Your small business SEO strategy is conceptualized from many different components. One of those components that a search engine optimization company uses to implement your strategy is the Google Analytics platform. Using Google Analytics provides immensely helpful insight in terms of how you can achieve higher rankings in the search engines.
Your Google Analytics overview reveals in-depth data that a search engine optimization company can use to move your strategy forward. Analytics data ranges from behavior flow to bounce rate and all are valuable guideposts in directing an SEO campaign to success or failure.
What Do SEO Companies Track in Google Analytics?
Google Analytics is a traffic tracking system that analyzes metrics such as:
Analytics metrics give relevance to strategizing multiple SEO insights, including:
Once your search engine optimization company exports the necessary data from your Google Analytics account, you can make smart decisions in terms of enhancing your SEO campaign.
Using Google Analytics to Determine SEO Insights
One of the first steps your search engine optimization company will take is to review your traffic patterns, and they will determine what pages on your website are the most popular. From there, they will use this traffic data to indicate what kind of pages can be used a springboard to create more useful content for your customers. Traffic patterns tell us what content your customers are enjoying, and what content they can do without.
Next, an SEO company will review your organic keywords to discover what (if any) keywords are already bringing in traffic to your website. Existing keywords will be used in areas such as your page titles, meta descriptions, alt tags for images, and more.
Your search engine optimization company will use metrics such as bounce rate to determine how long your customers are staying on each page. This matters because it tells us that your keywords and content you are supplying is satisfying to your audience.
The limit of how Google Analytics data can be productively applied is pretty much defined by your business goals or even just your creativity. If you rely on social media to interact with your target market, there are metrics for gauging the efficacy of your social campaign. If you want to see how intuitive your site is or if the organization of pages is working, there are plenty of metrics for you to track traffic flow and gravitation towards CTAs. There are a ton of incidental to essential Google Analytics metrics that SEO companies use for improving website performance. Pretty much if there’s any question your have about your site’s performance, there’s a Google Analytics metric (or metrics!) with the answer.
Get The Most Value From Your SEO Company With Thrive Internet Marketing
Your company’s SEO strategy is just a click away when you contact Thrive Internet Marketing. Get in touch with us today via phone 866-908-4748, or start with a free quote now – you won’t be disappointed.