If you want your content to rank today, it’ll take more than a long word count or a few backlinks. You need to create something that genuinely earns its spot at the top.
The Skyscraper Technique remains one of the simplest and smartest content strategies when applied correctly.
Unlike in the past, it’s not enough to slap a few stories on top of the tallest skyscraper and call it done. Now, you also need to meet Google’s definition of quality content, like matching user intent and providing a great user experience (UX).
In this guide, we’ll show you how to use the skyscraper technique, from finding the right topics to promoting your content more effectively. We also provide actionable tips on not only getting your content to the top of search engine results pages (SERPs) but also making sure it stays there.
If you want rankings that stick, this is the playbook.
Here’s what to expect:
• What Is the SEO Skyscraper Technique?
• The New Skyscraper Approach: What Changed?
• Where Backlinks Fit Into High Rankings
• Why Humans Prefer Skyscraper Content, Too
• Step-by-Step Guide to the Skyscraper Method
• Skyscraper Method for 2025: Getting Rankings to Stick
• Skyscraper SEO Technique Quick Checklist
What Is the SEO Skyscraper Technique?
It’s quite common for brands to take an existing product idea, improve upon it and successfully market it as their own.
Take, for example, MP3 players. Most people in the West associate them with the Apple iPod series, when, in fact, the earliest ones were made by South Korean companies.
Apple gave its MP3 player a sleek, modern design and an intuitive interface, as well as integrated it with iTunes for a better user experience. The iPod eclipsed all other MP3 players in popularity and was key in Apple’s resurgence.
A skyscraper in SEO and content marketing operates along the same lines. First introduced by Brian Dean of Backlinko in 2015, skyscraping involves finding existing high-ranking content on a specific topic and then creating a significantly better version of it.
The skyscraper technique is a structured approach to content creation and promotion.
Instead of guessing what to write about or conducting a ton of research, you:
• Simply identify high-performing content in your niche
• Analyze its strengths and weaknesses
• Create your own version that is more valuable, more complete and more helpful
• Promote your content through email outreach and other channels to gain backlinks
The goal of the skyscraper technique is to create the best available resource on a topic without starting from scratch. Instead, you improve on what already exists.
The New Skyscraper Approach: What Changed?
The skyscraper method in use today is a lot different from how it was originally. When Dean introduced the skyscraper technique a decade ago, search engine optimization (SEO) operated under simpler rules. If you found a high-performing page, made yours longer or slightly better organized and did skyscraper link building, you could often outrank the original.
The old SEO skyscraper technique worked because:
• Longer content typically outperformed shorter competitors.
• Earning more backlinks through aggressive skyscraper link building and outreach often led directly to higher rankings.
• Minor improvements, like a few added sections or a cleaner design, made a major difference in a less competitive landscape.
Promotion was critical in the old model, but the content standard was much lower. If you did well in skyscraper link building, you could win rankings, even if your page didn’t dramatically improve the reader’s experience.
That’s no longer the case. Today, Google’s algorithms reward pages that demonstrate real value, trustworthiness and strong user engagement signals, not just those with the most links or the highest word count.
And what about the rise of generative AI and its role in changing the landscape for skyscraper strategies?
“In 2025, AI has made it easy to create long content fast, so skyscraper strategies now focus less on word count and more on delivering real value, fresh angles and trustworthy expertise to truly outperform the competition,” said Ronnel Viloria, Demand Generation Lead SEO Strategist, hammering home the importance of trustworthiness in modern SEO best practices.
Why Skyscraper Content Still Works in 2025: The SEO Behind It
If Google no longer ranks content based on length and backlinks alone, how can the skyscraper approach still work?
Because the core principle of the skyscraper SEO technique was never really about word count or link quantity. What it really was about was building the best resource on the web for a given topic. And that still holds true.
“Beyond word count, the biggest opportunities for outperforming competitors often lie in content depth, originality and user intent alignment,” Viloria said.
