Analytics allow SEO services to get a snapshot of how well social media and SEO strategies are working to generate traffic for a business and how they can improve. You invest significantly in creating content that will get your business noticed and methods to encourage visitors to visit your website to convert to customers, but analytics provide an objective measure of how well your current methods are performing.
By knowing which areas of your SEO are excelling and which ones are not, you can tailor your strategy and adjust your budget accordingly. Over time, analytics will help you hone your SEO strategy to maximum effectiveness at a minimal cost.
Weighted Sort View
Measuring your page views and bounce rate, or the number of visitors who leave your site without going further into the sales funnel, are crucial metrics for any business. While important, they do have limitations. Continually switching between your bounce rate and page view numbers can be more confusing than informative without the right strategy. Weighted sort view provides a more balanced look at your data and an alternative to drawing conclusions from individual sets of data that do not take each other into account. Weighted sort lets you compare bounce rate and page view metrics simultaneously and gives you a big picture view of how they affect your business.
Site Search
Site Search is a particularly useful metric that tells you how your audience found your website. All businesses want to increase traffic, but higher visitor metrics do not always translate to a proportionate increase in sales. Site Search gives you an in-depth understanding of where your audience came from, what they are searching for, and which features and services are most important to them. You will also learn about user behavior after searching for a specific search term. This information helps take the guesswork out of understanding what users search before finding your website, why, and what they do once they have found the information they were looking for.
Patterns In Funnel Visualization
The Google Analytics Flow Visualization metric offers insight into the specific roads your visitors take to get to your website. This metric goes into detail about the various points at which users abandon the sales funnel, whether due to distraction or frustration with the availability of content. The funnel also provides information on the point at which they leave your website. Flow Visualization tells you whether a conversion occurred and gives you an understanding of the effectiveness of your Google Analytics Goals. Funnel or Flow Visualization is crucial when it comes to understanding the reasons behind changes in your conversion rates. If you have a disproportionate amount of traffic for the sales your website generates, it is likely that there is something within the sales funnel that is blocking users from conversion.
Page Timings
Page timings allow you to measure your load times page by page. These times are important for understanding your bounce rate and improving SEO. To find your page timings metric, simply navigate to the Behavior menu and select Page Timings under your Site Speed options. In the first row of this section, you can see the average page load time or your entire website. If you determine that certain pages are loading at an unacceptable rate, contact a developer who can optimize page load time and improve the user experience, reducing your bounce rates.
These simple yet highly effective analytics provide insight into how visitors find you, what they are looking for, how your website fulfills a need and why they convert to customers or leave the sales funnel. Understanding this information helps you adjust your SEO strategy to attract more visitors and provide a satisfactory sales experience for the ones you have.
Thrive is a Google Analytics Technology Partner and our staff is Google Analytics certified. Contact Thrive Internet Marketing today at (817) 642-9686 or fill out our online contact form for assistance using metrics and SEO to increase your online sales.
