Marketing your business online is essential if you want to drive traffic to your website and convert leads into customers. A digital marketing agency in Orlando, like Thrive Internet Marketing, can help you accomplish these tasks without breaking your budget or expending more of your valuable time.
This article will discuss the six top attributes to look for in an Orlando internet marketing company. By knowing what qualities to look out for, and which ones to avoid, you can partner with an agency that will grow your success.
1. Transparency
Transparency is one of the first signs you should look for when searching for an Orlando digital marketing agency. Avoid agencies that display red flags such as numerous proprietary secrets or give evasive answers to basic questions.
You should always strive to work with an agency that is happy to share its successes, including customer testimonials and client feedback. An agency that is not forthcoming with these things likely has something to hide.
2. Consistency in Practice
Trustworthy agencies practice what they preach, starting with their own websites. If a company claims to have what it takes to create a streamlined and optimized website for your business but its website is outdated, slow and full of errors, you should look elsewhere.
Trustworthy agencies are always producing new, high-quality content and have an active presence on social media. Be wary of any agency that is unable to produce their own campaigns or keep current social media platforms.
3. KPI Reporting
Look for a digital marketing agency in Orlando that offers clear KPI reporting that is specifically tailored to your business. Solid firms understand that KPIs are an essential component to assessing the value of any digital marketing campaign.
These firms have the expertise to help you understand your Google Analytics reports and use analytics to improve the effectiveness of your future campaigns. Firms that are afraid to offer this information should be viewed skeptically as they are likely afraid that the reports will not yield positive results.
A quality agency will partner with your business and become invested in always moving forward and achieving better results.
4. Integrity
Working with an agency that prioritizes integrity is essential when it comes to building a long-term business relationship. An honest company will tell you if something is going to cost less than expected rather than keeping costs the same.
Your Orlando internet marketing agency should be an ally in your quest to improve the visibility and manageability of your website. Such partnerships must be forged through dependability, reliability and trustworthiness. Even if your agency will lose out on money from time to time, you should expect it to always present you with the facts and charge according to what each job costs.
5. Availability
Availability is one of the most important characteristics to look for in a digital marketing agency in Orlando. Some agencies claim to value customer service, but they are only available when it is convenient. Whether you have a last minute emergency on social media or need extra consultation during your busy season, your chosen agency should be flexible enough to accommodate your needs when possible.
Many firms that do not put customer service first have extremely limited hours of availability, which can have disastrous results when you need them in a pinch.
6. Expertise
Expertise is a fundamental aspect of any digital marketing firm. While customer service and availability are integral to the customer experience, expertise in digital marketing is what makes a firm successful in the first place.
A truly extraordinary marketing agency has expertise across various digital channels, from social media marketing to website design and pay per click advertisements.
Your digital marketing agency should use these skill sets to provide you with as many advantages on the digital playing field as possible. At a minimum, you should go with a firm that is experienced in creating email marketing campaigns, developing strong social strategies, nurturing your business’ online growth, working with mobile technology, creating content and building SEO. Each of these core competencies will be essential when it comes to getting your business ahead online.
Working with an Orlando digital marketing company you can trust to meet your needs and treat you respectfully as well as one that has the industry expertise and competence your business needs to excel is crucial. At Thrive Internet Marketing Agency, your business is more than just another account.
Contact Thrive today at (407) 358-7206 or fill out our online contact form to work with one of the premiere Digital marketing agencies in Orlando and receive a free consultation.
Once you take the first step to partner with an experienced digital marketing firm, you are one step closer to transforming your business into an Internet success story.