“Now, pages fail not because they’re short, but because they’re generic or miss what the reader truly needs.”
In 2025, SEO skyscraper content works when it aligns with how Google actually evaluates quality:
• It directly satisfies search intent
• It provides comprehensive, topical depth
• It demonstrates real trustworthiness and authority
• It keeps users engaged through a clear structure and good UX
• It stays fresh and relevant with regular updates
Below, we break down skyscraper technique SEO factors that help skyscraper content rank today and why they matter more than ever:
Strong Search Intent Alignment
Modern SEO heavily rewards pages that match search intent. Satisfying intent leads to higher click-through rates, better engagement and higher ranking longevity. Reworking older, thinner pages to more closely match what users are actually looking for improves their relevance and reduces bounce rates, both of which are positive ranking signals.
Comprehensive Topical Coverage
Google prefers content with depth, not necessarily length. Because SEO skyscraper content builds upon an existing topic but is more comprehensive, it has better relevancy (as well as more natural occurrences of keywords and discussions of related semantic topics). This not only works for Google but also keeps users from jumping back to the SERPs to find a better article.
Here’s how Viloria approaches combining the skyscraper technique and SEO naturally.
“I look at what people really want to know about the topic, then use related keywords to guide the sections I include. This helps the content feel useful and complete, rather than just long for the sake of it.”
Demonstration of E-E-A-T Principles
When ranking pages, Google prioritizes content that demonstrates real-world experience, expertise, authority and trustworthiness (E-E-A-T). Skyscraper content naturally ranks better because it tends to reflect these principles more effectively than thin or outdated resources.
Well-built skyscraper SEO pages usually:
• Cite credible, up-to-date sources
• Provide clear, detailed and actionable insights
• Include visible author bios and publication dates
• Reference real-world experience, examples or case studies when appropriate
These elements signal to both users and algorithms that the skyscraper SEO content is trustworthy and written by someone who understands the topic deeply.
In competitive niches, especially in finance, health, legal or other Your Money, Your Life (YMYL) topics, demonstrating E-E-A-T is critical for ranking and visibility.
Improved User Engagement Signals
Longer time on the page, lower bounce rates and higher dwell times are positive engagement signals. Additionally, better UX and in-depth content contribute to stronger engagement metrics. Google and other search engines recognize these signals and prioritize pages whose numbers show they satisfy users.
Stronger Link Profiles
SEO skyscraper content is designed to attract backlinks because it’s the best resource available and high-quality, relevant backlinks remain one of Google’s strongest ranking factors. A skyscraper page that earns links organically and through strategic outreach builds domain authority and ranking power faster.
Freshness and Content Updates
Skyscraper content often refreshes outdated information that competitors haven’t updated.
Google favors recently updated content for many competitive queries. When you take inspiration from an existing piece and refresh it with new content, data, quotes and examples, you increase your chances of ranking by signaling to Google that your page is more current and relevant. Regular updates also help maintain rankings over time and reduce the likelihood of being outranked by newer content.
Where Backlinks Fit Into High Rankings
Going back to the old skyscraper method, backlinks, a lengthy word count and some outreach were all that was needed to rank.
These days, backlinks still matter a lot. They’re an important way Google assesses the authority and trustworthiness of your page. However, rather than the be-all and end-all of top-ranked content, backlinks today are just supporting actors.
✅ If your skyscraper SEO content genuinely satisfies user intent, earns strong engagement signals and delivers a better experience, backlinks will strengthen its position.
❌If your content doesn’t meet expectations, no amount of backlinks will hold your rankings in the long term.
It helps to think of backlinks as validation of quality, not a substitute for it.
Why Humans Prefer Skyscraper Content, Too
The skyscraper method doesn’t just help brands earn rankings. It also helps users find content that’s actually useful and aligned with what they need.
When faced with multiple search results, people tend to choose the one that looks most complete, trustworthy and relevant. That behavior is driven in part by Authority Bias or the tendency to trust sources that appear credible and well-structured.
