When it comes to online marketing, having a smart strategy pays off.
After all, the web is too saturated right now for marketing to thrive without a detailed plan. There are more than 3.3 billion people using the internet and more than 27 million pieces of content being shared on a daily basis. It’s obvious that technique is everything in our increasingly digital world.
Unfortunately, far too many companies don’t have online marketing strategies in place.
Without a defined roadmap in place, you risk falling behind and putting the success and wellbeing of your company at risk. With that in mind, here are ten key marketing strategies every company should be using.
10 Smart Online Marketing Strategies Every Company Needs
1. Marketing A Business Through The Use Of Webinars
Webinars are the digital version of board meetings, and they can be a massively profitable way to market your business. Rapidly growing more popular around the web, webinars are a wonderful way to build relationships and get prospects to convert.
2. Optimizing Your Online Content For SEO
Today, succeeding online is just as much tactical as it is skill-based. Because of this, companies around the globe are learning that they have to optimize online content for SEO if they’re going to succeed. Regardless of whether you’re a small business or a large, established company, SEO is one tool that can help you stand out from the rest.
3. Use Email Marketing To Broaden Your Reach
While many people write email campaigns off as an antiquated form of marketing, it can be hugely effective if you let it. By building an email list and sending out valuable, targeted email content, it’s easy to build an email marketing strategy that offers passive income for you and your company.
4. Reach Out To Influencers To Make The Most Of Influencer Marketing
Influencer marketing is a powerful way to spread the word about your products, goods, and services online, and it’s one of the best ways to get noticed. Reach out to influencers in your industry and ask them to share your product or service. This can help you gain a foothold that would have taken you weeks or months to build otherwise.
5. Design Custom Visuals & Graphics
Things like infographics, custom blog covers, and videos can go a long way when it comes to building traffic for your company. While these things may take time and effort to produce, the ongoing ROI can be astounding. By building these visuals and graphics and then sharing them across your social outlets, it’s easy to develop a viral content strategy that can help deliver users for months or years to come!
6. Get Involved In Question-And-Answer Sites
If you’ve never heard of Quora, your world is about to explode. One of the most popular social media sites on the web, Quora is a powerful platform for making connections with like-minded people and providing unique value to users.
By building a Quora platform and getting involved in discussions that are relevant to your specialty or industry, you can easily create a following that extends into your blog, website, or social media profiles.
7. Start Guest Blogging On A Regular Basis
Guest blogging is one of those things that many think about, but few actually follow through on. However, it can be a massively productive way to get noticed online and build your digital following. While guest blogging can be slow to take off, it’s a great way to build up a subscriber list and get yourself noticed online. Plus, regular guest blogging boosts your authority and makes it easier for customers to find you.
8. Blog On Your Company Website
Some businesses regard a corporate blog as a nice addition, if there’s time for it. Unfortunately, this is the first step in overlooking a massive source of traffic. If you want to be successful online, you need to build and maintain a corporate blog. In addition to helping position you as an authority figure, blogging is also a great way to boost your SEO, give Google pages to index, and build your name in the online space.
9. Run Contests & Giveaways
Contests and giveaways are some of the most under-appreciated forms of online marketing. However, they’re also some of the most effective. By getting people engaged with your brand and inspiring people to interact in a profitable way, contests and giveaways can help you spread the word about your company online and provide real value to customers.
10. Prioritize Content Marketing Across The Board
The exact format of your content marketing will vary depending on your industry and specialty. Focus on creating content rather than solely paying for expensive ad slots is a great idea.
In addition to helping shift your focus from profit to value (which in turn makes you feel more authentic and less sales-y), content marketing is also an effective way to keep your audience engaged and provide the targeted, specific content they crave.
Good Online Marketing Starts Here
If you need help developing a professional digital marketing strategy, look no further than Thrive Internet Marketing. A full-service digital marketing agency, Thrive can help your brand get noticed online. Contact us today to learn more!
