Many businesses wonder whether it’s better to hire an employee to manage their social media or hire a social media advertising agency instead. The truth is that there are benefits to both. For example, employees usually have more knowledge of your company, and that makes for great social content. But without experienced social media strategy even the best social content can largely be ignored by an audience and not convert customers. When you’re deciding whether to hire an employee or agency, make sure you ask yourself these questions.
Is An In-House Social Media Advertising Agency Really More Expensive?
There are benefits to hiring an in-house employee to manage your social advertisement, but hiring an employee is much more expensive than hiring an agency. According to Glassdoor, the average salary of a full-time social media manager is $51,613. In contrast, hiring an agency would cost between $15,000 to $18,000 a year according to statistics. Even after paying the employee’s salary, you also need to factor in extra costs such as social media training, software and equipment, employee turnover and more. You could hire interns at a lower rate, but they still require plenty of training, time and guidance. Many interns also need hands-on management, which can strain resources for results that may not be too effective. Part-time employees are another option, but employee turnover is more frequent among employees who do not work full-time.
Is Social Media At The Bottom Of Your To-Do List?
Unless social media is low-priority for you, you should keep in mind that employees may contribute to inconsistency on your social media accounts. For example, an employee who has time to do social media might build an active presence the audience will get accustomed to. But when other tasks come up that the employee needs to focus on instead of social media, the employee will stop posting so often, and the audience may lose interest. Consistency is important for social media growth.
Can You Keep Up With The Social Media Interfaces Makeovers?
Every social media advertiser has wakened up to their choice social media platform looking completely different from yesterday. Hiring employees means training employees, and keeping up with the evolving interfaces can be difficult and time-consuming. And the learning curve gets wider as social media evolves. One example of a social media interface that has been given a complete makeover recently is Facebook’s business manager. All this can be confusing, and keeping employees trained may be an expensive strain on your time. Social media agencies constantly stay in touch with even the slightest changes in social platforms. You don’t need to train anyone, so you don’t need to understand how to use all these new interfaces either.
Are Social Media Ad Conversions Trending Down?
Making sure your social ads are effective in producing conversions and hitting goals should be the number one priority for whoever is managing your social ads. Many business owners believe social ads just need to be set up and launched to produce conversions. This strategy might produce some conversions, but social ads must be monitored regularly to lower its cost and keep its conversions trending upward. If your in-house employee is having a hard time getting consistent conversions, it may be time for an social media agency to step in.
Get Social With Thrive!
Building your brand and increasing your reach does not have to drain your resources. For more help with developing your social media advertising, contact us online or call us at (817) 642-9686.