Social proof bias also factors into it. Content that’s been linked to, shared or cited by other reputable sources feels more trustworthy than content that hasn’t.
When your content is thorough, up-to-date, easy to navigate and backed by credible sources, users are more likely to:
• Stay on the page longer
• Share it with others
• Link to it from their own sites or content
High-quality skyscraper content meets user expectations better than outdated or shallow alternatives. This leads to stronger engagement and, in turn, better search visibility.
Step-by-Step Guide to the Skyscraper Method
Ready to start building a better, taller skyscraper? Follow the steps below to find content worth improving, create something more valuable, as well as position it to earn visibility, backlinks and lasting rankings.
Step 1: Find the Right Content to Beat
The first step in the skyscraper SEO technique is fundamental: choosing the right content to improve upon. Not every high-ranking page is worth skyscraping. If you pick the wrong target, you could spend weeks building something that never ranks or earns links.
Here’s what to look for:
• Relevance: The topic of the content should be relevant to your business’s niche, product or service.
• Solid Link Profile: The content should already have a good number of backlinks from various domains. A good backlink profile means that others find this content valuable.
• Room for Improvement: Even if it ranks well, the content should have obvious weaknesses, like outdated information, thin sections, lack of visuals and weak organization.
• Evergreen Potential: Choose a piece on a topic that is likely to stay relevant over time. Steer clear of trends, articles based on newsworthy events and other topics that won’t attract much attention in a few months.
• Consistent Search Demand: Look for content targeting keywords with steady, not seasonal, search volume and interest.
If the content already ranks, gets backlinks and has weaknesses you can improve on, you’ve found a strong skyscraper opportunity.
| ✅ Pro Tip: Use keyword tools like Google Keyword Planner and Semrush Keyword Magic Tool to find main keywords with related searches and enough volume to justify the effort. If it only gets 50 searches a month, it may not be worth skyscraping. |
|---|
Tools and Approaches to Use
There are several ways and tools to help you find the right content (although you can do it manually if resources are limited — it just takes more effort and time). Here are some approaches to try:
Use Ahrefs’ Content Explorer
If you have access to Ahrefs, you can use its Content Explorer feature to find high-performing content.
1.Type in a topic or keyword phrase
2. Filter by:
○ Referring domains (to find content with backlinks)
○ Organic traffic (to see what’s ranking)
This allows you to identify pieces with a large number of backlinks, good traffic and areas for improvement. Once you’ve created a list of skyscraper-worthy pieces, open them in new tabs and review them one by one. High backlinks
Use Semrush to Analyze Competitor Top Pages
1. Semrush offers a simple way to help you identify content you can skyscraper.
2. Enter your competitor’s website URL into the Backlink Analytics tool.
Head to the Indexed Pages tab to find backlink information on your competitor’s pages
You’re looking for content that:
• Is still ranking well
• Has at least 50 reputable referring domains
• Is on a topic relevant to your target audience
• Doesn’t fully satisfy the search intent or go deep enough into the topic to deliver value
Pages that fit these criteria are ripe for skyscraping if you can offer something substantially more valuable, like credibility, recent data and better visuals or graphics.
Do Manual SERP Research (No Tools Required)
If you don’t have access to paid tools, it’s okay — old-fashioned elbow grease still works. Here’s how to do manual research on SERPs to find content you can skyscrape:
1. Google your target keyword
2. Open the top 10 organic results (skip the ads)
3. Look for red flags in each piece of content:
○ Old publication dates (two or more years ago
○ Outdated statistics or disproved research
○ Broken links
○ Thin explanations or shallow lists
○ Lack of structure (no headings, walls of text, no visuals)
○ Pop-ups, cluttered layout
○ Lack of mobile optimization
A page can rank in the top results on SERPs and still be weak if:
• It hasn’t been updated in years
• It doesn’t reflect current tools, stats or trends
• It fails to match the search intent fully
It’s likely ranking well because Google can’t find better options. This kind of content is the easiest to target.
