If you’re not using infographics in your content marketing, you’re missing out.
Some of the most viral, in-demand forms of content on the web right now, infographics stand out time and time again as a must-have. Designed to combine all the best things about visual and written content, infographics pack a heavy punch with readers. They can seriously improve your company’s bottom line.
To put this another way, it’s impossible to succeed on the web today without creating infographics.
Here’s what you need to know.
Why Use Infographics? 5 Smart Reasons
Did you know that infographics are liked and shared on social media three times as often as any other type of content? That’s not their only benefit, though: they’re also great for your company’s bottom line. Here’s why:
1. Infographics Are a Powerful Way to Display Data
If you’ve been doing research or data collection, an infographic is one must-have way to display it. Designed to offer highly visible, bite-sized bits of information, infographics are a grab-and-go form of content that your readers will devour.
2. Infographics Simplify Difficult Concepts
If your company specializes in an advanced industry, infographics can act like a bridge to help you reach a wider base of customers. Because they break concepts down using snippets of text and pictures, infographics are ideal for laying out something difficult in a simple and streamlined way.
3. They Showcase Benefits
If you’re looking to create a “compare-and-contrast” piece of content, infographics are great. They are ideal for showcasing the benefits of your product or service, or comparing it alongside someone else’s. Infographics are a black-and-white way to communicate how something is better or different.
4. They’re Great for SEO
In a world where getting noticed online is harder than ever before, infographics are a powerful form of online content that can help your brand go viral. What’s more, one of the most important ranking factors in SEO is links. Because infographics earn more links than virtually any other form of online content, they’re an outstanding way to improve your link profile. This will drastically help your company succeed online.
5. They’re Attention-Grabbing
Infographics grab attention and keep it, which is amazingly valuable in today’s fast-paced world. A huge majority the information our brains process is visual; image-dense pieces of content play into this beautifully. Because infographics cater to this fascination with pictures, they’re easier for customers to connect to and remember.
How to Use Infographics on Your Site
So, if infographics are so intensely useful, how, exactly, do you use them? Luckily, it’s easier than you might think. Just like other forms of online content, infographics have various applications. They are flexible enough to move from your blog to your social accounts to a downloadable resource (in a hurry!). Here are a few simple tips for using infographics in your digital marketing strategy:
1. Distribute Them Across Social Media
Again, infographics love social media, and vice-versa. For best results, post your infographic directly to your social profiles, or share the URL with which it’s associated. This approach will generate a lot of views and click-throughs. Be sure to make the most of it by linking to your other relevant content, as well. Share the infographic a few times, rather than just once or twice.
2. Post the Infographic to Your Blog
Platforms like HubSpot and Business2Community regularly post infographics to their blogs. Take yours up a notch by posting some recent research or a breakdown of one of your products (in infographic form) to your blog platform. Not only will it increase your views, but it will also add some depth to your content bank, which readers will appreciate.
3. Use Them in Press Releases
While a press release is an unlikely place for an infographic, or so you might think, these visual tools can help take your press releases to the next level. Again, infographics do a beautiful job of breaking down complex information in a simple way. This means they’re a great option to present new findings or bridge the gap between your industry following and the public. For best results, ensure the infographic uses the colors, tone, and voice present throughout the rest of your branding strategy. Further, be sure to keep it unique and well-researched.
4. Use Them to Enhance White Papers
White papers, case studies, and brochures are all informative documents meant to enlighten your readers. Add some deeper information by plugging in a custom infographic. Not only does this make the content more visually appealing, but it can also help ensure it’s as informative as possible for your readers.
Just remember that, if you’re going to use these throughout your case studies and white papers, you’ll need to make sure they aren’t crowding or damaging your design. Simplicity goes a long way for visual content, and infographics are no different.
Bolster Your Content Marketing Strategy Today
Right now, it seems like everyone has a “get famous fast” trick for content marketing. Luckily, infographics aren’t that. Instead of being a fast route to the top, they’re a proven content method that attracts readers and provides outstanding value. As such, they can work wonders for your marketing strategy.
By weaving infographics throughout your blog, social media, and website content, you can add relevance and interest to your online presence and ensure that your readers are always getting exactly what they need and want from your written material.
What’s more, because infographics take time, energy, and skill to create, they’re a smart way to brand yourself as an authority in your industry. Simply creating them helps you boost customer trust and encourage brand recall.
So, if you’re looking for a way to improve your company’s ROI, grow your bottom line, and make your brand more valuable, infographics are a great place to start.
To learn more about these unique content forms, or to start creating your custom infographics today, contact Thrive Internet Marketing today.
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