If you want to manage your social profiles like an efficient social media marketing agency, there are a lot of options to sort through.
From content scheduling to increasing your content’s reach and influence, every social media management tool brings something different to the table.
Social media marketing companies know how to use these tools to increase and engage your audience in a very short period. We put together a list of our favorite tools that our social media specialists love and recommend.
The Best Social Media Management Tools
HootSuite is among the most popular tools built for social media management and one of the first.
A user-friendly dashboard and organized layout gives HootSuite an edge over some similar tools. HootSuite lets you control multiple social profiles at once, track conversations, and measure campaign results.
There is a free version, but the paid tiers unlock special features such as enhanced integration with Facebook Insights, Google Analytics, and our favorite, content suggestions — a feature that gives you choices of shared content that your audience would probably like.
You can also download the HootSuite app to your phone or tablet to manage your social accounts on-the-go.
Like HootSuite, Buffer lets social media marketing companies schedule updates at optimized times.
While HootSuite enables conversation monitoring, Buffer has HootSuite beat with its scheduling flexibility. Buffer lets you designate more specific scheduling times, and changing your posting patterns throughout the week is easier.
Buffer is also one of the few social management tools that tells you when your Twitter audience is online. This feature gives you an edge to make sure your Twitter content has the best chance of being seen by your audience.
And, with its latest Instagram Feature, it makes life easier for small business owners that might also manage their social media accounts.
Buffer also has an app that allows you to schedule social posts on the go!
Investment: Free to $399/month
HubSpot offers a Marketing Hub that allows you to do much more than social media management, so if you’re looking for a tool with additional marketing features, this may be the one for you.
Investment: $800-2,400 per month
IFTTT, or “If This Then That,” is a helpful automation tool that can save social media managers a lot of time. IFTTT can link your social media channels and blog or website together based on a trigger and an action.
Based on the trigger you create, it will start an action. For example, if you publish a blog, then IFTTT will automate a Facebook post.
The only downside is you don’t have full control over how the post looks. If you forget a featured image or decide to rename the blog post later, it won’t update in IFTTT before it automatically publishes to the social channel.
Sprout Social is a well-known social management tool with a dedicated mission: “Championing human to human social.” According to their website, they have over 24,000 users including Ticketmaster, CVSHealth and zendesk.
Features & benefits of Sprout Social:
- Content Scheduling
- Social Listening
- Engagement Monitoring & Analytics
- Free Trial
Investment: $99-249 per user each month
SocialFlow is a social media software company that leverages data to assist in optimal social media performance. “Our algorithms analyze user behavior and then optimize each post based on real-time data.”
- Optimized post scheduling
- Identify top-performers and boost with advertising
- Find new opportunities to reach beyond the current audience
Investment: not listed
Sprinklr offers many solutions, but for social media, the tools include social publishing, social listening, data visualization and asset management.
Investment: not listed
SocialOomph is a useful tool that covers several social media platforms, including Facebook, Twitter, and LinkedIn. The app is especially useful alongside Twitter and includes important features such as tweet scheduling and keyword tracking.
SocialOomph also has an optional feature that lets you automatically follow anyone who follows you, saving plenty of time if you’re a believer in reciprocating followers.
Other features include:
- Extended Twitter profiles for additional promotion
- Drafts that can be saved and reused
- Efficient viewing of mentions and retweets
- Ability to purge tweets and DM inbox
- Secure password-free Twitter access
Investment: Free to $17.97/month
Similar to Buffer and HootSuite, Everypost is a social media app that makes it easy to post to multiple social profiles. The stand-out feature of Everypost is the ability to curate content and manage from visual social media channels like YouTube and Flickr.
The Everypost dashboard is sleek and user-friendly for added convenience. After creating and customizing your content, you can schedule it to post automatically to Facebook, Twitter, Google+ and other social media platforms.
Everypost’s main features let you:
- Search and curate content from platforms like YouTube and Flickr
- Publish visual media content
- Send posts via email
- Change photo quality settings
- Save posts and visual content to Dropbox
Investment: Free to $99/month
MeetEdgar offers smart tools for social media managers, such as a smart content composer, a browser extension to easily add content straight from the web, color-coded categories to organize your content and more!
AgoraPulse is a top-notch Facebook community management app that falls well within the budgets of smaller companies. Its free tools can make running Facebook contests, benchmark metrics, or learning the in-outs of Facebook a snap.
The tool’s paid features include: email notifications of recent page activity, the ability to assign a post to a team member for moderation, streamline content approvals and more. Managing an active Facebook page is easy with AgoraPulse for any team.
AgoraPulse also lets you create Facebook applications.
Investment: Free trial and then $29-239/month
Insights & Analytics
We’re combining analysis as one tool, but there are many ways you can check on the performance of your campaigns.
From Google Analytics to channel-specific insights, like Facebook Insights or Twitter Analytics, you can see how users are engaging with the website after they click-through from a social media post or targeted advertisement.
If all these tools have left you feeling overwhelmed it’s understandable.
Before choosing the right social media management tool for your business, you must know which social channels your target audience is engaging on.
Click here to ask our social media experts or call (817) 642-9686.