| ✅ Pro Tip: Prioritize Outdated Content One of the smartest skyscraper moves is targeting outdated content. If a page still ranks but cites studies from 2018, references broken links or ignores new trends, you have a clear opening. By updating the data, refreshing examples and adding depth, your skyscraper page can quickly become the preferred resource both for your target audience and for anyone looking to link to an authoritative source, like journalists and publications. |
|---|
Use “Related Searches” and “People Also Ask”
Google’s “Related Searches” and “People Also Ask” boxes are also helpful resources. Using these features, you can:
• Discover adjacent topics that could be added to your skyscraper page
• Understand the follow-up questions people commonly ask
• Find content gaps that existing pages may not address
With the information you gather using Related Searches and People Also Ask, you can further expand the scope of your skyscraper piece. This helps ensure your content satisfies more than just the target reader’s initial query. Plus, it gives you great ideas for H2 and FAQ sections.
| ✅ Pro Tip: Create a shortlist of three to five pages that meet your criteria, then audit each one for depth, structure and linkability before committing to your skyscraper project. This will help you save time and resources. |
|---|
Step 2: Create Content That Outshines the Competition
Once you find the right content to target, the next step is building something better, not just longer. Back in the early days of skyscraping, marketers often believed that adding more words or sections automatically made content better.
In 2025, it’s no longer that simple. Users expect content with depth that answers their questions and delivers a satisfying reading experience. And, as discussed previously, Google and other search engines are increasingly becoming more sophisticated in evaluating content quality.
They prioritize factors like the aforementioned E-E-A-T, as well as:
• User engagement metrics like dwell time and bounce rate
• The depth and thoroughness of the information provided
• The clarity of the writing
• The overall user experience
• Trust signals, like citations and sources, author bios and social proof
Simply adding fluff or waxing lyrical on a topic that would normally take a single paragraph to explain will not result in a “skyscraper” that outperforms the original. Instead, you should focus on adding genuine value through:
• Updated information
• Unique insights
• More and better examples or case studies
• Improved visuals, like sharable infographics
Fun Fact: Some SEO experts call content meant to beat an existing piece “10X.” As in, content that’s 10 times better than the original.
Here’s how to approach skyscraper content creation with the right mindset:
Audit the Original Content Thoroughly
Before you start outlining or writing, take the time to study the original content carefully.
Key questions to guide your audit:
• What’s missing? Are there subtopics the original doesn’t cover or questions it leaves unanswered?
• Is the information current? Are the statistics, examples and recommendations still accurate?
• How is the structure? Could the flow be clearer? Are important points buried in dense paragraphs?
• Are visuals helping or hurting? Would better diagrams, screenshots or infographics improve understanding?
• Is it skimmable? Does the page allow for easy scanning or is it a wall of text?
This audit forms the blueprint for your skyscraper page. Once you’ve mapped out weaknesses, rebuild the content, focusing on substance, clarity and value. Here’s how:
• Expand the Scope Thoughtfully: Add related subtopics or deeper dives into areas the original content treats lightly.
• Update and Refresh: incorporate the latest statistics, examples and industry best practices. Replace outdated data and broken links.
• Strengthen the Visuals: Use custom charts, updated screenshots, short embedded videos and infographics to reinforce points visually.
• Create Logical Flow: Organize your sections cleanly with strong H2 and H3 headings so readers can easily find what they need.
• Integrate FAQs: Use questions from Google’s “People Also Ask” box to preemptively answer related queries within your post.
• Add Actionable Takeaways: Wherever possible, include templates, checklists, examples or steps readers can apply immediately.
Prioritize User Experience (UX)
Imagine an incredibly well-written piece on a complex topic, like, say, how to make 10x content. It covers all the bases in terms of quality: it’s current, engaging and packed with useful tips.
