The integration of eCommerce and social media has transformed how retailers interact with consumers. Today, businesses use social media for eCommerce to either guide shoppers to their website or app, sell products on social platforms, or do both.
With millions engaging on platforms like Facebook, Instagram and TikTok, brands have multiple unique avenues to reach and convert customers through these channels.
Yet some are only getting mere likes and follows without real sales.
That is to say, many are still at a loss when it comes to eCommerce social media marketing. The abundance of social channels and tools can understandably lead to analysis paralysis.
We’re here to help as this social media eCommerce guide unpacks:
• What Is eCommerce Social Media Marketing?
• Why Social Media Marketing Matters for eCommerce Brands
• 16 Social Commerce Tips: How To Create a Social Media eCommerce Strategy
• Social Media Metrics To Track for eCommerce
• Get Expert Help: Strategic eCommerce Social Media Marketing
• Social Media eCommerce Frequently Asked Questions
Here’s a quick look at the tips on how to use social media for eCommerce:
1. Start with social media goals.
2. Audit your social media presence.
3. Review your target audience and competition.
4. Choose the right social media platforms.
5. Set up social eCommerce profiles.
6. Create a content marketing plan.
7. Invest in paid social.
8. Partner with the right influencers.
9. Monitor your performance.
10. Use social media tools.
11. Perform social media listening.
12. Regularly engage with your audience.
13. Repost user-generated content.
14. Highlight favorable customer reviews.
15. Use social media for customer support.
16. Link your social media pages and website.
What Is eCommerce Social Media Marketing?
eCommerce social media marketing is the use of social media platforms to promote an online store. It’s a strategy eCommerce brands use to build awareness, grow followers and drive sales through social channels.
In social media eCommerce marketing, you’ll often hear about social commerce and mobile commerce.
Social commerce is the selling of products directly on social media. Meanwhile, mobile commerce involves selling through mobile devices. These two concepts are closely linked since nearly everyone uses social media on their phones.
Another facet of social eCommerce is social selling.
Social selling is the practice of using social media platforms to connect with and nurture potential customers to hopefully drive sales. In a sense, social selling is much like modern-day relationship building, minus the cold-calling.
Why Social Media Marketing Matters for eCommerce Brands
Social media algorithms champion smart targeting by understanding user preferences and delivering personalized recommendations. For eCommerce brands, this means that social media platforms can handle much of the heavy lifting of marketing.
“Social media for eCommerce is all about the incredible reach and precise targeting. You can connect with so many people, tailor your messages to specific groups and engage with them right when they’re interested,” said Nada Khafaga, creative content lead at Thrive Internet Marketing Agency.
Essentially, using social media for eCommerce marketing fosters engagement that can convert followers into customers.
Here’s more on the benefits of social media for eCommerce:
Expand Your Online Reach to Where Users Are
In early 2024, the U.S. had roughly 331 million internet users, and of those, about 239 million were active on social media*. To put into perspective, this amounts to 99% of the U.S. population being online and 71% using social media, with the total population at 335 million*. The figures highlight the immense opportunity social media presents for businesses to engage with a vast audience virtually anywhere across the country.
Make Your Brand More Personable Online
Social media gives you the perfect platform to craft a more approachable brand identity. It’s all about showcasing your business’s human side and connecting with customers on a personal level. Whether you share behind-the-scenes glimpses or respond to chats or comments, every interaction helps build a more relatable brand to modern-day consumers.
Get Heightened Customer Engagement
If there’s one online platform where customers are empowered to engage, it’s social media. Social media’s native features alone naturally invite users to interact with brands and each other. From the simple “like” button to the comments section and direct messaging, you can use features to facilitate two-way communication between you and your prospects.
Reach Into Your Followers Networks
Originally, social media was squarely aimed at connecting people. For modern businesses like yours, this translates into a fantastic marketing opportunity to tap into your followers’ networks and amplify your brand visibility. For example, when a follower shares your content, it’s displayed on their feed, where their friends can see it even though they’re not following you. That’s essentially free marketing, a bonus reach for you.
