While most brands send out subscriber emails or weekly newsletters, very few understand the value of effective email marketing. This is understandable given our not-so-distant history of broadcast emailing and purchased email lists.
As it stands today, many marketers have yet to crawl out of these bad patterns in favor of higher, and more compelling ground. Luckily, not all is lost.
Through targeted, unique, compelling email marketing trends, it’s possible for marketers to make more meaningful connections with their audience. In doing so they will also enhance the ROI of their marketing efforts across the board.
Why Is Email Marketing Important For Businesses?
Email marketing is often overlooked as a marketing tactic of times past. Contrary to this belief, email marketing is stronger today than it has ever been before.
While marketing trends change at the speed of light, email marketing has the ability to adapt to all of them. This makes it an immensely popular and versatile form of marketing that adheres well to virtually every setting and industry.
For example, as mobile search has exploded, marketers have struggled to find ways to keep up. The demand for mobile-friendly advertising and online content is heavy. Luckily, email marketing makes it simple. Because so many people check their emails on their phones (80% within 15 minutes of waking up), email marketing is one of the most effective ways to keep pace with the rising mobile trend.
What’s more, email marketing is the perfect vehicle for highly personalized content that gets click-throughs and conversions. Simply adding a video to an email can make click-throughs skyrocket by 300%. Adding a customer’s name to an email has the added effect of calling out the customer personally, and spearheading a close relationship.
As such, email marketing stands out in the current marketing climate. This medium is a functional and effective way to get direct access to a customer’s pocketbook and buying habits.
4 Top Email Marketing Trends Happening Today
While there are currently dozens of email marketing trends, here are the most popular:
1. Interactive Content
Interactive content is taking over the world of email marketing. It comes in the form of videos, polls, and dynamic content. Brands that utilize it are rapidly discovering that it has the potential to boost the conversion rate of emails. Engaging content also provides a more unique user experience.
2. User-Generated Content
User-generated content has a long history of being used to inspire consumer confidence. It is said that 84% of consumers trust reviews from past customers. As such, brands around the world are starting to incorporate user-generated content forms (think photos of customers using and enjoying a given product) into their emails.
3. Targeting
Targeted content is also gaining momentum right now. Consumers want increasingly personalized content that serves to address their needs and solve their pain points. Targeted content is a wonderful way for brands to capture reader interest and develop personal relationships.
4. Automated Email Marketing
To make email marketing more effective and less time-consuming, brands around the world are building automation into their email marketing programs.
Why Businesses Need To Pay Attention
While there are dozens of reasons to pay attention to current email marketing trends, the primary driving factor for many businesses is effectiveness. While the email blasting of yesteryear might not work on today’s more sophisticated readers, updated email marketing does, and it can be an incredibly valuable distribution platform for the brands who get it right.
By paying heed to email marketing trends like automation, targeting, and the incorporation of user-generated content, brands around the world can provide more value to readers. They can also boost their ROI and ensure a positive email relationship between customer and company.
For Professional Email Marketing Services
While email marketing is a critical component of interacting in a sophisticated and complex modern environment, time constraints may make it difficult to get a handle on. Many companies also find they have a difficultly mastering details like deliverability, inbox placement, and automation on their own. But don’t fret, these concerns can be a thing of the past.
At Thrive Internet Marketing, we specialize in email marketing. Our team of skilled and experienced experts is here to help you develop an email marketing strategy that works for your brand and customers. Instead of coming off as spammy or unwelcome, your email marketing can be targeted, relevant, unique, and interesting – every single time.
Contact us today to learn more about our effective email marketing services, or to get started with yours!