Now imagine that article is posted on a page that takes two minutes to load on desktop and doesn’t load at all on mobile. Pop-ups obscure half of the content, which is in Comic Sans font, single-spaced.
That’s a pretty extreme example, but it highlights a basic truth: Even the best-written content won’t do anything for your readers or your rankings if it’s hard to use.
It’s unlikely that your target audience will trust your content if it looks and performs like a blog post from the MySpace era.
When creating content based on a skyscraper, ensure that it offers an excellent user experience. It should be:
• Easy to navigate, with a straightforward and clickable table of contents
• Designed with readable fonts, short paragraphs and adequate spacing
• Fast-loading and mobile-optimized
If users land on your page but struggle to read, find or trust the information, they’ll bounce and your rankings will suffer.
Step 3: Promote Your Skyscraper Content Strategically
Publishing a stronger, smarter skyscraper page is a huge achievement, but it won’t earn backlinks or rankings on its own. Promotion is still a vital part of the process. The good news is it’s much easier to promote great content than thin or poor articles.
Here’s how to strategically promote your skyscraper content in 2025:
Identify Relevant Link Opportunities
Before you publish, you should already be building a targeted outreach list. Focus on people and websites who:
• Linked to the original article you outperformed.
• Share similar resources regularly.
• Curate industry news or research roundups
• Are active in your topic’s professional communities
Where to find them:
• Ahrefs or Semrush Backlink Tools: Tools like Ahrefs’ Site Explorer and Semrush’s Backlink Analytics let you scan any URL and see exactly which domains have linked to it.
• BuzzSumo: This tool helps you find journalists, bloggers and content creators sharing similar topics.
• Google Search: You can use search to find newer articles covering the topic you’re targeting and identify potential linking opportunities.
Craft Personalized Outreach Emails
Next, you’ll need to do outreach. However, it’s important to note that mass emailing a generic, templated message no longer works. Journalists and media companies constantly get requests for backlinks, so it’s in your best interest (and theirs) to only reach out when you have content that is genuinely relevant, clearly better than what they’ve linked to and useful for their audience.
Personalize your message, keep it short and make it easy for them to see the value.
Some tips for outreach that gets responses:
• Personalize the opening: Reference the person’s work directly.
• Keep it short: Journalists are busy people. Get to the point within three to five sentences.
• Focus on the benefit: Highlight how your updated resource better serves their audience.
• Be polite: Offer the link as a helpful option, not a demand.
Here’s an example structure for an outreach email. However, use this just as a guide and not as a template. Ideally, your email should follow the tips listed above and sound like a genuine message from one person to another, not just a copy-pasted pitch.
Example Structure for Outreach Email:
Hi [Name],
I saw that you linked to [Old Article] in your piece about [Topic].
I recently published a newer, more detailed guide that includes [fresh data, new examples, etc.]. It might be a valuable update for your readers.
Here’s the link if you’d like to check it out: [URL]
Thanks for considering it, and I appreciate the work you’re doing.
Best,
[Your Name]
Expand Promotion Beyond Email
While outreach is important, it’s not the only way to promote skyscraper content. Mix it up and use other channels to amplify your visibility and increase your chances of getting backlinks.
• Social Media: Share your piece in LinkedIn groups, X threads (formerly Twitter threads), Facebook communities and industry forums.
• Content Repurposing: Turn highlights from your content into LinkedIn carousels, short videos, social media posts and newsletter content.
• Paid Ads: Use retargeting ads on LinkedIn or Facebook to re-engage visitors who’ve interacted with related content before.
Track Results and Refine Over Time
Urchin Tracking Module (UTM) parameters are small snippets of code you can add to your URLs to see where backlinks and traffic are coming from. They help you identify which outreach emails, platforms or campaigns are generating results.
Using UTM parameters, monitor the following to keep track of your piece’s performance:
• New backlinks earned
• Organic traffic growth
• Engagement metrics, like bounce rate and time on page
With this data, you’re better equipped to continue refining your outreach and distribution efforts.
