Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize conversions.
Businesses of all sizes, from startups to multi-location companies, have relied on PPC campaigns to increase revenue and gain a competitive edge. If you’re considering integrating PPC into your marketing plan, these game-changing statistics can help optimize your strategy and maximize its impact. By leveraging these insights, you can make more informed decisions and strengthen your online presence.
Once you’ve reviewed these numbers, you might want to explore our PPC articles for further insights into how they can take your business to new heights.
General PPC Statistics:
1. Search ad spending is expected to reach $191 billion by 2024. (Source)
2. Nearly 60% of users can’t tell the difference between a paid and an organic result. (Source)
3. Approximately 27% of users used ad blockers in 2021. (Source)
4. 40% of businesses say their PPC budget is lower than what they want. (Source)
5. The average PPC marketing wage in the US is $49,941 per year. (Source)
6. Businesses typically earn $2 for every $1 spent on Google Ads. (Source)
7. Companies worldwide spent $104.8 billion on search advertising in 2019. (Source)
8. 62% of marketers plan to increase their PPC budgets. (Source)
9. Google and Facebook currently account for over 60% of all ad spend. (Source)
10. Paid search accounts for 39% of marketers’ budget. (Source)
11. PPC is a huge business driver for 74% of brands. (Source)
12. 52% of PPC clicks come from mobile. (Source)
13. 17% of marketers use PPC ads for lead generation. (Source)
14. $9,000 – $10,000 per month is the amount the average PPC campaign costs for small to mid-sized companies. (Source)
15. 72% of companies haven’t looked at their ad campaigns in over a month. (Source)
16. 47% of the total global purchases are completed online. (Source)
17. 32% of companies use PPC to sell products directly to consumers. (Source)
18. PPC is one of the top three generators of on-page conversions. (Source)
19. Traffic brought by PPC advertising generates 50% more conversions than organic advertising. (Source)
20. PPC ads increase brand awareness by up to 80%. (Source)
Google PPC Statistics:
21. Google Ads is currently the biggest provider of search advertising on the market. (Source)
22. $209.49 billion is what Google’s ad revenue amounted to in 2021. (Source)
23. Google search statistics report there are 8.5 billion searches every day. (Source)
24. Google’s Q1 2022 advertising revenue was $54.7 billion. (Source)
25. 90% of internet users see Google display ads. (Source)
26. 80% of businesses focus on Google Ads for PPC ad campaigns. (Source)
27. 78% of marketers advertise on Google Ads and social media. (Source)
28. The average click-through rate for an ad in the first position is 7.94%. (Source)
29. The average CPC in Google Ads is $2.69 on the search network and $0.63 on the display network. (Source)
30. 46% of the total clicks go to the top three paid advertising positions. (Source)
31. Google took down 2.3 billion bad ads in 2019. (Source)
32. The highest average CPC for Google Ads belongs to the legal industry. (Source)
33. The lowest average CPC for Google Ads belongs to the eCommerce industry. (Source)
34. Google Ads receives 65% of the clicks with keywords that start with buying keywords. (Source)
35. Google recommends a PPC budget of $10-$50 per day for beginners. (Source)
36. Google Ads statistics point to an average conversion rate of 3.75% across all industries. (Source)
37. Google PPC ads have one of the biggest ROI of 200%. (Source)
38. 80% of all companies focus on Google Ads for PPC. (Source)
39. 62% of all core search queries in the United States are generated by Google. (Source)
Mobile PPC Statistics:
40. More than 615 million devices have ad blockers. (Source)
41. $935 billion is what mobile apps are projected to generate in revenues for 2023 via paid downloads and in-app advertising. (Source)
42. $146 billion is how much mobile advertising spend will reach by 2023. (Source)
43. 95% of paid search ad clicks on mobile are driven by Google. (Source)
44. 90% of mobile owners conduct mobile searches. (Source)
45. 70% of U.S. search ad impressions are on mobile devices. (Source)
46. 69% of smartphone owners use them for shopping. (Source)
47. 60% of mobile users clock on a PPC ad at least once per week. (Source)
48. 53% of PPC ad clicks come from mobile devices. (Source)
49. Google’s 2022 share in the online ads market is 29%. (Source)
50. 81% of US ad-block users use them to prevent annoying ads. (Source)
51. More than 90% of mobile users are more likely to click on the first set of results. (Source)
52. 15% to 30% of website traffic are those who use ad blockers on their devices. (Source)
Social Media PPC Statistics:
53. The average cost per click of Facebook ads is $1.72. (Source)
54. By the end of 2022, $226 billion will be spent on social ads. (Source)
55. LinkedIn controls 14.6% of the PPC ads market share. (Source)
56. Nearly 60% of people say that they have visited a brand’s website after seeing their ad on Facebook Stories. (Source)
