Tap Into the Power of PPC Marketing in a large market like New York City
If you would like to grow your small business faster than you once thought possible, this PPC guide lists five easy tips you can use to help utilize pay-per-click marketing in a way that gets the results you want. Our New York PPC agency marketing team assembled this information to help you reach the goals you have in mind.
Define Your Goals
A lot of people use pay per click marketing NYC but never get the results they wanted. The biggest problem is that they launch the campaign without having clear goals in mind. If you don’t know your desired outcome, you can’t know what steps you should take to reach it, and you have no way to measure your effectiveness.
Decide if you want people to join your mailing list, visit your shop, call your office, place an order or do something else. The goals you set let you track your progress and make the required corrections over time. To solidify your goals, make sure you write them down and review them each day.
You now have your goals and are ready to do keyword research. Keyword research is the process of finding the keywords your target prospects use when they are ready to buy. You can enter keywords and phrases related to your industry in Google. At the bottom of the search results page, Google shows you additional search terms people use.
In addition to entering keywords into Google, use Google’s Keyword Planner. The keyword planner shows you how many people search for each term and how much other people are paying for it. If the competition is paying a lot for a keyword, it means the keyword offers high conversions.
Use Negative Keywords
A lot of people use only the keywords they want to target, and that path seems to make sense from the surface. The problem, though, is that some keywords hurt your profit more than you might think. For example, imagine you own a software company that sells guides on how to improve your credit score.
You don’t want to target people who search for free credit advice because they won’t be as likely to buy. In some cases, offering free guides helps you earn the trust of your prospects so that they buy later. But you have to do market research and make sure you plan for that approach. Your PPC campaign does not show your ads to people who use the negative keywords you list.
Target People in Your Exact NYC Area
When people come to our NYC PPC company for advice, they are often surprised to learn that they should target only people in their area. Many people don’t even know regional targeting is an option. If you have a small business that only provides services in New York, you are wasting money if you target people in Florida.
You can make an exception if you sell physical products and are willing to ship them. But if you run a restaurant, only show your ads to people within a few miles of your establishment. Your profit will then rise as a result.
Run Split Tests
Get the most from Google Ads for Manhattan by running split tests. A split test involves setting up several landing pages and using a code to track how many people buy from you. You can send traffic from different keywords to different landing pages to see what keywords give you the best possible results.
You then go back into your settings and remove all but the highest performing keywords. Taking this step is a smart way to boost your results and profit to the next level without much effort. When you spot keywords that give you impressive conversion rates, devote most of your budget to them.
Getting the Help You Need
Following the tips from this guide takes your profit higher than you once thought possible. Although the tips in this guide help, they can’t come close to the outcome you achieve when working with a Google Ads agency New York. At Thrive, we create, run and manage every aspect of your PPC campaign so that you don’t have to do it.
When you see the difference we can make for your bottom line, you will know enlisting us was a wise investment. We also provide a range of other marketing services that improve your bottom line. We are here to help you grow your business any way we can. If you are ready to take the next step, learn more about our PPC services here.