The year is about to end, and a new one is about to start. But as calendars change, some things are bound to stay. One of these is the undeniable importance of social media as a platform for modern day marketing.
Twitter is home for 330 million users worldwide, with 80% of them accessing the app through their mobile devices. It is also an ideal place for small and medium-sized business to market here since 93% of people who follow such businesses have a plan to buy from them.
Also, Twitter is mainly made for the purpose of fast customer service, 85% of SMBs says that it is important to provide customer service in this platform.
Among the social media players that you should tap is Twitter. And to help you maximize your Twitter marketing efforts in the coming year, there are useful tools that you can use.
Ten of these great tools, which are in no way ranked, are the following:
Dlvr.it is a social media manager that helps automate your social media posting by connecting your social media accounts to RSS feeds and then posting on your behalf.
With this, Dlvr.it can automatically post tweets on the schedule you prescribe. You are given control as to what kind of sites and feeds you would want Dlvr.it to scan and share as tweets continuously.. You can also set filters so you can further screen what kind of posts are tweeted on your behalf.
Finally, you can further customize your tweets with personalized hashtags, images, short links, and texts.
Buffer is another social media manager that allows you to automate your posting so that you can spend more time on other tasks and responsibilities. Similar to other Twitter automation programs, Buffer allows you to schedule your posts.
Buffer allows you to manage multiple accounts not only on Twitter but also on Facebook and LinkedIn. Buffer also has extensions to web browsers that allow you to add your chosen sites as a reference for your posts. Furthermore, you can also add updates from social networking sites such as Twitter itself.
You are then presented with analytics on your posts for you to find out the effectivity of your tweets. Specifically, it can provide information as to the time of the day when most engagement happens, which topics are liked by your audience the most, and who the people engaging with your tweets are.
Sprout Social is a social media manager that aims to help you deepen your connection with your audience by coming up with effectively optimized social media campaigns.
For Twitter, Sprout Social can help you manage multiple profiles, allowing you to automate your tweets, as well as revolutionizing your engagement with your audience through a social inbox, masterfully analyzing and reporting your performance, and providing a great workflow tool. In Sprout Social’s terms, you are given the power to plan and publish; to collaborate and manage; to monitor and engage; and to analyze and report, all through an innovative software.
Another great social media manager is Audiense. It has three main features – social advertising, social marketing, and social insights – all geared to help businesses to form a stronger connection with their audience. Audiense is not only packed with tools that can aid social media marketing and advertising, but also with intelligence that can help you boost your social media strategies.
Audiense allows you to know more about your Twitter followers, allow you to understand Twitter influencers, provide you with real-time statistics on your performance, and manage other Twitter functionalities through its dedicated dashboard.
AgoraPulse is a social media management tool for Facebook, Google+, Instagram, LinkedIn, Twitter, and YouTube. Generally, AgoraPulse allows you to improve the way you publish, engage, listen, report, and collaborate for these social networking sites.
Specifically for Twitter, Agora can help you screen certain tweets out, divert certain tweets to a dedicated teammate, keep you evergreen tweets in circulation, identify key followers, and generate analytics on various metrics.
Tweetdeck allows a more organized way for businesses to experience Twitter. Basically, Tweetdeck is a dashboard set out into columns dedicate for specific filters. The most common filters that are set (and can be recommended for you as well) are mentions with the business’ username, mentions without the username, direct messages, and shares.
With this, you will be able to understand better, and in an easier manner, free from a lot of distractions. Mentions, both linked and not, opens up opportunities. Meanwhile, direct messages allow you to connect with your audience, and this way, you are sure you won’t miss any of your direct messages.
Commun.it helps you manage your Twitter community in an effort to engage them better, to find new leads, and to grow it. The software allows you to screen your follower and see who are best to engage according to their relevance to you.
Commun.it also provides analytics on your activity and engagement. Specifically, the reports will present your statistics on direct messages, mentions, and retweets. You can further see changes on your follow count for the period. You will also be provided a report on who among your followers are engaging with you the most.
Twilert is a tool that notifies you via a real-time email when your brand name, your chosen keywords, or your hashtags are mentioned on Twitter. With this, you are able to come up with potential leads, while at the same time evaluating your engagement with your audience.
Twitonomy is an analytics and monitoring tool made especially for Twitter. It features its own interface to easily monitor your profile. The analysis can show you the number of tweets you make, the number of links you share, the number of mentions you’re in, followers and for which tweets have the most retweets, which among your hashtags are being used the most, and which tweets are getting the most positive feedback.
With all these, you will know what works for your followers, allowing you to improve your campaign further.
BuzzSumo allows you to craft effective Twitter campaigns by showing you what topics went viral in the last 12 months on Facebook, Google+, LinkedIn, Pinterest, and Twitter. With this information, you are able to understand the kind of campaigns that would work best for your audience.
Coming up with great content is especially important. But with a grasp on what worked in the past, you can have a better understanding of what appeals to your audience the best.
Boost your Twitter Campaign in 2019 with these Tools
It is important that you maximize your Twitter efforts in 2019 as social media marketing will continue to be an effective platform for marketing. These tools can definitely help you out, allowing you to come up with campaigns that can bring about your desired results. Check these tools out and see which among them are best for you.
Author Bio: Kevin Urrutia is the founder of Voy Media, a marketing agency in NYC. Kevin has helped businesses maximize their sales and conversions by unlocking the potentials of Twitter marketing. He crafts personalized solutions for each client, ensuring that the best results will be achieved in the most effective manner.