Offer More Convenience to Your Customers
Social media shopping enables customers to shop anytime, anywhere. Whether scrolling on a morning commute or lounging at home, customers can discover products and make purchases directly through social channels they use daily. Algorithms on social media tailor product ads based on user behavior, preferences and shopping history. So, they are more likely to see offerings that match their tastes and needs, simplifying their search process.
Other benefits of using social media for eCommerce are:
• In-App Features: Many social media platforms have integrated shopping features, such as in-app purchases, which means users can go from discovery to purchase without ever leaving the app. Customers can easily interact with brands through comments, direct messages or live streams before making a purchase.
• Social Proof: Social media platforms provide immediate access to reviews and testimonials from other users. Seeing how others have experienced a product or brand can influence decisions and reduce the uncertainty associated with online purchases.
Khafaga noted that eCommerce social media marketing gets more eyes on your brand, more interactions and, ultimately, more sales.
Social Media eCommerce Statistics
Globally, social commerce raked in a whopping $571 billion in revenue in 2023. It’s projected to keep soaring with a compound annual growth rate (CAGR) of 13.7% from 2023 to 2028. By the end of that stretch, experts anticipate this sector’s earnings to skyrocket past the trillion-dollar mark.
Here’s more social media eCommerce statistics and facts to know:
• Social commerce sales in the United States were estimated to reach nearly 64.8 billion U.S. dollars (2023).
• The number of social shoppers in the U.S. increased from about 97 million to almost 107 million (2021-2023).
• Predictions indicate that by 2028, the Gross Merchandise Value (GMV) of social commerce could reach around 150 billion U.S. dollars, nearly doubling the projected value for 2024.
• A survey in the U.S. found that roughly 50% of social media users aged 18 to 41 had made at least one purchase through social media in the past year (2022).
• Facebook and Instagram were the top platforms for social commerce across all age groups (2023).
• For many Gen Z and millennials, social media platforms have become essential for product searches and discovery, with most of these age groups purchasing products they found on social media.
Social media eCommerce statistics and facts sourced from Statista:
• Social commerce revenue worldwide
• Social commerce in the United States
16 Social Commerce Tips: How To Create a Social Media eCommerce Strategy?
Here are essential tips for effective social media eCommerce marketing. Whether new to social commerce or looking to refine your approach, this guide will equip you with the know-how and tools to grow your online business like an expert.
How to create an effective social media eCommerce strategy:
1. Start With Social Media Goals
Setting social media goals helps you focus your efforts and resources where they matter most. Goals would be the why of your efforts, influence your decisions and provide a benchmark against which you can measure your progress.
Social media marketing objectives include:
• Build brand awareness
• Grow followers
• Drive website traffic
• Generate leads
• Provide customer support
• Increase online sales
You can take these goals and apply the SMART criteria. An approach that ensures every post contributes to your overall business objectives and helps you grow your online presence in a meaningful and measurable way.
• Specific: Pinpoint exactly what you want to accomplish. Instead of saying “increase engagement,” say “boost Facebook post interactions by 20%.”
• Measurable: Attach numbers to your goals so you can track your success. For instance, “gain 500 new Instagram followers in three months.”
• Achievable: Set realistic goals that push you but are still within reach. If you just started on X, gaining a million followers in a month might be a bit too ambitious.
• Relevant: Ensure your goals align with your identity and broader business objectives. If you’re launching a new product, your social media goal might be to increase product awareness.
• Time-bound: Give yourself a deadline. This creates urgency and helps you stay focused. An example could be “increase LinkedIn shares by 15% in the next quarter.”
While goals can change as you go along, a foundation early on is needed to build your social media strategy.
2. Audit Your Social Media Presence
A social media audit is another good starting point to get a general understanding of your current social media presence, if any. An audit helps inform your social media goals as you identify what’s working, what’s not and where you can improve.
