice as likely to rate their social media marketing campaigns as “uncertain” or “very ineffective.”

social media marketing

Conclusion: It’s worth it to try investing in advertising on social media, if that’s not something you’ve tried yet or haven’t done enough of.

2. Everyone wants to hop on the video wagon.

We all have wishes and wants for our social media accounts. We can always improve, and it turns out many people want to improve by posting more video content.

business content type plan

The biggest two factors holding businesses back from creating that video content: lack of time and budget. According to the Aberdeen Group, video marketers get 66% more qualified leads per year. That’s a big number!

Conclusion: Clearly, putting time and budget into video production can pay off.

3. Companies are planning on running more ads in 2018.

As we saw in #1 above, those who are running ads are more likely to conclude that social media campaigns are effective. So, it’s no surprise that companies are planning on running more social ads in 2018.

social media advertising budget

After Facebook’s announcement about the News Feed updating to include less content from businesses, advertising budgets will most likely need to be raised anyway to reach more people.

Conclusion: If your customers are on social media, now is the time to raise your budget to reach them.

4. Live video isn’t catching on, but it should.

At the beginning of this year, Facebook’s Head of News Feed gave marketers a tip when he said that live video on his platform gets, on average, six times more views than  regular video. Six times more views! That’s a pretty substantial amount. Live video, though, is something a lot of marketers haven’t figured out yet.

Live video content 2017 survey

Conclusion: The time for live video is this year. How can you take advantage?

Need help with your 2018 social media strategy? Let’s chat.

Share
Tweet
Pin
Share

Filed Under: Social Media, Local Online Marketing, Internet Marketing Tagged With: Social Media Marketing, Social Media, social media advertising, social media trends, maximize social media

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Avatar photo

About Joli Skow

Joli is a Content Strategist with Thrive Agency. She lives in Minneapolis with her husband Colin and her puppy, Freya. She has been in the web marketing industry since 2011, loves to write, and drinks a little too much coffee.

  • More Posts (91)

More Related Posts

  • 7 Tips To Improve Your Social Visibility 7 Tips To Improve Your Social Visibility As a marketer, you know that social visibility is essential for the success of your social media profiles. When you earn high levels of social media engagement, it’s easier to ea...
  • 5 Ways To Leverage Reviews And Ratings; Watch Your Business Grow 5 Ways To Leverage Reviews And Ratings; Watch Your Business Grow “I don’t know, Google it.” For many of us, the internet has become our lifeline. Not only do we use the internet to make and maintain connections, we also use it for advice ...
  • How Good User Experience Benefits Your Business_1280x720 How Good User Experience Benefits Your Business A good user experience (UX) is one of the most crucial elements in marketing and customer service. Already, countless studies are showing its correlation with increased brand loyal...

Thrive Internet Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with Thrive.

CALL 866.908.4748

Contact UsThrive Gives Back

growing businesses since 2005

Made with in 25 cities around the world

  • ARLINGTON
  • ATLANTA
  • AUSTIN
  • BALTIMORE
  • CHICAGO
  • CLEVELAND
  • DALLAS
  • DENVER
  • HOUSTON
  • JACKSONVILLE
  • KANSAS CITY
  • LAS VEGAS
  • LOS ANGELES
  • LOUISVILLE
  • NEW YORK CITY
  • MIAMI
  • MINNEAPOLIS
  • PHOENIX
  • NEW ORLEANS
  • ORLANDO
  • PHILADELPHIA
  • PORTLAND
  • SAN ANTONIO
  • SAN DIEGO
  • SEATTLE

© 2023 - Thrive Internet Marketing Agency / Locations / Write For Us / Refer Thrive / Terms / Privacy Policy / Scam Alert / Sitemap