Not every visitor who clicks on your ad or call to action (CTA) will automatically convert when they land on your page. Drop-offs can happen for many reasons, including slow load times, bland copy, missing contact details or a lack of trust signals, to name a few.
Your job now is to remove these obstacles so the path to conversions is as smooth and straightforward as possible.
In this blog, we share best practices and more to help you create landing pages that convert. We’ll discuss:
• What Is a Landing Page? (And Why You Need One)
• How To Create Landing Page Design for Higher Conversions
• 14 Landing Page Best Practices Marketers Swear By
• Landing Page Conversion Optimization FAQs
What Is a Landing Page? (And Why You Need One)
A landing page is a dedicated web page that converts visitors into leads or customers. It’s where people arrive after clicking on a link from a social media post, email, advertisement or organic search.
The main purpose of a landing page is to direct visitors toward a clear and compelling call to action (CTA), where they can get what they need, whether it’s a solution to their problem or an item or product they are looking for.
Most landing pages also include a secondary CTA designed to provide additional value.
“The softer, secondary CTAs often provide ‘value’ as they aren’t necessarily providing a solution but some valuable content or discount for when they reach that final conversion point,” said Adam Draper, Thrive’s Strategy Development Manager.
So, Why Use a Landing Page?
• Create a Clear Path to Action: From intuitive navigation to compelling copy, landing pages eliminate distractions so visitors have a direct path to purchase (or complete any other action).
• Better Sign-Up Rates: A well-structured landing page has the best sign-up rates (23%) compared to pop-ups, sign-up boxes and Wheels of Fortune. (Omnisend)
• Make a Great First Impression: 94% of first impressions are influenced by design. Don’t sleep on a good landing page design to drive conversions. (CXL)
Of course, all these are only possible if your landing page is optimized for success, meaning it effortlessly guides visitors from curiosity to action — more on this in the next section.
Related Read: What Is a Landing Page and Why Every Business Needs Them
How To Create Landing Page Design for Higher Conversions
The average landing page conversion rate across industries is 5.89%, with 10% being the benchmark for success (WebFX). To even come close to these numbers, your landing page must benefit you and your audience.
Here’s how to design landing pages that convert:
1. Conduct Market Research
2. Understand the Buyer’s Mindset
3. Choose a Hosting Platform
4. Create a User-Friendly Design
5. Write Persuasive Copy
6. Add an Irresistible CTA
7. Add a Form (Optional)
8. Test, Test, Test.
9. Monitor and Optimize
More on each step below.
Step 1: Conduct Market Research
The best-converting landing pages were born from a solid foundation of market research.
Unlike a website, which casts a wide net to educate a general audience, a landing page speaks directly to a specific group with a clear, actionable purpose. Market research allows you to define your audience, what they need and how your business can meet those needs.
The more you tailor the experience, the higher the likelihood of creating landing pages design that convert.
Pro Tip: The more landing pages, the better. If you have multiple audience segments, create separate landing pages for each.
Yes, it takes a little extra effort, but research shows companies with 30 or more landing pages get up to seven times more leads than those with less than 10. (Mailchimp)
Step 2: Understand the Buyer’s Mindset
To build on your market research, dig deeper into how your audience thinks. Reorient your business around your customers’ needs, and design landing pages that make them want what you offer.
Keep in mind that the average consumer goes through five stages during the buying process:
Stage 1: Recognizing a Need
The shopper identifies a problem or desire they want to address.
Stage 2: Searching for Information
They start exploring options and gathering details about products or services.
Stage 3: Evaluating Alternatives
The buyer weighs their options, comparing features, reviews and prices.
Stage 4: Making a Purchase
After deciding on convenience and value, they commit and place an order.
Stage 5: Post-Purchase Reflection
They evaluate the experience — Was delivery on time? Did the product meet expectations?
To meet customers at each stage, ramp up your consumer research using these methods:
• Understand Keyword Intent: Analyze the search terms customers use to find solutions like yours. Are they looking for information, comparing options or ready to buy? Tailor your landing page content to match their intent.
• Use Social Listening: Monitor social media conversations to uncover customer pain points, desires and trends. This insight helps you speak directly to their needs.
• Conduct Surveys or Polls: Go straight to the source by asking your audience what they’re looking for and what matters most in their purchase decisions.
