It’s hard to imagine building a successful website without using data from Google Analytics or Search Console, but when it comes to managing a site on WordPress, accessing these services can be pretty cumbersome. Finally, that’s all beginning to change.
Google Site Kit is a new, free WordPress plugin that bundles some of the best Google services into one convenient package. From impressions and search engine rankings to loading speed and ad revenue, Site Kit unifies the best insights from Google products into a single dashboard. That means you can now get top-tier site statistics without leaving WordPress, making it easier to grow your company, increase your earnings and get your website out in the world.
Google released Site Kit in June 2019 as a developer preview. Since then, Google has gathered feedback and made updates.
On Thursday (October 31, 2019), Google released its Site Kit WordPress plugin for everyone to use. So, its officially out of beta. And Google says it has now “drastically simplified the setup flow, fixed lots of buts and polished the main user flows.”
10 Reasons Why this FREE WordPress Plugin is a Must-Have Google Tool
Get Your Insights at a Glance
Once you set up Google Site Kit, you can get all of the most important insights about your website’s performance at a glance – without leaving WordPress. That means you can deactivate those other analytic plugins that charge you if you want to see all of your stats, and you don’t need to visit multiple websites to see how your site is doing. It’s all displayed on one easily readable dashboard.
It’s Incredibly Easy to Set Up
This powerful WordPress plugin was created with the ease of use we’ve all come to expect from Google. To use it, simply download the Kit, upload it to WordPress as a new plugin and then authenticate and verify your site. After that, you’re good to go.
You Can Add the Services You Want
Once you get everything set up, you can begin connecting more Google services. By default, the plugin connects you to Google Analytics, but you can also add Google Search Console, Google AdSense, and Google PageSpeed Insights to get a more in-depth look into your site’s performance. We can expect more features to be added as the plugin gets further into development.
View Page Stats from the Admin Bar
Instead of clicking through the default stats sections on WordPress to figure out how one of your pages is doing, this Google tool will let you access page stats directly from the admin bar while browsing your site. This is a great time-saving feature that will give you more flexibility to get the information you need faster.
See How Your Site is Ranking
Before you write your next blog post, you can visit Google Site Kit to see which search queries are bringing the most traffic to your website. The plugin’s Search Console integration will give you plenty of useful information regarding your average search engine position, click-through rate, impressions and keywords.
Make it Easier to Track Ad Earnings
Connecting AdSense to this new Google tool will let you monitor your earnings right from the plugin dashboard, making it easier than ever to see how your content is working for you. If you haven’t joined Google AdSense yet, you can quickly sign up through prompts within the plugin. Why not get another income stream going?
Get Actionable Tips from PageSpeed
PageSpeed Insights is another excellent service included in the Site Kit tool belt. You can use it to diagnose any issues with your WordPress site’s loading performance (It even compares your site to other real-world websites so you can stay competitive). Better yet, it provides actionable, WordPress-tailored advice about how you can optimize your loading speed whenever it finds issues.
Enjoy the Best of Google Analytics in One Place
Of course, what would a site stats tool be without Google Analytics? Right after you download and set up the Site Kit WordPress plugin, you’ll gain immediate access to Analytics, giving you plenty of conversion-boosting insights about how visitors explore your pages and complete goals.
It’s Completely Free
That’s right – Google Site Kit is an entirely free WordPress plugin, so as long as you’re using a WordPress plan that allows you to access plugins, you can use it.
It’s Still Growing
Better yet, it’s still in its early stages, so there are plenty of new features on the way. On the Google Site Kits FAQ page, the developers mention that they plan to expand the plugin’s capabilities. Google recently updated Google Site Kit during its beta stage. Once more users test-drive the plugin, Google is likely to make even more updates in version 2.0.
Google Site Kit is an extremely promising new WordPress plugin that will give you easy-to-digest insights right from the dashboard. If you want more advanced reports, you can even access relevant Google products by following links embedded in the plugin results. All-in-all, this new Google tool is an essential plugin for website owners who are looking to kick-start, monetize and grow their site.