Skyscraper Method for 2025: Getting Rankings to Stick
Now that we’ve covered the core steps, let’s look at how you can tweak skyscraping to rank well in 2025 and beyond.
Meet Modern Content Standards
To be more competitive, your skyscraper content needs to reflect how users currently search and what search engines now reward.
1. Match Search Intent Exactly
Imagine you’re looking for tips on replacing a broken faucet. Would you click on a guide that walks you through the steps or a blog post about the history of plumbing fixtures?
Before writing a word, you need to understand exactly what users want from the query.
Ask yourself:
• Are users looking for a how-to guide, a product comparison, a checklist or expert commentary?
• Are they beginners who need basics or experienced users looking for depth?
Matching intent is the baseline. If your skyscraper page misses the mark, no matter how good the content is, it won’t rank.
2. Prioritize Clean, Fast and Mobile-Friendly UX
User experience is a critical ranking factor with Google. To rank well, your page must:
• Load quickly (especially on mobile)
• Display clean, logical sections with skimmable formatting
• Avoid intrusive pop-ups or confusing navigation
• Allow users to move easily between sections (such as through a clickable table of contents)
If a reader gets frustrated, they’ll leave. What’s more, Google picks up on negative user signals like high bounce rates and short dwell times, interpreting them as indicators that your content isn’t satisfying the search query. This can lead to lower rankings, regardless of how comprehensive or well-linked your “skyscraper” content might be.
On the other hand, a positive user experience signals to Google that your page is valuable and relevant, contributing to higher and more sustainable rankings.
3. Build Trust Within the Content
Trust influences how well content performs among both users and search engines. People want updated information from reputable sources, and search engines prioritize pages that demonstrate credibility, accuracy and authority.
To make your content more trustworthy and support SEO performance, include:
• Up-to-date sources and citations
• Case studies and real-life examples
• Expert quotes and references when relevant
• Visible publication or update dates
• Author bios, especially for topics like finance, health or legal content
4. Solve More Problems and Explore Subtopics
Ever fallen down a Wikipedia rabbit hole? Or gotten so caught up in a specific topic that you also researched adjacent topics?
For many users, one question leads to another. Content performs better when it anticipates follow-up questions and provides clear answers. Readers shouldn’t feel like they need to look for other articles on the topic after reading your content.
Covering related concerns, offering next steps and addressing common pitfalls helps users stay on the page longer. Plus, it gives search engines more reason to rank your content over others. The more complete and helpful your resource is, the better it is at naturally earning backlinks, shares and long dwell times.
Here’s a quick checklist. Does your content:
☐ Anticipate logical follow-up questions?
☐ Offer actionable steps readers can apply?
☐ Address related concerns, like mistakes to avoid and myths to debunk?
☐ Provide next steps, templates or additional tools where helpful?
If you’ve ticked all the boxes, you can proceed to the next stage, which is to work on your content’s internal linking.
5. Build Strong Internal Links
Once your skyscraper page is live, link to it from other relevant articles across your site. Internal linking does more than just guide visitors — it helps search engines understand the structure and importance of your content.
Here’s what strong internal linking accomplishes:
• Improves crawlability: It helps search engines discover and index new content faster.
• Distributes authority: Internal links pass SEO value (link equity) from high-performing pages to new or updated ones.
• Strengthens topical relevance: Linking between related pages signals how your content is connected, which can boost rankings for broader topic clusters.
• Enhances user experience: It helps visitors easily find related information, keeping them on your site longer and lowering bounce rates.
It’s important to note that exact-match anchor text in internal links can be seen as manipulative. A better option is contextual and natural anchor text, as this improves readability and helps both users and search engines understand the linked content.
Exact-match anchor text (less natural):
“Learn more in our guide on best CRM software for small businesses.”
The entire exact keyword phrase is the hyperlink. This can appear overly optimized if used too often.
Contextual anchor text (preferred):
“Learn more about choosing the right tools by reading our full guide.”