• Analyze Competitor Strategies: Review competitor landing pages to see what’s working for them. Identify gaps you can fill or opportunities to differentiate your approach.
Step 3: Choose a Hosting Platform
Once you’ve defined your audience, the next step to designing high-converting landing pages is deciding on a hosting platform. The right platform can significantly affect how effectively you create and customize your page.
You have two options:
• Content Management Systems (CMS): Platforms like WordPress and Wix are beginner-friendly and often free to start. However, you may need to invest in premium landing pages design templates or plugins for advanced features, which can add to your costs.
• Dedicated Landing Page Builders: Tools like Unbounce and Leadpages are specifically designed for creating high-converting landing pages. While they offer powerful customization options and analytics, they can be pricey, especially for those new to landing pages.
Pro Tip: Evaluate your needs, budget and technical skills to find the best landing pages hosting platform. If you’re new to landing page conversion optimization, starting with a CMS and scaling up as needed might be the most practical option.
Step 4: Create a User-Friendly Design
With your audience defined and the hosting platform selected, it’s time for the fun part: getting to the drawing board and designing high-converting landing pages.
A user-friendly landing pages design ensures visitors can easily navigate your site, regardless of their computer skills. Simple, clean layouts are key to creating a clear path to conversions.
Here are non-negotiables when designing the best landing pages for lead generation (and conversions):
Headline
Your headline is the first thing visitors see and sets the tone for your page. Make it bold, clear and benefit-driven to grab attention immediately.
Supporting Subhead
Use a subheadline to provide more context to your main headline. This encourages visitors to stay on the page and engage with your content instead of skimming.
Visual Focus
Convey your message quicker by incorporating eye-catching visuals, such as images, videos or product demos. Visual content is processed 60,000 times faster than text and is more likely to be remembered by consumers. It can also boost conversions by up to 80% (WebFX).
Trust Signals
The best-converting landing pages use social proof to reassure visitors they’re in good hands. Some examples include:
• Star ratings and customer reviews
• Media mentions or industry certifications
• Secure checkout badges
• Case studies or customer logos
Ahrefs nails this by listing satisfied customers at the bottom of the page. They feature not just any client but big brands like Facebook, Netflix, LinkedIn and Uber.
Image Source
USPs and Core Benefits
Highlight your unique selling proposition (USP) and key benefits to show visitors why your product or service is the smart choice. Focus on solving their pain points.
Call to Action (CTA)
Create an attention-grabbing CTA button with action-driven text and bold, contrasting colors.
Thank-You Page
The post-purchase experience is just as important as the sales itself. A thoughtful thank you page shows appreciation and sets the stage for future interactions. You can also use it to share additional resources or encourage further engagement, such as signing up for newsletters or following you on social media.
Related Reads:
• The Anatomy of a High-Converting Landing Page
• Everything You Need to Know About UX Design in 2024
Step 5: Write Persuasive Copy
Your landing page copy can make or break conversions. Unlike print or display ads that rely on bold, attention-grabbing headlines, your landing page already has your audience’s attention.
Now, your job is to keep them there.
The average time on page across all industries is just 54 seconds, meaning you have less than a minute to make your case and convince visitors to stay. Every word counts, so your copy must clearly communicate what you’re offering and why it’s worth their time.
The best landing pages have a copy that:
Start With a Powerful Headline
Your headline is the first thing visitors see, so make it count. It should immediately communicate the value you’re offering and capture attention.
Talkspace, an online therapy service, focuses on trustworthiness with its headline:
Address Pain Points
Start by acknowledging your audience’s challenges. Show empathy and demonstrate that you understand their struggles.
Nauto, a data platform for autonomous vehicles, helps fleet managers enhance the safety of their self-driving cars, and they communicate this well on their landing page:
Focus on Benefits, Not Features
Don’t just list features. Explain how they make life better.
Example:
• Features: “24/7 Customer Support”
• Benefits: “Get help whenever you need it, so you’re never stuck.”
Incorporate Social Proof
Reassure visitors with evidence that others have benefited from your solution. Testimonials, reviews, ratings or logos of trusted brands add credibility.
Here’s an example from Munchery, an online food ordering and delivery service:
Preemptively Address Objections
Think about what might make visitors hesitate and address those concerns.
