Amazon is one of the busiest online marketplaces, with an estimated 300 million active users. To cut through the noise and turn clicks into sales, you’ll need a powerful Amazon branding strategy.
Establishing trust within your Amazon niche is paramount in brand building. By enrolling in Amazon Brand Registry, you can cultivate a reputable brand identity that fosters customer loyalty and superb revenue growth.
In this blog, we discuss the following topics:
• How To Set Up an Amazon Seller Account
• What Is Amazon Brand Registry?
• How To Craft a Successful Amazon Branding Strategy
Read on and learn how to position your Amazon brand for unparalleled success.
How To Set Up an Amazon Seller Account
Before establishing your Amazon brand identity, you must first create your seller account. Here’s how to do it:
Step 1: Decide on a Plan
To start the Amazon seller account setup process, you’ll need to choose an Amazon selling plan that suits your business goals, budget and where you are in your selling journey.
• Individual Seller Plan: Perfect for sellers with less than 40 monthly sales. This plan doesn’t charge a monthly fee, but you’ll have to pay $0.99 for each sale. If you’re still finalizing your inventory, this option helps you save money as you prepare to launch your store.
• Professional Seller Plan: Ideal for sellers with a more extensive product catalog. You pay a fixed monthly subscription fee of $39.99, regardless of the number of items you sell. Additionally, the Professional plan offers access to various tools promoting visibility and brand protection on Amazon. You can enroll in Amazon Brand Registry and benefit from Amazon’s pay-per-click (PPC) advertising capabilities to rank higher on search results.
Step 2: Sign Up or Create an Account
Visit the Seller Central Amazon login and sign-up page. You can either log in using your existing Amazon customer credentials or create an entirely new seller account.
Once you’ve created an account, you’ll need to enter a verification code sent to your email. Then, Amazon will usually require the following documents and information:
• A valid government-issued ID or passport
• Tax information
• A mobile number
• Bank account details for receiving your sales proceeds
• An internationally chargeable credit card
Besides the list of items above, you’ll need to be a resident of one of the approved countries to be eligible for seller registration.
Step 3: Enter Your Business Information
Amazon will request the following details:
• Your business location
• Your business type:
○ Privately owned business
○ State-owned business
○ Publicly owned business
○ Charity
○ None, I am an individual
If you haven’t established a business yet, choose “None, I am an individual.” In this case, Amazon will ask for your full name in the next step.
Step 4: Enter Seller Information
Next, you’ll need to provide details about your chosen point of contact for your business. Besides name and location, you’ll also have to indicate whether the contact person is a beneficial owner or legal representative of the business.
Step 5: Provide Billing Information
Amazon will require your card number, card expiration date, cardholder name and billing address. If you used the same credentials for both your seller and customer account, your information might already be saved.
Step 6: Enter Store Information
To proceed to the next phase of the Amazon seller account setup, you’ll need to verify the following:
• Your Amazon store name (You can change this later).
• Whether or not you have Universal Product Code (UPC) for your items. UPC is the barcode used to identify a specific product. If you’re unsure, click “Yes.”
• If you have any diversity certifications.
• If you’re the manufacturer and/or brand owner of the product(s) you’re selling.
Step 7: Verification
You’ll need to confirm your identity by uploading pictures of your ID (driver’s license or passport) and a bank statement.
Once you’ve submitted those, you’ll be asked to undergo an Identity Verification process through a video call with an Amazon representative.
What Is Amazon Brand Registry?
Amazon Brand Registry is an exclusive program that authenticates your Amazon brand identity and provides tools that let you enhance, promote and monitor your product listings.
It focuses on brand protection on Amazon by safeguarding your trademarks, including proprietary text and image search and predictive automation. This helps prevent unauthorized sellers and bad actors from profiting off your hard work.
Additionally, the program offers a separate internal team to help sellers resolve and escalate marketplace violations, such as:
• Incorrect listing contributions and variations
• Product review manipulations
• Intellectual Property (IP) infringement claims
To be eligible, you must have an active registered trademark in each country where you wish to enroll or a pending trademark application filed through Amazon IP Accelerator.
How Long Does Approval Take?
If you have an existing trademark or a pending request through the IP Accelerator program, approval usually takes about two weeks. Carefully review all requirements before submission to avoid delays and ensure a smooth experience.
