Healthcare providers across the world face unique industry challenges. Today, hospitals and many private organizations struggle to adapt to their patients’ changing needs and growing industry demands.
The Problem with Ever-Changing Consumer Expectations and Industry Demands
With the introduction of the internet and technology, patients have become more selective in acquiring healthcare services. Consumers no longer settle for the nearest healthcare provider in their location. They are assessing medical professionals based on the level of care and convenience that meets their expectations.
Digital presence also serves as a deciding factor in choosing a healthcare provider. With information at their fingertips, your prospects can easily search for your business online and make their decisions. If they don’t find you anywhere on the web, your target patients will likely go to your competitors.
To address these challenges, healthcare professionals and marketers must reconfigure their marketing strategies. However, most healthcare practitioners are resistant to change. Studies show that most U.S. consumer industries allocate billions of dollars in digital marketing. Healthcare marketers, on the other hand, only spend approximately $1.4 billion on healthcare digital marketing.
Scale Your Practice and Help More Patients in Need of Your Healthcare Service
Thrive Internet Marketing Agency is your trusted PPC agency. We provide pay-per-click marketing services designed to help you create a positive impact on your niche market. Let us help you maximize healthcare PPC services to reach your specific demographics.
Call us now and let’s get your PPC campaign started.
Healthcare Certifications PPC Services
Provide Answers to Your Patients with Targeted Pay-Per-Click Marketing
Let Thrive’s team of PPC experts help you maximize healthcare PPC services to reach your specific demographics.
Here’s how we make sure your brand has ample visibility online and your advertising efforts result in lead generation, increased conversion rates and ultimately, a boosted back pocket.
KEYWORD RESEARCH & STRATEGY
Fill in the gaps in keyword targeting and identify search terms that your prospects use when looking for healthcare services online. Our healthcare PPC experts leverage dynamic search ad (DSA) campaigns in targeting relevant search queries. We also implement ad extensions and smart display campaigns to maximize your digital exposure.
LANDING PAGE CONVERSION
As a reputable PPC agency, we believe that brand consistency and authenticity are two critical factors in landing page conversion. That is why we ensure your landing pages match your ad campaigns and address your prospects’ search queries. We utilize video content, remove unnecessary form fields and place clear calls-to-action (CTAs) throughout your site.
PAY-PER-CLICK MANAGEMENT
Gain more exposure and see immediate results through PPC management. Our healthcare PPC experts are knowledgeable in both business-to-business (B2B) and business-to-consumer (B2C) healthcare marketing. We analyze your competition, impression share and other metrics to determine areas of improvement.
PAID ADVERTISING
Our healthcare search engine optimization (SEO) and pay-per-click marketing experts analyze the search intent of your target patients. In this way, we set key performance indicators (KPIs), bids and budgets aimed at acquiring optimum results. We also utilize call tracking software to optimize your PPC campaign based on the quality of calls.
NEXTDOOR ADVERTISING
Connect with residents in your neighborhood and help them tackle their emergency healthcare needs. Our PPC experts manage your business page and online reputation. We also provide relevant, real-time information to establish your thought leadership brand and expand your local reach.
ADS SPLIT TESTING
We test multiple variations of your ad campaigns from your ad creative, placement and audience segments. Doing so allows us to customize your paid advertising strategy and determine which ad variations generate the highest conversion rate. Call us now to learn more about how we can help improve your ad performance.
CONVERSION RATE OPTIMIZATION (CRO)
Optimize your paid ads and landing pages to raise your conversion rate. Our PPC experts evaluate your keyword performance, improve your landing pages’ loading speed, include call conversions and optimize your ads for voice search. In this way, we help you provide better customer journeys.
SOCIAL MEDIA ADVERTISING
Statistics show that 70 percent of consumers expect brands to have a social media presence. Create a robust online image and position your healthcare services in front of your prospects through social media advertising. We establish your brand identity and utilize various social media platforms to boost your customer engagement.
GOOGLE/BING ADS MANAGEMENT
Ensure your target patients find your business across search engines through Google and Bing Ads management. We assign keywords, match types and bids on your ad campaigns. In addition, we set your demographic information and establish your ad schedule based on your prospects’ peak periods for online browsing.
Proven Healthcare PPC Results
MULTIPLE-LOCATION ORTHOPEDIC PRACTICE GROUP
+61.4%
New Website Users
+52%
Monthly Traffic
This medical practice group tapped our PPC experts to aid its transition toward online marketing. We employed PPC optimization to implement better keyword targeting and other paid search improvements. Our efforts paid off, with the client amassing nearly 11,300 clicks and a 557 percent increase in monthly leads.
MULTIPLE-LOCATION DERMATOLOGY PRACTICE GROUP
+440%
Top 5 Keyword Rankings
+52%
Monthly Traffic
A combination of a robust local optimization strategy and an effective conversion rate optimization (CRO) method was what this skincare treatment center needed for its 100 locations. These integrated solutions propelled the site to the top five keyword rankings. At the same time, the client achieved a 191 percent boost in monthly leads.
MULTIPLE-LOCATION ORTHODONTIC PRACTICE GROUP
+191%
Monthly Leads
+22.7%
Conversion Rate
This orthodontic practice group wanted to generate new patient consultations when it came to Thrive. Our PPC campaign strategists ramped up its solutions, bringing a 52.3 percent traffic increase, with 49.1 percent new visitors. We also drove up monthly traffic to create a robust web presence for the client.
Why Choose Thrive As Your
Healthcare PPC Company
Get Found by Patients Ready to Book an Appointment
The healthcare industry is heavily regulated. To comply with industry regulations, healthcare providers must understand the intricacies of launching a pay-per-click management campaign. It is also crucial that you have the right team to manage and optimize your ads while ensuring compliance with the Health Insurance Portability and Accountability Act (HIPAA).
Entrust your PPC campaign with our healthcare PPC company and get the most out of your investment. At Thrive, we utilize strategic advertising methods to help you acquire new leads and patients. Partner with us and take advantage of an entire team of healthcare social media marketing and PPC experts.
Schedule a consultation now and gain the following benefits (and so much more):
Healthcare PPC Experts
At Thrive, we genuinely care for the success of your business. Our digital marketing agency is composed of Google-certified professionals who work hard to position your healthcare company at the top of search results. We leverage our years of expertise, skills and knowledge to bring you targeted results.
Proven Track Record
Throughout the years, our healthcare PPC company has worked with multiple businesses in realizing their growth potential. In the past, we’ve helped an orthopedic company increase its monthly leads by 557 percent and overall monthly traffic by 52 percent. We can do the same for you — let’s work together on achieving your desired results.
Monthly Reports
We provide detailed monthly reports and video summaries to keep you updated on all your online activities and campaign progress. Our healthcare PPC specialists schedule a one-on-one consultation with you at your most convenient time. In this way, you stay on top of your PPC campaigns.
Customer-Centric Approach
At Thrive, we ensure all our strategies align with your core practices. Tell us your goals and budget, and we will shape your PPC campaign around your demands and expectations. Feel free to reach out to us anytime if you need clarifications or further explanations regarding our processes.
Integrated Web Solutions
Aside from pay-per-click management, we also offer custom healthcare web design services. Our web solutions are designed to help you provide the best possible user experience. We optimize your landing pages, speed up your site and ensure your ads are mobile-responsive.