When performing a social media audit, here are several critical pieces of data to look at:
• Profile Information: Check your bios, profile pictures and cover images. Are your profiles complete and consistent across physical and online platforms?
• Content Performance: Analyze the performance of your posts based on engagement, reach and conversions. What types of content get you the most results?
• Audience Demographics: Look at the age, gender, location and interests of your followers. Are you currently meeting their preferences and needs?
• Follower Count: Track the number of followers you have on each platform and note any significant increases or decreases. Where do you have the most followers?
• Referral Traffic: Check how much traffic your social media channels are driving to your online store. Which social media platform drives the most traffic?
• Posting Frequency: Review how often you’re posting on each platform. Is there a posting pattern related to engagement levels?
You also want to gather any comments, reviews or messages from your audience that provide insights into their opinions and experiences with your brand. Remember, while high engagement rates may indicate that your content is resonating with your audience, a social media audit helps you dig deeper and identify which strategies are actually driving lucrative results past mere engagement.
3. Review Your Target Audience and Competition
When you know who your customers are, what they want and how they behave, you create content that resonates, choose the right platforms to engage on and ultimately drive more sales. Without this insight, you’re essentially shooting in the dark, hoping your message hits the mark.
Here are some audience insights to take note of when looking at your current and potential shoppers:
| Psychographic Information | |
| • Age: What is the age range of your customers? • Gender: Is your audience predominantly male, female or a mix? • Location: Where do your customers live? Are they concentrated in specific regions or cities? • Income Level: What are the income brackets of your typical customers? • Education Level: What is the highest level of education your audience has completed? • Occupation: What kinds of jobs do your customers have? | • Interests and Hobbies. What activities and hobbies do your customers enjoy? What are they passionate about? • Lifestyle: What does a day in the life of your customer look like? Are they busy professionals, students or stay-at-home parents? • Buying Behavior: How often do they shop online? What factors influence their purchasing decisions? • Challenges or Pain Points: What problems are your customers trying to solve? What obstacles do they face that your products can help overcome? |
Creating a detailed profile of your target audience doesn’t happen overnight. It requires time and effort, but you can always start with the basics and gradually build a more nuanced understanding of who your customers are and what drives them.
To surface audience insights, you can look at:
• Social Media Analytics: Use the insights from platforms like Facebook, Instagram and X to learn about your followers’ demographics and behaviors.
• Customer Surveys: Directly ask your customers about their preferences, habits and opinions. You can send surveys through polls, SMS or newsletters.
• Website Analytics: Tools like Google Analytics reveal valuable data on who’s visiting your online store and what they’re doing there.
• Customer Feedback: Reviews, comments and support inquiries can provide insights into what your customers like and what they want to see improved.
• Webinars and Live Q&A Sessions: These events can provide direct insights into your audience’s interests and questions.
Remember, it’s practically a relationship. The more you know, the better you can serve and engage them.
For your competitor research, you want to ask these questions:
• Who are my top competitors? The biggest competitors are not always those giant companies offering similar products but those of the same size.
• What social media platforms are they using? See whether they’re directly selling on social media platforms or mostly driving to their eCommerce website.
• What type of content do they post the most? Take note of top-performing posts that you can mimic or do better, and check if they are posting Reels, Shorts or Stories.
• Are they using social media for customer support? Many eCommerce businesses are using social media just to provide after-sales support, so see if your competitors are doing this.
Ideally, you want to revisit your competitors quarterly.
4. Choose the Right Social Media Platforms
Not all platforms are created equal, so being strategic about where you invest your time and resources can make all the difference when it comes down to the results. The right platforms are where your customers are, making it easier to engage with them, promote your products and drive sales.
Here are the top social media platforms for eCommerce:
With over 2.8 billion monthly active users, Facebook offers an extensive reach to its massive user base. It’s ideal for building a community and running targeted ads. Facebook Shops’ robust eCommerce features allow you to create a customizable, full-fledged online store within the platform. You can also use Facebook Ads to target specific demographics and interests.
