To be successful in today’s digital landscape, email marketing is an absolute must. It’s been proven to generate leads, strengthen customer bases and build long-term brand loyalty.
In fact, people who buy products marketed through email spend 138% more than people who don’t receive email offers at all. But an email marketing campaign isn’t worth a dime if it doesn’t achieve effective click-through rates and conversion rates.
5 Tips for Improving Email Conversion Rates
These 5 email marketing tips will help boost your next campaign and ensure success for you and your business.
1. Make Sure Everything is Consistent
One of the most important email marketing tips is consistency. Any email that you send out to your customers should be consistent with your website and brand. Does your site have a certain color scheme? Is there a font used throughout your marketing material? Do you have an awesome logo?
All of these elements must be included in your campaign to successfully grow email click-through rates and conversion.
2. Don’t overdo the CTAs (Calls To Action)
CTAs are great. They prompt the reader to take action and immediately improve CTR. But there should really only be one main CTA per email. The reason? Research has found that more CTAs actually result in fewer conversions – which we definitely don’t want!
Marketing Sherpa revealed that Whirlpool boosted its email campaign CTR by 42% just by reducing its CTAs from 4 to 1.
3. Make it mobile friendly
If your email marketing campaign isn’t optimized for mobile, you’re missing out on a huge opportunity to reach consumers. Litmus found that 53% of emails are opened on mobile devices, which is changing the way many businesses are sending out emails.
Making your email campaigns mobile-friendly won’t just reach a larger market, it will also hold reader attention longer and get more clicks.
4. Offer social sharing options
A cool infographic by GetResponse illustrated that social sharing increases email CTR by 158% – thanks to clicks made on social media buttons and links. When you include social sharing options, your consumers are able to engage with you more, and with others about you.
Even if the target consumer doesn’t want to redeem an email offer, they might have a friend who does.
5. Make it (seem) urgent
Creating a sense of urgency increases your CTR and entices consumers to redeem email offers more quickly. This can be done simply by putting a limit on offers, sending them at the right time, and using trigger words.
Just as long as your emails are properly targeted to the right consumers, you should rack up the clicks with no problem!
Higher Email Conversion = Profit
If increased email CTRs and conversion are your goals (which they should be!) Thrive Internet Marketing Agency can help you set up an email marketing campaign that fits your business objectives and delivers results. Our experienced team can provide you with everything from professionally designed newsletters to campaign tracking tools.
We’d love to discuss how we can boost your next email campaign today, so contact us.