Example: “Not sure if it’s for you? Our backpacks come with a 30-day money-back guarantee.”
Add Click Triggers Near Your CTA
Place persuasive copy around your call-to-action to reduce hesitation. Click triggers are small incentives or reassurances that address doubts and encourage action.
Example:
• “Free shipping on all orders!”
• “No risk — cancel anytime.”
• “Start your journey today with 20% off!”
Write Like You Speak
Avoid overly technical jargon. Use conversational language to connect with your audience and keep the tone approachable yet professional.
Example: “Ready to take the first step? Click below to get started.”
Writing copy that converts is an art best handled by experts. Consider partnering with professional content writers for content that drives results.
Related Reads:
• How To Write Landing Page Copy That Converts
• Why You Need to Include Video Testimonials on Your Landing Page
Step 6: Add an Iressistible CTA
Your call to action is the centerpiece of your landing page. It tells visitors what to do next and gives them the nudge to take action.
Here’s how to design landing pages with CTAs that dramatically boost your conversion rates:
• Placement Matters: Place your primary CTA above the fold so visitors see it immediately. For longer pages, add another CTA near the bottom for convenience.
• Make It Pop: Design the CTA button to look distinct and clickable, using boxed or circled elements.
• Use Accent Colors: Choose bold, contrasting colors to draw attention to your CTA.
• Be Clear and Direct: Be specific about the action you want users to take. Avoid weak CTAs that use generic phrases like “Click Here” instead of action-driven wording such as “Start Your Free Trial.”
• Guide the Eye: Add subtle directional cues like arrows or imagery that naturally lead visitors toward your CTA.
• Minimize Distractions: Avoid clutter. Eliminate any distractions that could pull attention away from the CTA.
• Optimize and Test: Experiment with placement, copy and design. A/B testing can help you figure out what works best for your audience.
Step 7: Add a Form (Optional)
Sometimes, a CTA button alone may be insufficient, especially if you’re trying to gather detailed information or target diverse audiences on the same landing page.
In such cases, incorporating a form can help you collect valuable data while advancing your lead-generation efforts.
Forms are a gateway to building relationships. They allow you to gather leads, segment your audience and personalize your follow-ups.
The trick is finding the sweet spot between getting enough information and keeping the process simple enough to convert – much like what Wag, a dog walking service, did here:
Some things to keep in mind when adding forms to your landing page design for higher conversions:
Stick to the Essentials
The only non-negotiable field is a way to contact the lead, such as an email address or phone number. Beyond that, only ask for information you will actually use.
Optimize Form Length
Research suggests shorter forms convert better:
• 30.7% of marketers say four questions yield the best results. (HubSpot)
• For eCommerce, forms with three fields (like name, email and birthdate) average a 10% conversion rate.(Omnisend)
Experiment with different combinations to see what works best for your audience.
Ask Only What You Need
Every question on your form should serve a purpose. If you’re not planning to use the information, leave it out. For example:
• Want to send birthday offers? Ask for their birthdate.
• Need to qualify B2B leads? Include fields for job title or company name.
Balance Value and Effort
The effort someone will put into filling out a form depends on how valuable they see your offer. Simply put, the more appealing the reward, the more information they’ll provide.
Use Logical Field Order
Arrange fields in an intuitive order. Start with basics like name and email, and move to optional fields like phone number or job title.
Minimize Friction
According to Adam, technical issues like page load speed and what Google refers to as cumulative layout shift (CLS) are common sources of friction on landing pages.
CLS occurs when elements on a webpage move around unexpectedly as it loads. This can frustrate visitors, especially if they’re trying to click on CTA buttons that suddenly shift position.
“Ensuring that the area above the fold loads and can be interacted with quickly is crucial, but it’s just as important to limit how much the page moves and changes as it loads,” Draper explained.
“The last thing we want is for a CTA button to move just as someone tries to click on it.”
Keep It User-Friendly
Use clear labels, logical field order and enough white space to make the form easy to fill. Avoid overwhelming visitors with unnecessary fields.
Step 8: Test, Test, Test
No landing page is perfect right out of the gate. To create the best landing pages for lead generation, you must refine your strategy with consistent testing.