(Facebook)
Instagram’s visual-centric platform is perfect for showcasing products. It’s particularly popular among younger demographics and has a strong shopping culture.
(Instagram)
TikTok
TikTok has rapidly become a favorite for brands targeting Gen Z and Millennials. Its focus on short-form video content is perfect for creative product showcases and viral marketing. The platform’s powerful algorithm can help your content reach a broad audience, and TikTok Ads provide targeted advertising options. TikTok for Business features also include shoppable ads and affiliate marketing.
(TikTok)
Pinterest is a visual discovery platform where users actively search for inspiration and ideas. It is a powerhouse for driving traffic to eCommerce sites, especially for niches like fashion, home decor, DIY and more. Users also come here to discover new products. Pinterest Shopping Ads and Product Pins allow users to discover and shop for products directly from the platform.
(Pinterest)
More eCommerce social media platforms:
• X, formerly Twitter, is excellent for real-time company updates, engagement, customer support and staying on top of trends. The platform is less about direct selling and more about building relationships and brand presence. While not as eCommerce-centric as other platforms, X’s promoted posts and cards can still help drive relevant traffic to your online store.
• YouTube is perfect for brands that can leverage video content to showcase products, tutorials and user-generated content. YouTube Shopping allows you to feature products in your videos and live streams. With YouTube Ads, you can promote your content and products to a broad audience.
• LinkedIn is another platform you can explore, but mostly for key professionals in your company, especially if you’re running a new or small eCommerce business. The platform could present partnership opportunities between brands and their decision-makers, which LinkedIn is filled with.
eCommerce features to look for in a social channel:
• Social media shops with built-in shop functionalities allow users to browse and purchase products without leaving the platform.
• Organic promotion through rich media content like high-quality images, videos and shoppable posts can boost organic engagement.
• Audience engagement and strong community features that equip your brand to interact with your audience and build a loyal following.
• Paid ads with robust targeting capabilities that can help you reach your desired audiences to drive product discovery and traffic to your site.
• Customer support features let you address customer inquiries and issues promptly, improving your overall customer service experience.
These are the foundational social media marketing features from which eCommerce businesses can benefit.
5. Set Up Your Social eCommerce Profiles
Once you’ve chosen the right platforms that align with your target audience and goals, it’s time to establish your social media presence.
Here’s what you’ll need to focus on:
• Accurate Information: Keep your business details fresh and up-to-date on all social media platforms.
• Professional Presentation: Showcase your brand with high-quality profile pictures and a cover photo.
• Working Link: Help curious followers seamlessly explore your products and services further on your webshop.
• Compelling Bio: Craft a bio that briefly highlights who you are, what you sell and how you benefit customers.
(@unitedbyblue on Instagram)
Above is an example of a rich bio that highlights the company’s heart as well as current events and helpful links. On its Facebook page, United By Blue’s bio or intro says, “For every product sold, United By Blue removes 1 pound of trash from oceans and waterways through company organized cleanups.”
For your eCommerce social media strategy, consistency is key to a seamless and trusting experience for anyone interacting with your brand, no matter where they find you. So, your website and social media profiles should be cohesive and mirror each other with the same logo, color palette and tone of voice.
If you already have social media profiles, now is a great time to optimize them. Review and update any outdated or low-quality pictures and information. Often, your social media profiles are the first point of contact potential customers have with your brand, so keep them welcoming with a polished and professional look.
6. Create a Content Marketing Plan
A content plan outlines what types of content you will create when you post it and on which platforms. There are various content types you can utilize on social media, each serving different purposes. These include product photos, behind-the-scenes videos, user-generated content, blog posts, infographics and live streams.
The success of your eCommerce social media strategy hinges on understanding how different platforms favor different content types. Still, you want to see what works for your own brand, so strategically experiment with your posts. You can review the data from your competitor’s research on the types of content that are performing well for them and see how you can inject similar strategies into your content plan.
For each post on your social media calendar, you’ll generally want to define:
• The social networks you’re posting on.
