Considering that Google processes billions of search queries every day, SEO service aims to raise your organic rankings for a particular set of keywords and boost your website visibility.

Effective SEO involves two critical website optimization strategies geared towards making your site more user- and search engine-friendly: on-page SEO and off-page SEO.

Remember that a good website optimization tactic isn’t about choosing between on-page and off-page SEO. You need both to establish your brand authority and rise above the business competition.

Unfortunately, there is no definite answer to that question. SEO services can generate results within a few weeks or months. However, for others, especially in competitive industries, results of SEO for your business can take several months, if not longer.

But one thing is certain: When done right, data-driven SEO for your business can help you passively earn business leads and revenue from your website 24/7.

From phone calls and online sales to in-store visits, a well-executed SEO service for business-to-business (B2B) and business-to-consumer (B2C) companies will generate results even while you’re sleeping.

Now that we’ve defined what is SEO, we look at it in action.

When searching for a service or product online, consumers are more likely to choose one of the top five suggestions that appear on the first page of search results. And there’s a massive difference in click-through rate (CTR) between the first 10 organic positions.

According to a Backlinko study, the first organic result in Google Search gets approximately 27.6 percent of all clicks. Unsurprisingly, the tenth position has an abysmal 2.4 percent average CTR, which is 10X lower than the first result. In fact, only a few users venture into the second page and beyond.

Establishing a strong SEO strategy helps you rank higher in relevant search results and garner more online visibility. This increases your chances of driving more website traffic and potential business leads to your website.

Let’s see how SEO for B2B and B2C has helped key market players realize their digital potential:

SEO for B2B and B2C is focused on bringing organic website traffic. Meanwhile, digital marketing aims to improve your overall digital presence beyond SEO. It can be broadly broken into different categories, including SEO, PPC advertising, email marketing, reputation management and conversion rate optimization (CRO), among other services.

Let’s delve into some of these digital marketing components and how they relate to SEO.

The main difference between SEO and SEM is that SEO focuses on generating website traffic from organic search results. Search engine marketing, on the other hand, focuses on driving traffic and visibility from both organic and paid searches.

SEM is a broad category that includes SEO and paid advertising. This means SEO falls under SEM.

Should you focus 100 percent of your digital marketing efforts on SEO? Or should you invest in SEO and SEM to drive more traffic to your site?

If you have a very limited budget, you should focus on SEO first to cement your name in the digital marketing realm. You may not see a return on investment (ROI) right away, but it still makes more sense than burning through your marketing budget on PPC ads that may only run for a week.

“Focus on ranking a few pages first that would be most impactful for the growth of your company,” Harris said.

“Are there a few products that drive your revenue and have the largest customer base? Are there a few locations where your services are available? Focus on ranking them first so you can get the most bang for your buck.”

If you have a regular monthly budget and the ability to launch and test advertising campaigns, tackling both SEO and SEM simultaneously is an excellent strategy to rank high in your target SEO keywords and maximize your search traffic.

To keep your target audience’s attention, web designers create visually pleasing and interactive interfaces. Content specialists create website content that gets visitors to explore the page and take action, whether to sign up for your newsletter, download a free demo or add a product to their cart. It is then the responsibility of web developers to bring both design and content together with code.

But before the designers can begin the web development process, SEO takes center stage. SEO for B2B and B2C websites is a critical component that needs thoughtful consideration from the planning phase all the way to the launch date:

SEO and social media play a big role in getting your content in front of a larger audience. When done right, SEO and social media marketing improve your engagement signals and create a larger SERP real estate for branded queries.

So what is the relationship between SEO and social media?

Social media serves as an indirect tool to increase your search visibility and organic search ranking. While social media does not directly impact SEO, social signals (i.e., likes, shares, comments, etc.) generated from people sharing your content on different social media channels contribute to driving brand awareness, building brand following and boosting your website traffic.

Consider the case of this plasma donation center:

The center invested in SEO and social media marketing to build up its new brand image, spread awareness and grow its social media following across its service locations.

