Maximizing the monetary value of visitors to a website has been the tough nut to crack for small business owners since the nascent days of the web. The goal is to collect vital information needed for marketing that may be utilized at a later date to provide opportunities for savings and corporate outreach.
Reaching out to potential subscribers does not need to be a major challenge. Readers, if presented with the invitation in a unobtrusive and friendly manner, will readily provide their contact information. The question is how to straddle the line between getting the request in front of the reader without obstructing access to the needed information.
Hello Bar handles this task easily, by creating an easily recognizable, though unobtrusive, banner at the top of the web page. This banner can be customized to either show an email sign up form, social media buttons, and even a custom link to a specific landing page. Here is how easy it is to use:
User Friendly Development
Installation starts with a visit to Hellobar.com, where you will be asked to supply your web address. Do not worry, nothing is changed at this stage of the process! Within moments, a small image of your site will be loaded, with a sample Hello Bar at the top of the page.
From there, you can easily customize the bar to meet your wants and needs. Everything from the sort of information it collects, to the color scheme, may be altered through well explained prompts.
At the end of the process, when you are satisfied with the contents of the banner, you simply hit “Install” and create a free account.
After creating your account, it is a relatively simple process to install it on your site. There are two easy ways to install the banner: a WordPress plugin or a single line of HTML code that you can insert into your website.
Both options are easily reversible, and can be done by anyone with even the most limited of web development experience. If you cannot access your site’s code directly, Hello Bar even includes an option to contact your website manager directly, with the appropriate instructions.
Easy to Use
After installing Hello Bar, you can access the accumulated information directly from the Hello Bar site. The interface is very simple, if the end user can use a basic webmail service then they will not have any problems navigating the dashboard.
Depending on the choice made, information will be provided about the number of people that have viewed it and clicked the banner. While inside of the dashboard, it is possible to create new banners that can be customized to fit a variety of circumstances. A popular option, for the paid accounts, is the targeted banners that show different information depending on the platform.
Many email and lead generation companies charge hundreds of dollars per month, keeping all but the largest companies from being able to utilize their services.
Hello Bar turns this model on its head, by offering a free level and an industry class level for only $15 per month. There are no long term contracts, giving the smart business owner plenty of opportunities to experiment and discover the perfect marketing setup for their company.
There is no pressure to upgrade to the higher levels. The only difference between the starting plan and the paid options are the number of guaranteed views and the presence of the Hello Bar logo on the banner.