• The date and time each post goes live.
• Any images, videos or audio clips included.
• Any comments, notes or approvals from team members.
By planning ahead, you can maintain a steady stream of content that keeps your audience interested and drives traffic to your online store.
(@packagefreeshop on Facebook)
There’s no need to feel pressured to fill up your calendar and go crazy with every content type. You can always start with a simple post.
To inspire you, above is an example static post that is simple yet gets the message across. It used emojis, which are more than welcome on social media.
Related article: 5 Types of Social Media Posts and When To Use Them
7. Invest in Paid Social
Investing in paid social is a powerful strategy for eCommerce businesses looking to amplify their online presence and drive sales. Paid social involves using paid advertising options on social media platforms like Facebook, Instagram, TikTok and Pinterest to reach a wider audience.
Unlike organic posts, paid social ads allow you to target specific demographics (beyond your followers), interests and behaviors, ensuring that your content reaches the right people at the right time.
Paid social is incredibly versatile for eCommerce. You can use it to promote new product launches, seasonal sales or special promotions. For instance, a well-placed Facebook ad campaign can spotlight your latest collection, while Instagram ads can showcase visually stunning images of your products to attract immediate attention.
There are several benefits to incorporating paid social into your eCommerce social media strategy:
• Instant Engagement: Paid social can generate immediate engagement. Unlike organic reach, which can take time to build, paid ads can attract likes, shares and comments as soon as they go live. This instant engagement can create a buzz around your products and drive quick interest.
• Target Specific and Lookalike Audience: You can create ads to target particular demographics, locations and interests, ensuring your message reaches those most likely to be interested in your products. Additionally, lookalike audiences allow you to target people who are similar to your existing customers, reaching new potential buyers.
• Drive Traffic and Potential Sales: Paid social ads are designed to drive traffic directly to your website or online store. By using compelling calls-to-action (CTAs) and eye-catching visuals, you can encourage potential customers to click through to your site, browse your products and make a purchase.
You can use the Meta Ad Library to see what ads your competitors are running on the platform, if any.
Ultimately, a well-executed paid social campaign will not only increase traffic to your online store but also convert such visitors into paying customers.
8. Partner With the Right Influencers
Influencer marketing is a strategy where brands collaborate with influencers (individuals with significant social media followings) to promote products or services. This form of marketing leverages the trust and rapport influencers have built with their audience to drive brand awareness, engagement and sales.
For eCommerce businesses, influencers can create engaging content that showcases your products in real-life scenarios, such as unboxing videos, product reviews or quick tips. For example, a beauty brand might partner with beauty influencers to demonstrate the effectiveness of their skincare products, driving interest and purchases from the influencer’s followers.
While it might be tempting to partner with the most popular influencers, it’s best to choose influencers who align with your brand values and target audience. The right influencers are those who genuinely connect with your product and have followers that match your ideal customer profile. A well-matched partnership can lead to more authentic content and better results.
Micro-influencers, in particular, offer unique advantages. These are influencers with smaller but highly engaged followings, typically ranging from 1,000 to 100,000 followers. Despite their smaller audience, micro-influencers often have stronger connections with their followers, leading to higher engagement rates than larger influencers.
(@davina_mi on Instagram)
The example above shows Anthropologie in partnership with a micro-influencer with over 500 followers.
9. Monitor Your Performance
Regularly tracking your performance ensures that your efforts are not veering away from your business goals and that you’re making the most of your social media presence.
While engagement rates such as likes, comments and shares are important, it’s essential to dive deeper into your analytics. Look beyond surface-level metrics and explore data like click-through rates, conversion rates and the demographic breakdown of your audience.
By analyzing trends and patterns, you can identify which types of content resonate most with your audience and adjust your strategy accordingly. For instance, if you notice that video content generates higher engagement than static images, you might decide to incorporate more videos into your content plan. Analytics also help you understand the best times to post, the effectiveness of your ad campaigns and the overall return on investment (ROI) of your social media efforts.