“We can do our best to understand our audiences, their needs and motivations, and what will encourage them to convert, but ultimately, we can’t be 100% sure it will generate the desired results until we run tests to analyze its performance,” explained Draper.
Here are a few tests to include in your landing page conversion optimization process:
• A/B Testing: Compare two versions of one element, like a headline or button text. Show version A to half your audience and version B to the other half to see which gets better results.
• Multivariate Testing: Test several elements (like images, headlines and buttons) simultaneously to find the best combination. This helps you see how different parts of the page work together.
• Redirection Testing: Test different page designs by sending visitors to separate URLs. It’s great for testing major changes in layout or content.
• Focus Groups: Gain direct feedback from your target audience to gain more specific insights into how users feel about your page and how those same people interact with it.
For these tests, tools like Convert and Crazy Egg can help you analyze data and make informed decisions to optimize your landing page.
More testing tools to check out: Top 9 Testing Tools for Landing Pages That Boost Conversion Rates
Step 9: Monitor and Optimize Your Landing Page
Launching your landing page is just the beginning. You need to monitor results, track key metrics and make data-driven updates to keep it performing at its best.
Here’s how to stay on top of your landing page conversion optimization:
• User Behavior Analytics: Use heatmaps and session recordings to see where visitors click, scroll or drop off. Fix friction points to improve the user experience.
• User Experience Testing: Ask real users to navigate your landing page. Their feedback can help uncover hidden issues and refine your design for smoother interactions.
• Search Engine Optimization (SEO): Ensure your page is search-friendly. Add keywords, speed up load times and ensure the page works well on mobile to increase traffic.
• Conversion Rate Optimization (CRO): Conduct CRO audits and test small changes to forms, headlines or CTAs to increase conversions. Even minor tweaks can make a big difference.
Key Metrics To Track
Tracking the right metrics helps you understand how well your landing page is performing and where improvements are needed. Draper highlights the following as the most important to monitor:
• Time on Page: The total time visitors spend on your landing page.
• Engagement Rate: How often users interact with elements on your page.
• Key Engagement Rate: Critical actions such as form submissions of CTA clicks.
• Conversion Rate: The percentage of visitors who complete your desired action.
• Scroll Depth: How far visitors scroll; helps gauge if important information is being viewed.
Related Reads:
• 10 Email Marketing Landing Page Tips to Increase Conversions
• How To Create Winning Landing Pages for Your B2B Google Ads Campaigns
Common Design Mistakes That Could Be Costing You Customers
We asked an expert to share design mistakes often repeated by customers, and here’s what John Lloyd Edios, Thrive’s Demand Generation Team Design Manager, had to say:
• Overloading pages with too many images that overwhelm users and distracts them from the main message.
• Adding autoplay videos or animations without pause options which can frustrate visitors.
• Neglecting mobile responsiveness which is a major issue since most web traffic comes from mobile devices.
• Inconsistent branding, like mismatched fonts, colors or imagery, that confuses and disengages users.
• Using generic CTAs, such as “Click Here,” that don’t encourage action as effectively as specific ones like “Start Your Free Trial.”
• Not optimizing page load times caused by large images or excessive scripts that can lead to higher bounce rates.
With that in mind, below are best practices to help you address these design mistakes.
14 Landing Page Best Practices Marketers Swear By
Want to boost conversions? Follow these tips to create high-converting landing pages that deliver results.
1. Create a Clean, Easy-To-Navigate User Interface (UI)
Have you ever clicked on a landing page and just ended up getting lost? If visitors arrive on your site to buy concert tickets, but the “Buy Now” button is buried under dropdown menus, pop-ups, ads or cluttered text, they’ll likely give up and leave.
Speaking of landing page horror stories, Frontier Communication’s old page is a perfect example of what NOT to do with your UI design:
The word bubbles on Frontier’s landing page are confusing. The main bubble doesn’t explain anything clearly, and the smaller ones, especially the ones with a question mark, leave visitors wondering what they mean.
The “Buy Now” buttons are also out of place. Visitors want to see the packages and pricing before purchasing, not jump straight to checkout.
The Lesson: The best landing pages for lead generation feature a clean, distraction-free UI. Clutter can overwhelm visitors and cause them to abandon your page.
