In today’s internet-driven world, marketers have a rich assortment of tools and channels to connect with their prospects. However, it’s not the same case for healthcare marketers. All industries deal with issues, but healthcare marketing challenges are especially complex. Healthcare professionals face stringent regulations and a complex market structure.
Until the 1970s, healthcare marketing was mostly illegal. It took years for the boards to consider medical marketing an ethical practice. Since then, compliance with the Health Insurance Portability and Accountability Act (HIPAA) has always been a concern in healthcare advertising.
As a healthcare professional, you need to be careful in your brand messaging and claims, as these can inflate the results of a particular service or product.
Another challenge that healthcare providers face is the unusual market structure, especially in the U.S. The majority of consumers in the U.S. rely on third-party administrators, such as insurance companies, in accessing and paying for their healthcare treatments and medicines. This means that even if you compel patients to use a specific healthcare system or medication, you cannot guarantee that they will utilize your services. After all, the final decision depends on third-party administrators.
Unique market structures and strict industry regulations present significant targeting challenges for healthcare providers. The good news is that healthcare search engine optimization allows you to facilitate effective patient communication while ensuring compliance with HIPAA.
Optimize your healthcare marketing strategies with the help of Thrive Internet Marketing Agency. We are a recognized SEO company.
Schedule a call with one of our healthcare digital marketing experts today for a free quote on your project.
Healthcare SEO Services
Reach More Patients Looking for Healthcare Services
Thrive Internet Marketing Agency is committed to helping businesses succeed in their specific niche markets. We provide targeted healthcare SEO services aimed at improving your medical business results.
Make sure your prospects find your website wherever they are with the help of your expert healthcare SEO services.
KEYWORD RESEARCH & STRATEGY
Statistics show that 77 percent of patients search online before booking an appointment with a healthcare provider. As such, our healthcare SEO agency puts a premium on keyword research and optimization. We perform competition analyses and leverage long-tail geo-modified keywords to improve your search performance.
Rank high on search engines by reaching out to the right people at the right time using the right platform. Our SEO company performs audience research, crafts quality content and connects with industry leaders and webmasters. Doing so allows us to enhance your online visibility and increase your site traffic.
Our healthcare SEO experts create authentic, positive relationships with your prospects through informative blog posts backed by research and data. More importantly, we humanize your brand messaging to ensure we appeal to your target audience. We utilize real stories in your content while ensuring it’s HIPAA compliant.
Thrive’s healthcare SEO experts focus on improving your site’s relevance and semantics in search results. We optimize all aspects of your website from mages and content to your site’s mobile responsiveness and loading speed. In this way, we help establish your healthcare expertise and online authority.
Keep track of your site’s online reach and engagement levels using Google Analytics. We analyze the response rate of your site visitors and the overall performance of your healthcare pay-per-click marketing campaign. In this way, we maximize the potential of all your patient engagement platforms.
Local search is integral in marketing your healthcare services and expertise to your target audience. At Thrive, we personalize your patients’ brand experience from research through appointment scheduling. We create localized content, manage your local listings and provide review responses.
We optimize your site elements to ensure search engines can crawl and index your website properly. We fix your 404 pages, remove duplicate content, avoid cloaking and utilize redirects properly. These methods are crucial in making your website future-proof.
Magnify your online presence across locations and provide convenient healthcare services to your target patients. We establish your unique brand identity, capture mobile users, clean up directory listings and encourage customer reviews. Leverage franchise SEO and extend your healthcare services to those who need them the most
Our healthcare SEO agency is committed to helping you turn more visitors into patients. We create useful healthcare blogs, maximize social proof and optimize your site navigation. Doing so allows us to enhance your healthcare marketing efforts and deliver measurable results.
Proven Healthcare SEO Results
New Website Users
An orthopedic practice group based in the Southern United States partnered with Thrive to generate more leads. Our team of experts scaled up various aspects of optimization, such as content development and review acquisition, to drive desired results. Through our comprehensive organic search strategy, the client was able to add 557 percent to its monthly leads and gain 393 new positive reviews.
This champion of skincare treatment has 100 centers across the United States. When it came to Thrive, its goal was to devise a unified local search strategy to capture each target market's interest. Our focused approach allowed the firm to garner a 440 percent increase in its top 5 keyword rankings, dominating for terms like “skincare exam” and “Botox injection.”
Top 5 Keyword Rankings
This orthodontic practice group approached Thrive to get assistance for its organic search efforts. Our SEO strategists created a holistic game plan that helped the client rank for the top-performing keywords. Our optimization strategy elevated the client’s content by 226 percent for the top five keywords and boosted monthly traffic by 119 percent.
Why Choose Thrive as Your
Healthcare SEO Agency
Position Your Healthcare Company at the Top of Search Results
As the number of online users continues to climb into billions each month, so does the complexity of healthcare search engine optimization. Industry standards and search engine algorithms constantly change. To capture your target patients, you must adopt strategies that maximize the long-term visibility of your website.
At Thrive, we provide integrated healthcare social media marketing and SEO services to boost your brand recognition across online channels. In the past, we’ve partnered with a multiple-location orthodontic company. After only 18 months into the SEO strategy, we were able to increase the client’s monthly leads by 122 percent and the overall conversion rate by 80 percent.
Partner with us and let us show you how we can help boost your online rankings. Here’s what you can expect from our healthcare SEO services:
Healthcare SEO Experts
We understand that healthcare search engine optimization is more than knowing medical SEO keywords. That is why we invest in training and conferences to improve our knowledge and stay current with the latest industry updates. Entrust your SEO campaign with us and let’s work together in achieving your goals.
Thrive has been in the digital marketing industry since 2005. Throughout the years, we’ve established our reputation as a customer-centric digital marketing agency. Trust us to instill the same level of consumer confidence for your brand.
Build a strong SEO foundation with a fast, secure and mobile-friendly website. Our healthcare web design team analyzes your site data, performs speed updates and optimizes your website for mobile search. In this way, we ensure your site is fully optimized for any device that your visitors use.
Conversion-Centered SEO Strategies
We optimize your website for visibility and conversion. Our team capitalizes on competitive insights and performs data-driven analyses to identify your content gaps and technical roadblocks. These practices allow us to ensure every aspect of your SEO campaign is centered on achieving real growth.
Cost-Effective SEO Solutions
Get your SEO strategy spot-on and eliminate unnecessary expenses. Our team offers custom SEO services tailored to your budget and needs. We identify your marketing goals and demands to ensure all our SEO strategies are within your financial capacity and align with your objectives.