Fortunately, social media platforms come equipped with built-in analytics tools that provide reliable and detailed insights at your fingertips. These tools are user-friendly and designed to help you track your performance without needing advanced technical skills.
10. Use Social Media Tools
Social media tools can help you manage your accounts, schedule posts, run ads and listen to your audience. By incorporating the right tools into your strategy, you can save time, improve your efficiency and gain valuable insights to drive your business forward.
Social media management tools are essential for handling multiple accounts and ensuring consistent engagement, but they are also beneficial for small eCommerce businesses. You can use tools to schedule posts across various platforms, helping you maintain a steady presence without having to manually post each time. These tools also often come with analytics features that provide insights into your social media performance.
Here are a few examples of social media management and listening tools:
• Hootsuite manages multiple social media accounts and schedules posts.
• Buffer helps with scheduling content and analyzing performance.
• Sprout Social offers robust social media management and analytics features.
• Mention monitors your brand’s online presence and tracks mentions.
• Canva aids in creating visually appealing social media graphics.
(Sprout Social)
A helpful tip is to take advantage of free trials. Most reputable social media tools offer free trial periods, allowing you to explore their features and see how they fit into your workflow.
eCommerce Social Media Best Practices
Below are more eCommerce social media best practices to help you get the most out of your online presence.
11. Perform Social Media Listening
Social media listening, also sometimes called social listening, is the practice of actively monitoring and analyzing online conversations about your brand, products, competitors and industry at large. It’s often confused with social media audits, but they’re not the same. You can think of it this way: a social media audit helps you get your house in order, while social listening helps you understand what’s happening in the neighborhood.
You go beyond just mentioning and analyzing the sentiment of the conversations. Are people praising your products? Complaining about customer service? Social listening can help you identify unmet customer needs and inform the development of new products or services.
Overall, social media listening is a powerful practice for businesses to stay informed and connected with their audience as well as make data-driven decisions.
12. Regularly Engage With Your Audience
There are several effective ways to engage with your audience. Responding to messages and comments promptly can make your customers feel heard and appreciated. Participating in chats or hosting live sessions can also create opportunities for real-time interaction by addressing questions and concerns on the spot.
When you interact with your followers, you show that you value their opinions and are available to assist them. Engagement fosters a sense of community and encourages more meaningful connections with your brand.
It’s important to train your team to stay on brand as they engage with potential and current customers online.
13. Repost User-Generated Content
User-generated content (UGC), such as photos, videos and customer reviews, is often perceived as more authentic than branded content. When potential customers see real people enjoying your products, they’re more inspired to trust in your brand. For example, if a customer shares a photo of themselves wearing your product and tags your brand, this is a perfect UGC to repost.
Before reposting, it’s ideal, although not needed, to ask for permission with a simple direct message. Either way, be prepared to remove the post if the original creator later asks you to. Respecting your audience’s wishes maintains goodwill and ensures a positive relationship with your community.
Always, always give credit by tagging the original creator in your repost.
14. Highlight Favorable Customer Reviews
Customer reviews are a form of UGC that can build trust and credibility with potential buyers, as mentioned. One effective way to showcase these reviews is by creating posts that feature a photo along with an excerpt of the review. For example, you could create a visually appealing post that includes a photo of your product alongside a short snippet of a positive review.
Since the goal is to convince potential buyers, you want to choose authentic reviews that highlight key benefits or features of your products and always ensure that the text is clear and easy to read.
Such an approach not only highlights the quality of your products but also provides social proof of their value.
15. Use Social Media for Customer Support
Social media platforms provide multiple convenient channels for customers to reach out with questions, concerns or feedback. In turn, businesses have a direct and accessible way to connect with their customers. But the responsibility lands on your shoulders to respond professionally and promptly.
Keep in mind that customers expect quick responses on social media. Plus, social media can be a breeding ground for complaints. Your team must be skilled in de-escalating situations and handling negativity professionally.