Thankfully, Frontier redeemed themselves with a redesign:
Now, the landing page design makes much more sense. You can see the package details right away, and the awkwardly placed word bubbles have been replaced with an image of a mother and daughter using the service.
Also, the CTA now says “Explore” instead of “Buy Now,” which feels more inviting for visitors still in the decision-making phase and wanting to learn more about the service.
To make your navigation intuitive and user-friendly:
• Search Bar: Help visitors quickly find what they’re looking for.
• Breadcrumbs: Provide a clear path to navigate back to previous sections.
• Internal Links: Add links to relevant pages to guide users without diverting their focus.
• Sidebars: Offer quick access to key resources or related content without crowding the main layout.
• Sorting and Filtering: Let users organize content by preferences, such as price, popularity or newest arrivals.
2. Place Important Information Above the Fold
Users will scroll only if what’s above the fold gets their attention.
The above-the-fold section is the part of your landing page that’s visible to visitors without needing to scroll. It should include the most critical elements, like:
• A headline that immediately communicates value
• A subheadline that supports and adds context
• A compelling CTA button to drive action
• Engaging visuals like images or videos
Above-the-fold content could be as simple as Shopify’s trial landing page.
The copy is short and to the point. You get a benefit-driven headline with a compelling offer supported by simple graphics and a clear, easy-to-complete CTA that encourages visitors to start their free trial.
3. Stick to One Offer
The best-converting landing pages focus on a single offer. Giving visitors too many options can cause decision paralysis, where they feel overwhelmed and unsure of what action to take. Focusing on just one product, service or CTA per landing page simplifies the decision-making process and makes it easier for visitors to engage.
4. Use Video Content
Video is one of the most effective methods for designing landing pages that convert. 30% of the top landing pages use video, and it’s been shown to boost conversions by up to 86%. (HubSpot)
Not only do customers prefer to engage with video content, but 88% of video marketers report a positive return on investment (ROI) from their efforts. Video allows you to connect with prospects in a more personal and engaging way, often leading to better engagement than static images.
Here’s why video works:
• Increases conversion rates by clearly conveying your message
• Builds trust by humanizing your brand and connecting with visitors emotionally
• Reduces support tickets, as video can answer common questions and help visitors move through the funnel
• Processes information faster — video is understood 60,000 times faster than text, helping to keep visitors engaged and more likely to convert
As a video marketing platform, Wistia does a great job explaining its services with a video. They also incorporate colorful graphics and marketing-themed cartoons to keep the page engaging.
5. Use Color Psychology to Influence Action
Colors do more than make your landing page look good. They also influence consumer behavior.
Research shows that 85% of buyers say color is the main reason they choose one product over another, and 93% base purchase decisions on appearance. Even more, 90% of impulse buys are driven by color alone. (Straits Research)
So, what colors should you use? The same study found that top brands use the following colors:
• Blue is associated with trust and stability. It’s the top choice for 33% of brands, like Facebook and IBM, especially in tech and social media.
• Red, used by 23.4% of brands, is bold and energizing. It’s perfect for creating urgency or excitement, making it a go-to for attention-grabbing campaigns.
• Black/Grayscale conveys luxury and sophistication. Favored by 28% of top brands, it’s commonly seen in high-end products and premium markets.
• Yellow/Gold brings optimism and warmth. With 15.6% of brands using these cheerful tones, they’re great for creating a friendly, approachable vibe.
• Green symbolizes health and growth. Although it’s popular with eco-friendly and wellness brands, it’s less common overall and used by just 5.5% of top companies.
• Purple, chosen by only 0.8% of brands, symbolizes creativity and royalty, making it ideal for niche or premium audiences.
How To Use Colors Effectively
Color selection is crucial when designing landing pages as it can boost brand recognition by up to 80%. A few tips when choosing color combinations for your landing page:
Background Color
The background of your landing page should work with, not against, your content. If you’re using a deep or bold background color, ensure the text contrasts enough to be easily readable. The goal is to make your message stand out without straining the user’s eyes.
Link Color
While it’s not always recommended to include links on landing pages (as they can distract from your main objective), there are times when they may be necessary.
Traditionally, blue works well for links, and maroon is standard for visited links. That said, feel free to experiment. If green or red links lead to more clicks for your audience, go for it!