The results:

• +29,521

  Link Clicks

• +459

  Checkouts Initiated

• +448

  Conversions

• +10,938

  Landing Page Views

By combining SEO and social media marketing, the center achieved increased search visibility and sent relevant traffic to its newly launched website. Not only that – but it also successfully got more donors to sign up.

We’ve established that SEO benefits businesses in numerous ways. But should you pay for SEO services from a professional digital marketing company?

“SEO is not easy, and it requires the correct team to tackle it,” Harris said.

“It’s not easy to rank a website for relevant keywords, so finding a digital marketing company is crucial to achieving success in a very competitive industry.”

Unless you resort to paid advertising, making it to the top spot of SERPs does not happen overnight. To gain long-term SEO benefits for small business and large enterprises, you need to put the time in and really work at achieving steady progress. A professional SEO agency can help you expertly manage your SEO and digital marketing campaigns.

There are quite a few things to consider when hiring an SEO company. Still, the most important is choosing an SEO company that can explain its strategy, help educate you on SEO in general, has a track record of success both for clients and itself and provides reasonable SEO pricing.

“An agency that is the right fit acts like a partner,” said Hannah Garon, Thrive’s SEO Director.

“They understand you know your business better than anyone but will utilize your knowledge and their knowledge of digital marketing to propel you to success. They would tell you when something could impact you negatively, not just ‘yes you to death’ to keep your business.”

To help you out, here are 10 steps to take when choosing an SEO and digital marketing partner:

• Set clear goals as to why you need SEO services in the first place.
• Determine your marketing budget.
• Identify the SEO techniques they use and how they track and measure campaign results. A reputable SEO company implements proven, white-hat SEO strategies tailored to your needs and demands.
• Research and compare SEO pricing and packages. The right SEO agency should provide quality services at cost-effective SEO pricing.
• Check reviews and references.
• Watch out for SEO agencies that guarantee results within a specific timeframe. Some might implement black hat SEO techniques, which would be detrimental to your long-term SEO success.
• Demand full transparency of its processes and internal and client results. Look for a company that practices what it preaches and can prove it by ranking well itself.
• Review case studies, previous projects and client portfolio.
• Check the agency’s knowledge of the latest algorithm and industry updates.
• Understand reasonable timelines. SEO takes time. If you expect SEO services to pay off in just a few weeks or months, you will be disappointed.

“At the end of the day,” Garon said, “an SEO agency that owns their results and comes to the table with ongoing recommendations and doesn’t put your account on autopilot is always a good fit.”

What you should know about SEO is that it’s a complicated and ever-changing landscape. This means it should be left to the experts. By outsourcing your SEO and digital marketing campaign to a trustworthy SEO services provider, you:

SEO is too important to ignore. Entrust your SEO and digital marketing campaigns to a reliable SEO company and achieve the best results, no matter how long it takes.

Investing in a solid SEO strategy today means investing in the future growth of your business. If you want to get started with SEO or need professional help to outrank your business competitors, Thrive Internet Marketing Agency is here to help.

At Thrive, we use the same SEO strategies for ourselves that we offer to clients and that we have used successfully to rank for some really high-difficulty keywords (probably some of the ones you searched for that led you to this page!). We are always testing, innovating and rolling out new processes to keep ahead of the business competition, and we roll those new tactics out to our clients.

Our robust SEO tactic enabled us to achieve an unprecedented growth rate year-over-year:

The same tactic has allowed us to generate the following results for our SEO clients from 2017 to 2021:

• +$1.6 billion in recurring monthly revenue
• +7,168,502 website traffic
• +1,281,500 sales leads
• +53,283 Top 5 keyword rankings

And in 2021 alone, we generated 2.4 million conversions and 31 million site visitors through our SEO service.

Thrive, as a large agency, has a wide range of strategists with different experiences, SEO expertise and business verticals. This allows us to match a strategist with your business that we believe is a good fit based on those factors and provide measurable results to help you achieve SEO success.

Schedule a meeting with one of our SEO experts today, and discover the SEO benefits that your business can take advantage of by working with an award-winning SEO agency.