Email marketing: it’s a powerful tool that, when used correctly, and it has the ability to boost your leads in a big way.
But did you know it could also be your ticket into the pockets of the elusive millennial consumer?
According to Adobe, millennials spend roughly six hours each day checking their email! This means that companies who know how to enact effective email marketing can have near-exclusive access to a notoriously difficult and discerning, yet hugely profitable market.
Why Do Millennials Matter?
Some marketers wonder why companies spend so much time and energy thinking about millennials. The answer, though, is simple. Millennials boast more than $200 million in annual purchasing power. Born between 1982-2002, they are the most tech-savvy generation that has ever existed.
According to the Huffington Post, millennials spend 85% of their web time on mobile platforms, which makes them the dream demographic for businesses who have taken calls to optimize for mobile and responsive design seriously.
Between their hefty budgets and their sheer mass, millennials are currently one of the most in-demand marketing groups in the world.
How To Adapt Email Marketing to Reach Millennials: 5 Tips
While reaching millennials via email can be amazingly profitable, there’s a learning curve involved. Marketers who want to excel with millennial email marketing will do well to follow these guidelines:
1. Keep All Marketing Emails Brief & Succinct
Millennials are busy people, and they’re not interested in wading through dense marketing emails. Because of this, it’s essential for brands trying to reach this demographic to keep all marketing emails short, succinct, and to the point.
Ideally, a marketing email aimed at millennials will offer all needed information in a digestible and accessible way, without being too short. Millennials want value, and they want it now.
By offering them marketing emails they can take in, synthesize, and act on in a rapid period of time, you’ll have a better chance of getting them to convert.
2. Make Your Marketing Emails Visually Appealing
Just call them the “Mac Generation.” Millennials are tech-savvy people who have grown up in a climate where things that are useful are also expected to be pretty. With this in mind, give the design of your emails some extra attention.
Things like high-quality graphics, custom visuals, beautiful, crisp logos, and an attractive color scheme will all go a long way toward helping your emails stand out in millennials’ inboxes.
3. Poll Your Millennial Customers For Their Opinions
Millennials want to feel like the companies they interact with need their opinions, and they’re more than happy to offer them. For the best possible email marketing results in the millennial sphere, take pains to ask for and honor your millennials customers’ preferences.
This applies to everything from email preferences to polling about blog topics, product development ideas, and daily life. In addition to helping the millennials you serve feel more involved in your content, this can also go a long way toward improving your relationship with your millennial consumers.
4. Optimize For Mobile Everything – All The Time
To perform well with millennials, all of your marketing emails must appear well on a mobile platform. Because millennials utilize mobile more than virtually any other marketing segment, it’s essential to ensure that your email marketing meets them where they already want to be.
Ensure that your images, text, buttons, menus, and CTAs all display well on mobile platforms. Don’t be afraid to test everything time and time again for functionality. A bit of extra effort here today will save you time and hassle down the road.
5. Make All Of Your Content Personal
Millennials, more than any other generation, want personalized content. Provide them with content that comes from a recognizable “From” location and address the message to them personally. You’ll stand a much better chance of grabbing their attention and encouraging them to interact with your email.
Keep in mind that millennials want personalized everything, and extending this thought process to your email is one big way to ensure that it is as effective as possible.
Email Marketing With Millennials: An Effective Tactic
When it comes to reaching millennial consumers, email marketing is a fantastic way to make it happen. Millennials are already deeply involved in email. Because they participate more actively on the mobile platform than virtually any other group, it’s easy to reach millennials through well-planned, intelligent marketing emails.
Keep in mind, though, that millennials require different things from other generations. They want their emails to be more than beautiful. Millennials also expect them to be personalized, simple, integrated with social sharing, and valuable.
If you can figure out how to offer all of these things, you’ll find that you have a unique and direct access line to the millennial consumers.
Do you need help with email marketing? Are you confused about how to reach millennials in your marketing? Contact Thrive Internet Marketing today for professional email marketing assistance.