CTA Color
Choose CTA colors that match the action you want visitors to take and ensure they contrast well with your background.
For example, many online payment platforms use blue for their CTA buttons because it creates a sense of trust. It makes users feel secure and more likely to complete the purchase.
Of course, your color palette should remain true to your company’s branding and the page’s goal.
Edios shares the following tips when choosing the right color combinations:
• Use contrasting colors for CTAs to ensure they stand out (e.g., a red or orange button on a white background).
• Maintain a harmonious palette for the background and content areas to reduce visual strain and maintain focus on key elements.
• Incorporate white space strategically to avoid clutter and allow colors to “breathe.”
6. Offer Multiple Ways To Connect
Make it easier for visitors to contact you in the best way for them. Some may prefer email, others want to call and some may feel more comfortable using a contact form or live chat. Giving people choices improves accessibility and ensures you don’t miss out on potential leads.
7. Deliver What You Promise
Don’t mislead your audience. Landing pages should deliver exactly what visitors expect based on the ad, email or post that led them there. Avoid “bait and switch” tactics, where you attract someone with a specific promise (the bait) but then offer something different (the switch).
8. Improve Page Speed
Slow loading speeds frustrate visitors and cause them to drop off. Improving mobile site speed by 0.1 seconds results in an 8% increase in conversions and an 8% improvement in bounce rates. (HubSpot)
To keep your landing page fast and responsive:
• Compress Images: Reduce image file sizes to improve loading times without affecting quality.
• Use a Content Delivery Network (CDN): Deliver content faster using servers closer to your visitors.
• Streamline Code: Remove unnecessary CSS, JavaScript and HTML to make your page lighter.
• Enable Browser Caching: Let browsers save static files to load your page faster for returning visitors.
• Avoid Redirects: Limit redirection chains that slow down loading times.
• Upgrade Your Hosting: Choose a hosting provider optimized for speed and performance.
9. Keep Your Page Mobile-Friendly
About 59% of consumers think being able to shop on mobile is important when deciding where to buy (HubSpot). Ensure your landing page is optimized for mobile to meet these expectations.
To ensure your landing page looks and functions well on any device or screen size:
• Use responsive design to automatically adjust your page for different screen sizes.
• Simplify forms by reducing the number of fields and using larger, easy-to-tap inputs.
• Use large, tappable buttons with enough spacing to avoid accidental clicks.
• Use legible mobile-friendly fonts without requiring visitors to zoom in.
• Avoid pop-ups or overlays that may block content on smaller screens.
• Ensure images are optimized and scaled to load quickly without taking up too much space.
• Place CTAs and forms above the fold so users can take action without scrolling.
• Test your page on multiple devices and browsers to catch issues with layout or functionality
10. Don’t Over Explain – Leave Something To Be Desired
Too much detail can overwhelm visitors and weaken the impact of your pitch. Give them enough information to interest them, and let your offer do the rest. If your offer isn’t convincing on its own, it might be time to rethink your conversion strategy.
11. Create FOMO (Fear of Missing Out)
People want things more when they believe they are limited or in high demand. To create urgency, mention the remaining stock, include a countdown timer or use phrases like “ending soon” or “last chance.” Just be sure to stay true to your claims to maintain trust.
12. Add Social Media Sharing Buttons
Link to social media profiles, such as Facebook, Instagram, X (formerly Twitter), LinkedIn and TikTok to make it easy for visitors to share your landing page. This helps expand your reach while giving visitors more ways to connect with you.
13. Guide Visitors Straight to Action
Visual cues subtly direct the user’s attention to where you want them to go. Here’s how to do this right, according to Jlo:
• Directional cues like arrows or images of people gazing toward the CTA.
• Hierarchy through size and contrast, such as a larger or more vibrant CTA button compared to surrounding elements.
• Whitespace to isolate important sections and draw focus to them.
• Micro animations, such as a pulsing button or hover effect, make CTAs more engaging without being distracting.
14. Build Multi-Lingual Landing Pages
Most consumers prefer content in their language: 76% favor products with information in their language, 65% choose it even if the quality is poor and 40% won’t buy from websites in other languages. (Lean Labs)
Multilingual support helps global brands reach more people by offering content in several languages. This is important for businesses with international customers or those serving different language groups.