Only “reading our full guide” is linked. It blends naturally into the sentence while still indicating what the user will find.
Use Advanced Tactics to Stay Competitive
Once your content is live, these strategies will help you protect your rankings, expand your reach and keep delivering value over time.
1. Repurpose Skyscraper Content
You can get more use out of your skyscraper content by breaking it into smaller, multi-format assets, like:
• YouTube video summaries
• LinkedIn carousels
• Twitter/X threads
• Email series or newsletter issues
• PDF downloads or mini-courses
Repurposing allows you to meet your audience wherever they prefer to consume information. Plus, it increases the lifespan of your content, supports cross-channel visibility and creates additional entry points back to your main page, leading to more traffic, shares and backlinks over time.
2. Refresh Skyscraper Content Regularly
You don’t want your page to end up being some other brand’s target content. Set a reminder to review and update your skyscraper pages every 6–12 months to keep them current.
Update:
• Old or irrelevant stats
• Examples and screenshots
• Internal and external links
• New developments or changes in best practices
Keeping skyscraper content fresh protects your rankings and keeps your page the best resource available.
3. Test and Refine Content Elements
Once your skyscraper content is live, small adjustments can lead to noticeable improvements in engagement and performance. Regularly test individual elements to see what resonates most with users.
Areas to test include:
• Headlines and meta descriptions: Improve click-through rates by adjusting clarity, tone or keyword focus.
• Intro paragraphs: A stronger hook can reduce bounce rates and encourage users to keep reading.
• CTAs and in-text prompts: Clearer or better-placed calls to action can increase scroll depth and conversions.
• Images and visuals: Use lighter, faster-loading files or swap in graphics that better illustrate key points.
Over time, these refinements can boost dwell time, reduce friction and signal quality to search engines — all of which contribute to stronger, more sustainable rankings.
Skyscraper SEO Technique Quick ChecklistResearch Phase ☐ Found a high-performing, imperfect page Creation Phase ☐ Audited original content for weaknesses Promotion Phase ☐ Built a targeted outreach list Post-Publish Phase ☐ Monitored backlinks, traffic and engagement |
|---|
5 Common Skyscraper Mistakes to Avoid
Even with the right strategy, simple mistakes can sabotage skyscraper success. Here’s what to watch for:
• Choosing weak targets: Don’t skyscraper content that lacks search demand, backlinks or long-term relevance.
• Adding words without adding value: Readers will notice if you pad sections without offering substance.
• Neglecting UX: Bad formatting, slow loading or poor navigation will kill engagement fast.
• Keyword stuffing: Over-optimizing ruins readability and trust.
• Forgetting promotion: Publishing is just the start — outreach and amplification are necessary.
Key Takeaways: How to Build a Skyscraper the Right Way
The SEO skyscraper technique remains one of the most powerful content marketing strategies — but only when applied correctly.
In 2025, success comes from:
• Matching search intent exactly
• Delivering a fast, clean, satisfying user experience
• Building content that earns trust
• Promoting strategically to maximize reach
• Maintaining and updating skyscraper pages over time
Backlinks still matter, but they must validate content that deserves its ranking. They’re not meant to compensate for weak work.
Take Your Brand to New Heights With the Skyscraper SEO Technique
The skyscraper technique works best when it’s part of a well-rounded digital marketing strategy. By constructing your skyscraper with SEO link building, search engine marketing and other services, businesses can strengthen their online visibility, attract high-quality traffic and build lasting authority in their space.
At Thrive Internet Marketing Agency, we’re passionate about helping brands achieve lasting results. We use proven methods, from creative content creation and SEO to targeted outreach, to keep your brand top of mind with your target audience.
Whether you’re looking to improve organic rankings, strengthen your backlink profile or build out a sustainable long-term content strategy, you can trust us to guide you through every step.
Get in touch with us today to schedule a consultation and learn how we can help your business stand out online.