57. Facebook Ads have an average conversion rate of 9.21%. (Source)
58. PPC stats show 30% of U.S. ad buyers say that Facebook offers the highest ROI from all of their advertising investments. (Source)
59. 72% of marketers use Facebook to advertise. (Source)
60. Small businesses spend $1,000-$3,000 per month on Facebook advertising. (Source)
61. Only 4% of social marketers in the U.S. are using TikTok. (Source)
62. 9% of Instagram users stated that they had never clicked to hide an ad. (Source)
63. 18% of advertisers’ budgets are paid social. (Source)
64. 24% of Instagram users aged 16 and up liked to view video ads the most. (Source)
65. 25% of users who have hidden Instagram ads said that they hide the ad because they are annoyed by sponsored ads. (Source)
66. 28% of Instagram users follow the “More” link to gain more information about the advertisement on 10% of ads they see. (Source)
67. 32% of advertisers say that video is the most effective social ad format, followed by image ads at 26%, Instagram Stories at 23%, and carousel ads at 19%. (Source)
68. 37% of Instagram users answered that the content of sponsored ads matches their interests most of the time. (Source)
69. 37% of online users mark social networks as most influential when finding inspiration for purchases. (Source)
70. 48% of U.S. user’s social media users use Pinterest for finding and shopping for products. (Source)
71. 65% of B2B companies have acquired customers through LinkedIn ads. (Source)
72. $2.91 billion is Pinterest’s expected ad revenue in the U.S. in 2023. (Source)
PPC Statistics for Businesses:
73. $161 billion is the amount display advertising account for in 2019, making it the largest ad spend share. (Source)
74. $46 million is how much search ad spending accounts for in the U.S. in 2020. (Source)
75. The U.S. retail industry spent $27.58 billion on digital advertising in 2019. (Source)
76. 85% of total digital display ad spending in 2020 is projected to be programmatic advertising. (Source)
77. 50% of programmatic display ad spending went to banners, video, and other display ad units across social networks in 2019. (Source)
78. 52% of online shoppers call the advertiser. (Source)
79. PPC converts 50% better. (Source)
80. About 928.5 million people are reached by Instagram ads. (Source)
PPC During COVID-19 Statistics:
81. Business management searches grew by 23% since February 23. (Source)
82. Searches for office supplies increased by 90%, paid search ad clicks increased by 35%, and search conversion rates increased by 41%. (Source)
83. Packing and shipping supplies more than doubled their search ad conversions (up 123%) and search ad conversion rate (up 107%). (Source)
84. 5% increase in search ad clicks for medical supplies. (Source)
85. 24% increase in search ad conversion rate for medical supplies. (Source)
86. 34% increase in search ad clicks for pharmaceuticals. (Source)
87. 47% increase in search ad conversion rate for pharmaceuticals. (Source)
88. Skincare has seen a 3% decrease in search CPC, a 21% increase in search CVR. (Source)
89. Spa care has seen a 20% decrease in search CPC, a 41% increase in search CVR. (Source)
90. On-demand media has seen a 102% increase in search ad conversions. (Source)
91. Searches for cards and greetings have seen a 15% increase in conversion rate. (Source)
92. Searches for gift baskets have seen a 30% increase in conversion rate. (Source)
93. Searches for floral arrangements have seen a 43% increase in conversion rate. (Source)
94. Real estate listings and agents have seen a 15% increase in CPC but a 25% and 30% decrease in CVR. (Source)
95. 41% decrease in air travel conversion rates. (Source)
96. 44% decrease in cruise conversion rates. (Source)
97. 49% decrease in travel booking serves conversion rates. (Source)
98. 50% decrease in vacation packages conversion rates. (Source)
99. Restaurants have seen an 18% decrease in ad impressions. (Source)
100. Restaurants have seen a 59% decrease in search CVR. (Source)
101. Bars have seen a 26% decrease in search as impressions. (Source)
102. Bars have seen a 57% decrease in search CVR. (Source)
103. Live entertainment has seen a 34% decrease in search volume. (Source)
104. Live entertainment has seen a 30% decrease in conversion rates. (Source)
105. Conferences have seen a 33% decrease in conversions. (Source)
Propel Your Marketing Efforts With Expert PPC Services
If your business struggles with low online visibility, PPC can turn your situation around and help you reach the right audience at the right time. In addition, you only pay when users click on your ads, allowing you to control costs and maximize your advertising budget.
A PPC specialist will help you target users based on demographics, locations, interests and other relevant factors. Browse our PPC services or drop us a line at (866) 908-4748 and we’ll help you plan, implement and monitor PPC campaigns designed for long-term success.
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