By providing language options, you make your landing page easier to use and increase engagement with visitors from various regions.
Here’s how to implement multilingual support:
• Translation Tools: Use plugins like Google Translate or WPML (WordPress Multilingual Plugin) to offer different language options. WPML allows you to easily translate pages, posts, menus and products on your WordPress site.
• Language Switcher: Add a language toggle so visitors can easily switch to their preferred language.
• Localized Content: Don’t just translate the text. Adapt your content to suit cultural preferences.
• Customer Support: Offer support in multiple languages through chat, email or phone, and consider using AI chatbots for real-time, multilingual assistance.
Build High-Converting Landing Pages With Thrive
Landing pages are a critical checkpoint in the customer’s journey. But just like Rome, the best landing pages weren’t built in a day. They go through multiple rounds of testing and optimization to become the lead-generating tools that they are.
At Thrive Internet Marketing Agency, we create landing pages that speak to your audience and inspire action. Our landing page conversion optimization process starts with understanding your business, services, target market and goals.
“Our approach focuses on combining your goals, generating conversions, with your customers’ needs and how they move through the customer journey. By starting with that approach, layering in data and behavior analysis, and continuous optimization, we create an effective conversion environment that remains fluid to the changing digital landscape and needs of your target audience,” Draper said.
Using your brand assets, we create landing pages tailored to your needs and perform A/B testing to optimize performance.
“We don’t just design visually stunning landing pages — we back every decision with user behavior analytics, A/B testing and conversion rate optimization strategies. What sets us apart is our commitment to a tailored approach,” Edios added.
Landing pages, however, are just one part of an overarching marketing strategy. In addition to landing page optimization, we also offer:
• Copywriting/Content Marketing
• Conversion Rate Optimization (CRO)
• Email Marketing
• Social Media Marketing (SMM)
• Pay-Per-Click (PPC) Advertising
• Web Design and Development
• Search Engine Optimization (SEO)
Ready to turn visitors into leads and sales? Speak to our marketing team today or browse our portfolio to inspire your next project.
Landing Page Conversion Optimization FAQs
WHAT ARE HIGH-CONVERTING LANDING PAGES?
High-converting landing pages are designed to get visitors to take action, whether signing up for a newsletter, making a purchase or doing something else. These pages are optimized to ensure as many visitors as possible complete the desired action.
WHAT IS LANDING PAGE CONVERSION OPTIMIZATION?
Landing page conversion optimization is improving a landing page to increase the percentage of visitors who complete a desired action. This involves testing and refining elements like design, copy, visuals and CTAs to make the page more effective.:
CAN YOU HAVE TOO MANY LANDING PAGES?
Not necessarily. Many experts agree that having multiple landing pages can be beneficial, especially when targeting different customer groups. The more landing pages you create, the more offers you have to support your inbound marketing efforts.
WHAT ARE THE FEATURES OF A HIGH-CONVERTING WEBSITE?
The best landing pages include:
• A headline that communicates the main benefit.
• Copy that speaks to the pain points and needs of your audience.
• High-quality images or videos that show your product in action.
• A clear CTA.
• :Short and snappy text.
• Social proof, like testimonials.
• Easy-to-use navigation
And don’t forget to A/B test to find out what works best!
WHICH LANDING PAGE ELEMENTS SHOULD I OPTIMIZE?
To improve your landing page’s performance, focus on optimizing the following elements:
• Headlines: Ensure your headline conveys the offer and the benefits.
• Copy: Your copy should clearly outline the value proposition, highlighting special benefits.
• Images: Use images that complement your copy and help draw the viewer’s attention.
• CTAs : Ensure your CTAs stand out and are compelling enough to motivate action.
• Forms: Keep forms as short and simple as possible to reduce friction and improve conversions.
HOW DO YOU BALANCE CREATIVITY WITH FUNCTIONALITY WHEN DESIGNING LANDING PAGES FOR OPTIMAL CONVERSIONS?
• Keeping layouts clean and simple, ensuring intuitive navigation.
• Testing creative elements like bold typography, imagery or interactive features against analytics to ensure they enhance, not hinder, performance.
• Using design patterns users are familiar with, such as placing CTAs above the fold and reinforcing them with testimonials or trust badges below.