How To Craft a Successful Amazon Branding Strategy
Amazon Brand Registry offers you specialized tools to create a more memorable and lucrative online brand presence.
Let’s explore how you can leverage these features to improve your Amazon branding strategy.
1. Leverage A+ Content and Amazon SEO
The A+ Content tool streamlines Amazon product listing optimization beyond standard plain-text descriptions. It lets you:
• Add Multimedia Elements
Integrate photos, videos and comparison charts to your listings to vividly showcase your products. If you opt for premium A+ content, you can add larger images, interactive hotspot modules and image carousels.
• Create a Brand Story Section
Share your brand mission and values, maximize cross-sell opportunities and link customers to your Amazon storefront.
• Highlight Product Features
Minimize returns and negative feedback by highlighting precise product features and proactively engaging customers using a Q&A format.
Although Amazon’s internal search engine doesn’t index keywords within A+ content, Google does. Employing search engine optimization (SEO) techniques can make your A+ content more discoverable on search engine results pages (SERPs).
Attract external traffic to your product listings by following these Amazon SEO practices:
• Use descriptive alt text for your product images.
• Incorporate high-traffic, relevant keywords into your product titles and descriptions.
Through Amazon product listing optimization, you can improve search rankings and, ultimately, increase sales.
2. Customize Your Amazon Storefront
Create your own multi-page storefront and achieve your Amazon marketing and sales goals much faster. Amazon Store lets you personalize your page using drag-and-drop tiles and pre-designed templates.
If you have multiple product categories and subcategories, you can create subpages to host them. Moreover, you won’t contend with competitor ads, ensuring a focused platform for Amazon product promotion.
3. Launch Sponsored Brands Ads
Sponsored Brands Ads are banners featuring your brand logo, products and unique tagline. Positioned prominently at the top of Amazon search results, they aim to captivate shoppers actively seeking your products or services.
A key benefit of Sponsored Brands Ads is their ability to channel traffic directly from the ad to your Amazon Storefront or landing page. Here, users can view only your products, without any competitor listings in sight.
You’ll have complete control over your bids for keywords and daily campaign budget. By employing keyword research and Amazon SEO basic principles, you can refine your ad copy and ensure your ads translate into profits.
4. Share Livestream Content
Interact with potential customers through Amazon Live. This unique Amazon product promotion tool lets you perform product demos, chat with your followers and promote live-only special deals.
By introducing livestream video into your Amazon branding strategy, you can influence purchase decisions and widen your reach. You can even link your streams to various marketing channels.
5. Use Amazon Analytics Tools To Track Key Metrics
These Amazon analytics tools can help you evaluate and fine-tune your branding and marketing efforts:
• Amazon Brand Analytics: Offers insights into popular search terms, market basket analysis, consumer demographics and item comparisons.
• Amazon Advertising Console: Measures the success of your Amazon PPC (Pay-Per-Click) campaigns by looking at click-through rates, conversion rates and ad spend.
• Amazon Attribution: Gauge the impact of various marketing channels, such as display ads, search engines, social media and email campaigns, on driving Amazon sales.
6. Maintain a Cohesive Online Brand Presence Across Channels
Apply these Amazon marketing techniques to promote your products and reinforce your brand story across various platforms:
• Use Facebook, Instagram, X (formerly Twitter), Amazon Posts and Pinterest to display your offerings and drive traffic to your product listings.
• Send targeted email campaigns featuring curated products, exclusive offers and promotions.
• Collaborate with influencers or bloggers in your Amazon niche to widen your reach.
• Encourage satisfied customers to leave positive reviews on your website and social media, reinforcing your brand’s credibility.
Use consistent Amazon branding elements (images, messaging and tone of voice) across all platforms to boost customer recognition and trust.
Create a Growth-Driven Amazon Branding Strategy With Thrive
Develop an unforgettable brand and dominate your Amazon niche with Thrive. With our expertise in Amazon product listing optimization and ad management, you can drive measurable business growth.
Combining Amazon analytics tools, industry experience and the latest market trends, we assist sellers in driving referrals and repeat sales. From Amazon seller account setup to customer support and brand monitoring, we’ve got you covered.
Our services are tailored to deliver higher returns and maximize brand protection on Amazon. Book a consultation now and let our team amplify your Amazon marketing efforts.
