Web marketing companies choose the best talent and tools to advance the audience and reach of businesses.
These companies cultivate certain habits when marketing businesses online that are embedded in marketing talent and shapes the tools that amplify them. Here are five common habits of web marketing companies that increase audience and reach.
1. Web Marketing Companies Are Great Noticers
Others appreciate you when you notice their skills and talents. Try your best to notice and appreciate people for who they are and their qualities. By doing this, you can build new business and personal relationships.
Notice other people by commenting on their latest blog post, retweeting their tweets on Twitter, or resharing their articles on Facebook.
2. Involving Others
Q&A sessions and listener emails work great. Try your best to involve other people to help increase your audience reach. According to Podcast Movement Founder Jared Easley, involving or mentioning other people in your podcast or webinar naturally exposes you to new audiences.
If you plan on hosting a webinar, websites like Zoho and ClickMeeting allow you to successfully record and share the content.
3. Starting Online Communities
Setting up an online community can be rewarding. A quick and easy way to do this is by creating a Facebook or LinkedIn Group. Seek to find people with similar interests and invite them to join.
Once you have a decent amount of members, set up a monthly video conference or meetup to continue strengthening your new relationships.
4. Giving Generously
Let’s admit it, people love free stuff. And by setting up a contest online, you increase your following and engagements tenfold. Gleam is a great tool to help you run your contest.
Using Gleam, you can easily set up a new tab on your Facebook page to promote your special giveaway. Be sure to offer something that people think is cool and are willing to engage in the contest for. Perhaps a Star Wars’ Droid?
5. Being Social
Are you a great public speaker? Do you enjoy educating others on what you do best? If so, live events such as seminars or conferences are a must.
Get together with a group of other industry experts to plan and promote an event together. By using the power of the Internet and one another’s following, you can promote your event and reach a whole new audience. Eventbrite lets you create an event, promote it, and even sell tickets.
Thank you, technology!
Click here or reach out to us at 817-642-9686 to make sure you’re doing everything you can to promote your business to the online world.
