Your online reputation can absolutely make or break your business’s success. A few bad reviews can reduce the number of phone calls and leads by quite a bit. In fact, 57% of consumers will only use a business if it has 4 or more stars! That’s a huge number of potential customers to lose.
Monitoring all those reviews and mentions of your business across the web is something you can’t go without these days. Luckily, there are a lot of different tools you can use to keep an eye on things! It can be hard to choose one, though, so we’ve picked out our top choices for you.
5 top tools for online reputation monitoring
1. Reputology
Reputology is one of the most popular tools for monitoring and managing your online reputation. It’s an all-in-one tool that will monitor your reviews on all of today’s top review sites.
People seem to like this tool, as it’s rated with more than 5 stars on both G2 Crowd and Capterra. We’ll have to take their word for it, as the website itself doesn’t have a whole lot of information about how it works! You’ll have to set up a demo with the company to really see their system.
Key features:
- Automated email notifications for new reviews
- Dashboard of helpful metrics
- Workflow tool for review follow-up
Learn more at reputology.com
2. Google Alerts
This is a free, simple tool by Google that you can use for online reputation monitoring. It will monitor the web for any name or phrase you want it to look for! Simply tell it to watch for your name and it’ll send you an email when a new mention has been found.
This is a tool to use in conjunction to others that specifically watch for new reviews, as it doesn’t always pick up on all your new reviews, especially if the review doesn’t specifically state your business’s name (which, a lot of them don’t). However, it’s great to use to watch for other mentions that could also impact your reputation.
Key features:
- Real-time monitoring
- Free
- Email alerts
Learn more at google.com/alerts
3. Social Mention
Ah, social media. It can be such a great tool for your business, but also such a pain to keep up with! With so many social media platforms out there, it’s especially hard to know who might be talking about your business. Luckily, there are tools like Social Mention that focus solely on watching social media for mentions of anything you’d like it to!
Social Mention describes itself as “real-time social media search and analysis”. You can open it up, type anything in, and see where it’s been mentioned across the top social media platforms. You can also set up email alerts through this tool, making it really valuable for keeping an eye on your online reputation.
Key features:
- Run a search any time
- Free
- Email alerts
Learn more at socialmention.com
4. Mention
Mention is sort of like Social Mention, but with a lot more features. Of course, that means it’s not free, but it’s definitely got some great features. It features a dashboard where you can keep track of all your social mentions, respond to them, see analytics, and more.
Mention is a great tool for companies that see a fair amount of activity on social media. It can be especially helpful if you get a lot of people reaching out for support on your social channels, as it can keep those organized and help your whole team with organizing and responding to them.
Key features:
- Robust social media monitoring
- Reply to mentions right in your dashboard
- Can work with your whole team
Learn more at mention.com
5. Rize Reviews
Monitoring your reviews is important, but don’t forget about increasing the number of reviews you have! A tool like Rize provides both monitoring and helping you secure more reviews.
This tool features a main dashboard where you can watch any new reviews come in, as well as instant notifications. It also works to get more reviews for your business by providing an email tool that lets you ask your customers for feedback.
In addition to review monitoring and generating more reviews, Rize also includes a website widget where you can feature your best reviews on your website, building trust with your visitors.
Key features:
- Monitor all sites where you have reviews coming in
- Instant notifications!
- Tools to get more reviews
- Website widget
Learn more at rizereviews.com