By using social media for customer support, you can build customer relationships by providing exceptional experience.
16. Link Your Social Media Pages and Website
When visitors land on your website or social media profiles, links encourage them to engage with your brand across multiple platforms. Start by adding links to your social media profiles on your website to make it easy for visitors to find and follow you on platforms like Facebook or Instagram and discover more about your brand and offerings.
It’s also beneficial to add social sharing buttons on your blog posts or product listings so customers can easily share your content with their own social networks.
Linking your website to your social media pages (and vice versa) fosters a more seamless experience for your customers.
Learn more tips: How To Use Social Media for Business in 2024
Social Media Metrics To Track for eCommerce
To effectively gauge your progress, it’s needed to measure them against your goals. This way, you can accurately track how well your social media strategy is performing and make adjustments as needed.
Here are some key metrics to consider:
• Reach: This tells you how many users have seen your post.
• Clicks: This measures the number of times users click through to your website from your social media posts.
• Engagement: This can be quantified by the number or rate of likes, comments, shares and other interactions your posts receive.
• Sentiment: This metric helps you understand the emotional tone of the interactions, showing how users feel about your brand.
• Video Views: This counts the number of times your videos are watched.
• Follower Count: This tracks the number of new followers gained during your campaign.
• Impressions: This indicates how many times your content is displayed to users, regardless of whether it was clicked or not.
• Brand Mentions: This counts how often users mention your brand in their posts or comments.
• Conversion Rate: This percentage shows how many users take a desired action, such as making a purchase or subscribing to your newsletter.
Tracking these metrics allows you to optimize your approach to push toward your objectives.
Strategic eCommerce Social Media Marketing at Thrive
Experimentation has its place but should be part of a broader strategy. Throwing ideas at the wall to see what sticks can lead to inconsistent results and wasted efforts.
“Our team at Thrive doesn’t just create content. We’re dedicated to analyzing performance and leveraging our findings to refine our approaches and drive more meaningful outcomes,” Khafaga highlighted.
Let’s help you connect with potential buyers on social media with an enhanced brand profile that pushes your products to be seen more widely.
On top of social media marketing, our services include:
• Search engine optimization (SEO)
• Local SEO
• Search engine marketing (SEM)
Get more than likes and follows — talk to our social commerce team!
Social Media eCommerce Frequently Asked Questions
WHICH SOCIAL MEDIA PLATFORM IS BEST FOR ECOMMERCE?
The best platform depends on your target audience and the nature of your products. There isn’t a one-size-fits-all answer to this question. However, platforms like Instagram, Facebook and Pinterest tend to perform well for eCommerce marketing due to their visual nature and robust advertising capabilities.
HOW CAN I USE SOCIAL MEDIA FOR ECOMMERCE?
Create engaging content, build a community around your brand, showcase your products creatively, run targeted advertising campaigns, partner with influencers, provide excellent customer service and analyze data to optimize your strategies.
WHAT TYPES OF CONTENT PERFORM WELL ON ECOMMERCE SOCIAL MEDIA PAGES?
Visual content such as high-quality product images, videos demonstrating product features or tutorials, UGC showcasing satisfied customers, behind-the-scenes glimpses of your business, interactive polls or quizzes and educational or entertaining content related to your industry or niche tend to perform well on eCommerce social media pages.
WHAT ARE SOME COMMON MISTAKES TO AVOID IN ECOMMERCE SOCIAL MEDIA MARKETING?
Neglecting to define target audience, overposting, sharing irrelevant content and riding unrelated trends are pitfalls to avoid in eCommerce social media marketing.
HOW DO I HANDLE NEGATIVE FEEDBACK OR REVIEWS ON SOCIAL MEDIA FOR MY ECOMMERCE STORE?
Respond promptly, acknowledge the issue, apologize if necessary, offer a solution or compensation publicly (if appropriate), take the conversation offline if it requires further discussion and use the feedback as an opportunity to improve your products or services. Transparency, empathy and professionalism are key when addressing negative feedback on social media.
